Question 6. Does your website need to connect to an external website or service?

How much does a website cost?


Sometimes complex functionality is introduced through an API. An API, or application programming interface. This kind of feature delivers functionality by making a connection to an external source.

You’ve seen them before – an opt-in form that connects to a Mailchimp account, or an option to login or register on your favorite website using your social media profile from Facebook, Google, or Twitter.

Another good example would be integrating Google Maps to display location data on your website.

Content Delivery Networks (CDNs) ood one would be integrating online payment processing through Stripe, or using Amazon’s S3 for document delivery and site performance reasons.

There are numerous different options that can really add some amazing functionality to your site. If you’re curious about what’s possible to create via API, Creative Bloq created this list of API integrations that has some really solid, commonly used APIs developers use to build out great features on their web projects.

Costs of API integration and development

DIY – There are plugins that can deliver this kind of feature for some applications, but not all. Plugins are available to connect your site to Amazon S3, Dropbox, Mailchimp, etc. But if you want to have to have more fine-grained control over a feature delivered via API, and you’re not comfortable with coding, then this can be a huge challenge.

This is not the kind of feature that you’re going to find in a setup service, outside of their standard suite of services that may include things using a plugin to connect an email service.

Use freelancers to do the more complex integrations you need, like setting up a CDN to make your site faster, or to create features like Google Maps. You can count on this kind of feature starting anywhere around $500 going up to several thousand dollars depending what you’re trying to create.

When it comes to robust integrations with other sites and APIs using the power that comes with working with an agency is a great way to go. It’s not uncommon for these kinds of integrations to run $15,000 or more, depending, of course, on what it is, and what features are being created.


So, when you’re starting a new website, or redesigning an old one, it’s good to get all the feature and functionality requirements out on the table because they have a big effect on how much the project is going to cost.

Having clear priorities for what features and functionality you want will help separate those things that are nice to have from what’s absolutely essential.

Features like user accounts, payment gateways, content management systems, online stores, and more all affect what your site is going to cost.

It’s good news to know that there are a variety of ways to approach each of these big features. You’ve got options, so rest assured that you can get your project done.