One of the most important factors that often gets overlooked is the cost of copywriting.
The visual design approach to a website is definitely important, but nothing is more important than the words on the page.
Great content and great copy is a highly specialized skill.
Consider the most persuasive pages you’ve encountered when you’ve been excited about an offer, or inspired by a story.
Those pages are very meticulously planned and the words chosen are very carefully crafted to help site visitors engage.
Figuring out how much a copywriter is going to cost, is like figuring out “how long is a piece of string” according to my friend and copywriter, Aaron Wrixon. However, we can get in the ballpark.
If you’re looking to put that extra bit of polish on the copy for your site you can look at somewhere between $50 to $200+ per hour depending on the writer you choose to work with and the goal they’re helping you achieve.
Content doesn’t mean just copy though. A vital piece of any quality website is the images that you use on the site.
Using high-quality, professional images on your website is an absolute requirement for a website that’s right.
Thankfully, we have a lot of choices. There are a variety of stock photography sites where you can get images for free use. There are also several stock libraries where you can get high quality images.
My favorite free resources are Unsplash, and Pexels. I’m also a subscriber to Adobe Stock as part of Creative Suite which is also great resource.
There are more, and you can find a huge selection of great stock photo options at this link from Buffer.
So, as you can see, you find stock images for free ranging all the way up to several hundred dollars per shot depending on the source you use.
Sometimes though, stock photography just doesn’t do the trick, and that’s when you’ll need to look at hiring a photographer.
A photographer, like any other specialty, can run from $25 per hour up to several hundred. The key thing to think about when you’re talking with potential photographers is how the images are licensed and who owns them at the conclusion of your relationship there.