Page load speed is a big deal. And it’s getting to be a bigger deal. Your site has to be fast for your visitors, and it has to be fast for search engine optimization reasons. For the longest time it was about internet connections, and who had high-speed connections vs. who didn’t and how long it
I’ve noticed a recurring trend when talking with clients about their websites and the types of pages that they want. They say one thing, but mean entirely something different. They’ll talk about a splash page when they mean home page, or a squeeze page when they’re actually talking about a landing page. A recent talk with a customer went something like this.