Sep
Sep

6 Deadly Pitfalls To Avoid When Choosing Your Domain Name

Complete Guide on How to Choose a Domain Name

As much as the things we’ve discussed thus far are important, there are also a few things that you will want to avoid when picking your new domain name that are just as important.

Don’t pick a domain name that you have to explain

I mentioned this previously when discussing the brand name I used previously for my web design and development business. It gets tiresome and just really isn’t a good brand if you have to do a bunch of explaining every time you talk to someone about your website.

You don’t want to have to be explaining how to spell it, why you spelled it the way you did, what that combination of characters you chose is supposed to mean over and over again. Pick something you don’t have to explain all the time.

Stay away from unclear meanings

A couple years ago it seems there was a mad rush to grab domains that and try to build them into brands. While the letters were pronounceable, they made no sense and were related to no word in the English language, or most others either.

Another pitfall you want to avoid is unfortunate word combinations. Here are a couple examples of unfortunate combinations to illustrate the point. Yes – these were real – or still are – real sites.

  • Pen Island
  • Speed Of Art
  • Experts Exchange
  • Therapist Finder
  • Teachers Talking

All you have to do is combine those words together, put a .com at the end, and see how they look in your browser to see what the problem is. So, make sure you write it out and see what it looks like. Sometimes when you combine words you can end up with some rather unfortunate and offensive results.

Hyphens and numerals are a bad idea

Numbers and hyphens are a bad idea when it comes to domains. They’re hard to communicate, and violate the criteria discussed above. In addition, they really don’t look good on a business card and they carry with them the stigma of not being very well thought out.

Think about how your potential visitor would view such a domain. It’s got hyphens, and it’s long. Does that present the professional image you want your new site to demonstrate? Probably not.

Numbers are an even bigger problem. Do you spell them out, or just use numerals? Do you have to explain them when you’re trying to communicate them verbally? It’s better to stay away if you can avoid them.
The only exception I can think of is if the numerals are part of your brand like 48 Days, Blink 182, or 37 Signals. If your business is branded like this, then numerals make perfect sense, and it would be intuitive for users to find your domain that way.

Avoid trademarked domains

It should go without saying that registering a domain that uses someone else’s intellectual property is off limits. However it happens. And often. If the phrase you want to register is trademarked, copyrighted, or has any other kind of legal protection on their name it’s best to save yourself the trouble and stay away.

If you’re not sure take the time to do your homework. I have a client who registered a domain for a phrase that you might think would have been fine to use for his project, only to find out that was not the case. He received a cease and desist order via mail that required him to surrender the domain to the trademark holder. Luckily, that was all.

Exact match domain names are not always good

This one is a bit tricky. Exact match domains are those domain names where you have a word-for-word exact match for a keyword target. At one time, this was a huge win. If you had an exact match domain name for your primary keyword on your site the search engines saw you in an extremely favorable light and it was easy to rank.

However, that is no longer the case, and in some instances, an exact match domain may not be helpful, but could actually be hurtful to your site.

The main point here is that you’d rather have a domain that matches up with the best practices mentioned above, and that isn’t necessarily going to lend itself to an exact match domain name.

However, the tricky part comes when an exact match domain is your legitimate business name. If you have high quality content on your site and your brand is an exact match, then it may be ok, but I think that picking a domain that is brandable, memorable, and easy to communicate would be a better option.

Stay away from long domains

I’ve seen long domain names that basically spell out a sentence or a phrase. There may be a time or place for these, like if you’re running a promotion and the phrase is a perfect fit and it’s easier to communicate than than saying something like “find more info at mydomain.com/our-promotions/latest-promotion.html.”

But otherwise, long domains can be a serious pain. They aren’t easy or clear to communicate and it’s easy to forget a simple preposition in the phrase which could send your potential visitor somewhere else entirely.

They’re also a problem in instances where you have character limitations, like social media.
Avoid long domains in favor of something that’s short.

See Also:

Simple social connect with Advanced Custom Field Links (ACF Links) and Font Awesome

Mar

"Need to spin up a simple connection tool for a new WordPress project you’re working on? ACF Links (advanced custom field links) might do the trick. I’m working on a new site with a lot of really cool functionality. One of the things we’re doing is creating a custom post type for a “staff member”, […]"

Keep Reading...

How To Set Up Monster Insights | How To Make A WordPress Blog Step-by-Step 2020

Mar

" Monster Insights for Google Analytics makes it easier and faster to understand the traffic to your website. Being blunt, website analytics can be really tough to understand. The problem, as great as Google Analytics is, it can be overwhelming to understand all that it shows you. And if you’re confused you’re going to avoid […]"

Keep Reading...

Is it worth it to start a blog in 2021?

Jun

"Without a doubt it’s worth it to start a blog this year! Here’s an example: For the longest time people have been saying that newspapers are a dead and dying breed. But consuming news is as important as it’s ever been! So what have creators done? They’ve improvised, adapted and have overcome. Newspapers have shifted […]"

Keep Reading...

What Type of Blogs Make the Most Money?

Jul

"What type of blogs make the most money? Starting a blog is one of the first things that people think about when they start thinking about trying to make money online. But for most beginners they don’t know what type of blogs make the most money, so they get stuck and end up wasting a […]"

Keep Reading...

ClickFunnels is a simple but effective learning management platform

Jan

"One of the things about ClickFunnels that many don’t know about is that it’s a great platform for providing online learning to your audience. You can deliver: video training audio training text-based training …or all three at the same time. I’ve created all kinds of membership sites with ClickFunnels and use all different kinds of […]"

Keep Reading...

One Funnel Away Challenge Honest Review 2021

Jan

"So, you’ve been hearing about The One Funnel Away Challenge and you want to see if it’s for you? As someone who’s completed the One Funnel Away Challenge, I’ve got you covered. I’m going to cover everything you need to know about The One Funnel Away Challenge and its updated version that was just released […]"

Keep Reading...

Under-The-Radar: Shadow Funnels – How to Recover Lost Traffic

Mar

"Do you know what shadow funnels are? Let me ask this: do you know what happens to your traffic when they bounce from your funnel landing page? What happens when your visitors don’t take the next step and engage? You’ve done all that work to get them there. You’ve spent the money on the ads. […]"

Keep Reading...

Can I start a blog for free?

Jun

"You can totally start a blog for free. All you need to start a blog for free is a little inspiration, a lot of perspiration and to sign up for one of the numerous free websites that will allow you to start a blog for free. You can check this post here for several options […]"

Keep Reading...

Can I pay for ClickFunnels with PayPal?

Jan

"Unfortunately, as of February 2021, PayPal is not among the available payment options when you’re trying to sign up with PayPal. But there’s an exception! If you use a PayPal MasterCard debit card when you sign up, you can use your PayPal account that way. So while there isn’t a direct integration to PayPal on […]"

Keep Reading...

How To Promote Your Blog – Tested And Proven Strategies For Maximum Exposure

Sep

"Promoting your blog posts is an essential part of blogging that many bloggers overlook. So you’ve got your blog started and you’ve created some awesome content? That’s great! But publishing awesome content is only one part of blogging. Here’s a quick rundown of how to promote your blog: Recruit Your Friends & Family Share Your […]"

Keep Reading...