Accepting payments on a website can be a huge help to your customers and help grease the wheels of your cash flow in your business.
It’s a huge win for your customer’s experience to be able to pay you online.
The good thing is there are lots of options these days that are secure and reasonably easy to set up.
One of my favorite examples I found recently was a barber shop website where I could book my appointment and pay before I ever sat in the chair. So much hassle removed. So much win for me as a customer, and that place stays packed, and after talking with the owner it’s been a huge win for their business.
Costs of integrating a payment system in to your website
Going the do-it-yourself route is a lot easier now than it has been in the past. The costs here are minimal, and you’ve got a lot of great options to choose from, like Stripe, Braintree, and Paypal.
The only hard costs on this, as it will be for any payment system you integrate into your website are your fees that your payment processor are going to charge. Common rates are usually around 2.9% per transaction and $.30 as it is with Stripe.
You can use a service to get connected and most times the setup is done via a plugin that connects your new site to the provider. This done-for-you service is a great option to put your mind at ease knowing that it’s done right, has been tested, and is working fully, and the cost is usually included in your service fee.
A plugin option is not always the best fit and there are times when you need to have a tighter integration by using an API from a provider like Stripe. The costs associated with building out this API are bit more significant and are best handled by freelancers and agencies who are experienced in this kind of work. The costs of working them in this context can start around $1,000 to $,3000 and go up from there.