Once upon a time I was talking with a prospective web design client about building a new website for her and she was talking about all kinds of things related to what she wanted to do, and it was exciting. She wanted to build some very cool features – a blog, a podcast, a members-only

Some people get really uncomfortable when things change. Let me give you an example to illustrate. I graduated from Florida State and I’m a huge college football fan. A few years back after FSU won the college football national championship the football program updated their uniforms and logos. And people lost their minds. The negative reaction