May

Consistent Content Made Easy | How To Create Consistent Content

Adventures In Digital Marketing Episode 64


One of the biggest complaints I hear from creators is how hard it is to consistently create content.

In this video I break down 3 simple and straightforward tips that you can use to create great stuff – and do it consistently!

Transcript

 

One of the questions that I get consistently from bloggers and content creators is the challenge that they face when it comes to being consistent and creating great content. Well, if you’ve ever struggled with this. Today, I’m going to share with you three quick tips on how you can absolutely explode your content creation and to put out great stuff that your audience cannot wait to get from you.

Welcome back, everybody. My name is Rob Orr. I’m a designer and developer and digital marketer who is focused on helping people to do business online and do it well. Today, I’ve got three quick tips for you on how you can absolutely explode your content without driving yourself crazy trying to figure out new ideas and things to talk about. So without any further delay, let’s go ahead and jump in.

Number one, this is the biggest lesson that I’ve learned from Russell Brunson and Steve Larson and it’s to publish every single day. That sounds like an overwhelming challenge, right? I mean, publishing something every day. Here’s the thing, when you get into it, and you start working on it, and you actually get into the practice of publishing every day, you will be shocked with how many new ideas that you come up with, you’ll be completely surprised with how easy it gets to continue to create over time.

The challenge that we face is that we look at it and we quit before we even get started. We look at it and we go, “There’s no way that I can publish something every single day.” That’s ridiculous, but the problem is, is it’s challenging, and it pushes us out of our comfort zone. It makes us feel we’re not capable of doing it because we’ve never done anything like this before. Does that sound familiar at all?

I know it did for me. The first time that I heard about this challenge that absolutely completely dismiss it. There’s absolutely no way. I’m not going to bother doing this. Let me let you in on a little secret, just showing up is going to put you ahead of everybody else that is out there that is saying the same thing to themselves.

Because everybody else was looking at this and going, “Hey, I can’t do this so I’m not going to bother.” Or they’re going to be that person that tries to do it for a week or two and then gives up. But if you stick with it, it actually gets a lot easier for you to continue to push out content and the stuff that you push out gets good. It gets better. You start putting out stuff that your readers are absolutely dying to see from you.

So start publishing every single day, and you’ll be glad you did and stick with it. Like I said, just showing up, that’s more than half the battle. Doing that is going to put you lightyears ahead of the other people that are in your space. Number two is really closely related to number one. This is document don’t create.

This is a lesson that I learned from Gary Vaynerchuk, a long time ago, when it came to creating content on social media. The biggest challenge that we all face is, we’re always thinking that we need to be talking about teaching or having some huge nugget of wisdom that we have to deliver or else it’s not good enough to publish. That’s all rubbish. It’s ridiculous to even get caught up in that.

Here’s the trick, instead of being so worried about always teaching and always trying to create some kind of massive flagship article, or incredible YouTube video, you simply document what you’re doing. You talk about your process, talk about the things that you’re working on, talk about the things that you’re struggling with, talk about the things that are going well for you. What’s not going well?

It’s the whole premise behind my podcasts. We’ll talk more about that in a minute. The whole idea for you to be able to help accelerate your content creation is to be able to document what you’re doing, document what you’re working on. That’s going to go a long way in helping you with the first part of this, which is to publish something every day.

Finally, number three is really simple. It actually works really well with the other two. The third tip that I want to share with you today is repurpose your content. This is something that I’ve been talking to people about for a long time especially when it comes to this idea where we are supposed to be creating and publishing every day, documenting and creating new content. If you repurpose your content, then you’re going to have several different instances of one piece of content that could serve for three or four or five days in a week.

Here’s an example. Say you create a YouTube video like this, well, you’ve got that video that goes on your YouTube channel, right? Then you can take that video from your YouTube channel and create a transcript from that. Then you take that transcript and make that into a blog post. Now you got two pieces of content.

Now, you take that audio from the video that you created. Now, you’ve got a podcast episode. Now, you take that transcript and you do a little bit of rearranging with it and you send it to your email list. Now you’ve got four different pieces of content that have come from one time that you sat down to actually create content. This will go a long way in helping you with the challenge of finding something new to publish every single day.

So if you’re struggling with digital marketing, if you’re struggling with your website, if you’re struggling with your content, I want to invite you to come and join my free Facebook group at DigitalMarketingMasteryhq.com. We are a group of people who are building online businesses and helping each other overcome all the different barriers that we’ve run into when it comes to online marketing.

We’re all struggling with different things and we’re all really good at different things. So what you’re struggling with, somebody else in this group is going to be really awesome at so please make sure you go to DigitalMarketingMasteryHQ.com and join the free group. That’s all I’ve got for you guys today. Make sure that you smash that subscribe button below. Make sure you hit the bell icon and select all so that every time I publish a new video, you will get notified that there’s something new on this channel.

I’ve got lots of good stuff here. I am working really hard on creating great content for you to help you with your online business and your website. Thanks for watching this episode today. Until next time, you guys take care. Bye.

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