Let me ask you a question: If I asked you if you know what is the one thing that delays a website more than anything else, what would you say?
No – while getting design right is both art and science, that’s not it.
Nope. By the time I get to actually building out a website and putting the different pieces together we’ve got a clear roadmap and while it’s a lot of work, that’s not what slows things down.
Tools & integrations?
Nope, not that either.
So what is it – what slows a website project down more than anything else?
What slows things down more than anything else when it comes to building a website is content.
It’s by far the biggest thing that I see when people struggle with when they’re working on a new website.
On a new website project, there is a lot of stuff that needs to get done so it’s important to get your content done right.
Let me give you a little context.
You see, it never fails.
The scenario is this:
When I’m working with a client on getting their new website launched, even if they’re working with a copywriter, they still have to get us info on their business, what makes them tick, their products, their offerings, their services.
Then what happens is that they start thinking and writing about the technical details of their business.
They get super-focused on creating copy for their website but it ends up reading like an IRS instructional manual.
“That sounds really intriguing – I can’t wait to find out more!”, said no one ever.
They get so hyped up about making sales, talking and talking about features that they forget about the things that make them unique, and why they do what they do.
They don’t understand that if they want features to make sense, they need to describe them by what advantages and benefits are for the features for them to make sense to their intended audience.
But it’s not just big web projects.
It’s the entrepreneurs and solopreneurs – the bloggers and creators too.
Your website has to tell your story, and it has to do it in a way that gets people excited about who you are and what you do.
A website is more than just a brochure for your business, so you shouldn’t treat it as if it’s some kind of instructional manual about your business unless you’re trying to chase people away.
You’re not trying to chase people away, are you?
No – I didn’t think so.
That’s why I created the Website Content Blueprint.
I created the Website Content Blueprint to so you can accelerate your launch and get your website done.
One of the opportunities in the WordPress Website Workshop course is a guide I created to help site owners figure out how to build out their content for their site.
Are you a new blogger? I’ve got some help for you.
Are you a small business? Yep – got you covered too.
Are you a freelancer? As someone who’s got a lot in common with you, I’ve got help for you as well.
The Website Content Blueprint will give you the technical details you need to build out your pages for your website so you don’t end up stuck writing technical manuals that no one anywhere wants to read.
If you want to fast-track your new website you can get the new Website Content Blueprint as part of the WordPress Website Workshop here.