Domain Name Myths That Kill Your Momentum

and some creative ways to find the perfect domain for your project

Lately, I’ve been thinking a lot about domain names.

It’s probably due to the fact that I just released my new WordPress course and domain names are such a vital part of any website project.

But it’s also because I see people struggle with picking the right domain constantly and getting stuck because there are myths floating around out there that are derailing projects and killing momentum.

For instance, here are just a couple examples:

  1. You have to have a .com
  2. People don’t trust sites that are using generic top-level domains (gTLDs)
  3. .com domains are always going to be the gold standard
  4. I only need a domain if I have a website
  5. Domain names are expensive
  6. You need a .com for the SEO benefits
  7. All the good domains are taken

And the list goes on…

All these myths are just that — myths.

And if you believe them or get sucked into their lie you’re focused on the wrong thing and robbing yourself of momentum, getting into the weeds and distracted from more important stuff you should be focusing on.

So, let’s break free of the myths and look at a few ways we can find some creative ideas to find the perfect domain name.

I’ve got seven primary strategies and steps I use to build out new website projects.

I’m going to outline one of those strategies and a couple of my favorite tools and show you can use them to find some creative options for domain names for your new website project.

Here are a few sources where you can generate some ideas for your domain name:

  • Domain Tools – Find some great suggestions by starting with your idea, or keyword ideas
  • Domainr – Great resource that will give you results for all kinds of options for TLDs
  • Panabee – Gives you some creative choices that may – or may not – work for you
  • NameMesh – Generates some creative ideas based on keywords you input

Buying expired domain names – the pros and cons

Is buying an expired domain name a good idea?

Buying a domain name that just expired is a great way to find a domain name. I’ve bought several this way. You will want to do your due diligence when you buy domains this way as you would when buying a premium domain because the reason that it was dropped by the previous owner could be that it was de-indexed by the search engines or some other negative reason.

However, that’s not always the case. A lot of times, people just let go of old domains they have no intention of using, and can’t justify spending the money on to keep it registered any longer.

Catching a domain just as it expires can be challenging though. There are a lot of different ways domains expire, and my intent isn’t to cover that here. For our purposes, an expired domain is one that’s found its way back into the available pool of domains and has been picked up by a business who focuses on selling these recently dropped domains.

These domains are usually much less expensive than the premium domain names we discussed earlier.

Here are a few sources you can use to search for expired domain names.

  • JustDropped.com – This is my personal favorite. I’ve used this site to buy several high quality expired domains. You can subscribe to their newsletter and get a list of new domains that have just dropped sent to you.
  • ExpiredDomains.net – This is a great source for finding a domain. There are tons of options here for researching the perfect domain name. I’ve spent several hours researching domains on this site for niche site projects.
  • FreshDrop.com – This is another great option for researching domains. This is a great tool with a simple and easy to understand interface. The free version will be fine for basic searches and research, but if you want to dig deeper the pro version ($32.95 per month) may be right for you.

Next Steps

I’ve got seven primary strategies and steps I use to start up new website projects, from big sites with custom post types, custom fields and fully bespoke custom themes, to small sites and personal blogs.

If you’d like to learn about how I implement all seven strategies and steps to build a new WordPress site then you will definitely want to download the Ultimate WordPress Start-Up Guide here.

In this guide, I show you the behind-the-scenes things I use every day as a web developer so you can see all the things you need to start a new website project with WordPress right at your fingertips.

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