Oct

Don’t Make This Fatal Mistake With Your Value Ladder!

Adventures In Digital Marketing Episode 91

Anyone who’s been doing digital marketing for ANY amount of time knows that if you want to be profitable with your online business you have to have a fully-built out value ladder.

But sometimes, especially for service providers, and businesses that focus on done-for-you services, this is really tricky and hard to do!

Just read Dana Derricks’ book, The TRUTH About Business: What The Top 1% DOESN’T Want You To Know…

Lots of great insights in that book, but THIS one is a game-changer!

Here’s the link to Dana Derricks “Truth About Business” Book 👉 http://rbrr.co/truth-about-business-book

Learn more about the concept of the value ladder here 👉 https://rbrr.co/dotcom-secrets

Transcript

You’ve been doing your value ladder all wrong. That’s what we’re talking about today on Quick Tips Tuesday, you ready? Let’s go.

Welcome back, everybody, my name is Rob Orr. In case we have not met before, I am a web designer and developer who is absolutely obsessed with digital marketing. I wanted to share something with you on this Quick Tips Tuesday that is absolutely going to blow your mind.

I’ve learned something recently. I think this is going totally clarify things for you especially if you are a service based business and you do a lot of done for you work. Before we go any further though, make sure that you hit subscribe.

Make sure you hit that bell icon. I want to make sure that you get all of the notifications every time I publish a new video, got a whole bunch of new stuff that’s planning coming for this channel. It’s going to be good stuff.

One of the things that we do when we’re trying to build out our value ladder is that we try to figure out how are different services fit at different levels. Sometimes we don’t even have services or products that fit into those various different levels.

Well, here’s the thing, I just learned this from Dana Derrick’s book that’s called The Truth about Business, exposing the truth what the big guys don’t want to tell you or something like that.

Anyway, I’ll put the link to the book below in the comments. The big thing that I think is such a huge deal for us especially for us that are service providers is that there are two sides to the value ladder. If you seen the traditional value ladder, you’ve got one side that goes up.

You’ve got a free or low barrier to entry product then you start walking people up the various different levels of your value ladder. What we haven’t realized as service providers is that there are two sides, there’s a demand side and a supply side.

We’ve mostly probably been trying to figure out a way to fit those two things together. So when it comes to doing things on the demand side that would really kind of be like the training side of things. That’s where you’re teaching people about the various different things that you’re doing.

The supply side is where you’re actually supplying the solution for those problems. That’s where your services and products come into play. That was a mind blowing thing for me when I realized that I wanted to share that with you so that you can think about this.

If you’re not even remotely familiar with the concept of a value ladder, you have to go pick up.com secrets. This is one of the best books that I’ve ever read. The new version is so much better than the old version. We’re not going to talk about that today.

The point is that there are two sides to the value ladder. Think about it in terms of demand and supply. Demand is the things that you’re teaching, the ways that you’re training people and helping them to get those things for themselves.

Then the supply side is the done for you services on the other side of your value ladder. Mind blowing stuff, right? So if you haven’t done so already, make sure that you hit the subscribe button below. Hit the bell icon. That’s what I’ve got for you guys today. Until next time you guys take care.

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