Question: As a Website Owner What is Your Greatest Struggle?

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Today I just have a simple question for website owners – what is your greatest struggle with your site? I was just curious as to what others struggle with on their websites.  I know the things that I struggle with – my design, traffic, and many of the things that I write about; that’s why I write them!  

So I throw it out there – as someone who owns and/or runs a website what is your biggest struggle? Please let me know in the comments below.