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How To Create An Irresistible Offer | The Secret to Unlocking New Income Streams

Adventures In Digital Marketing Episode 85

An irresistible offer is a vital part of any successful online business.

I wanted to get some expert help for my private Facebook group from someone who could help, so I had my friend Steph Shinaberry come into this edition of Digital Marketing Mastery Office Hours to tell us how it’s done.

This video goes over why a great offer stack is SO important, what you use to build it, and how your business can earn a LOT more income when you put it all together the right way!

You can join the FREE Digital Marketing Mastery Facebook group here: https://digitalmarketingmasteryhq.com

Transcript

Rob: All right. Welcome, everybody. Welcome to office hours for the Digital Marketing Mastery group. If you don’t know who I am, my face is the basic you see all throughout this group. My name is Rob Orr.  I’m a web designer and developer who is obsessed with digital marketing and helping other people to get their businesses up to speed.

What I started doing a couple weeks back is this new concept where we’re going to be going live once a week that’s the goal to come in here and do an office hours session where I’m going to be bringing in experts from other fields that come in and help us to talk about the things that make a business tick. The things that we need to learn the things that we need to know and all of the various things that will help us ultimately to make that next step in our business. Today, I have a guest who is going to come in and talk about offers. If you have paid any attention to what’s been going on.

I’ve been talking a lot about the Seven Pillars of digital marketing. Pillar number one is a killer website. Pillar number two is killer content. Pillar number three is a product to sell. It’s your offer. That’s what we’re going to be talking about today. Thank you for those of you who are joining us live. Thank you for Jason hopping on here with us. I’m going to pull Stephanie up here. We’ll step up. Steph, welcome to the Digital Marketing Mastery group. Thank you again for coming on today. What’s going on? How are you doing?

Steph: Thank you for having me. I’m excited to be here. I haven’t seen you or get to talk to you in a few weeks. This is pretty fun. What’s going on with me? Gosh, so many things. Things are moving really quickly. I am actually doing a boot camp this next week. It’s rock your epic offer boot camp. It’s basically taking your knowledge and packaging that into a framework and an offer then learning how to like get it out to the world so that you can make some money and help some people.

Rob: That’s awesome. That’s awesome. That’s the thing, when it comes to digital marketing, there’s so many different things that we need to learn. There are so many different pieces of the puzzle that we want to put together. You are our resident offer expert. We’re going to talk a little bit about that today. Before we jump into that, tell us how did you get into this? Why is digital marketing a big deal to you? What’s your background?

Steph: Two years ago, I had no idea I would be sitting right here because, for me, I have been in the medical field for 30 years. I’m actually transitioning out of anesthesia. I’m off today, but yesterday I was probably putting somebody to sleep and waking them up too, but—

Rob:  That’s an important part.

Steph: Important part so that’s been my occupation for 30 something years. I’m an artist at heart. That’s really what I love to do. I got into this world through network marketing, coming in trying to figure out how to make that work online. We’re down the rabbit hole of learning marketing and hiring coaches and all of that and really couldn’t find my thing though. Network marketing was not my thing. Then I got into affiliate marketing and I like that, but I really didn’t have an offer. I was trying other people’s products, but everybody’s trying to sell these products. How do you really make that work?

So along the way, things started coming together for me with really getting interested in offers and frameworks and something about that just kept kind of pulling me toward it. I didn’t know why. Once I started really doing it, I realized it’s the creativity and the problem solving that goes behind that. There’s so much that goes into an offer. A lot of people think it’s the offer stack or it’s the thing you’re selling, but it’s so much more than that.

That’s how I got to where I am now. I still have tons to learn. I’m still learning every day, but I have a pretty good grasp on it. I’ve had some success being able to help, sit down with people and pull their knowledge out of them and help them get it into a framework. Then put it into an offer. I really didn’t even realize this was my thing until I help some people do it. They were like, “Oh, my God, how did you do that?” I have a lot on doing it.

Rob: That’s such a crucial thing, too. Dan Miller, who is one of my mentors, talks about building businesses around the things that people are asking you a question when somebody stops you and taps you on your shoulder says, “Hey, I know that you do this, can you help me with this?” That’s awesome. You’ve done really well with it.

Steph: Yeah. I’m having a blast with it. I really can’t help people. When you start getting those two things together, it kind of makes your heart full. You should go in and when you get to make some money at it, too that makes it even better.

Rob: That’s true. That’s the truth. Let’s take a step back so when it when it comes to doing business online, a lot of people in many instances just think about, “Hey, I want to sell this downloadable PDF, or I have a product or a service that I want.” I need to figure out how to put a cart together. The thing that I always tell them is, “Hey, you got to stop. What is your offer?” Can you give us a little bit of idea about what an offer is and how it differs from an old school way thinking about selling online?

Steph: If we take the knowledge business or something that you’re teaching somebody so if you have a PDF, you’re probably trying to teach somebody something. I mean, you can do this with like vitamins and products too, but I’m going to use the knowledge business as an example. If you have like something that you are going to teach somebody in a PDF and you’re going to give them that PDF, well then what? I mean they have a PDF, but the goal is, it’s basically to bring them into your world.

Starting with the low end thing is really not what you want to do. You want to start somewhere in the middle and always say, “What is the biggest result that you can get for somebody?” That’s where you want to start and then you can build your— I don’t know who we’re talking to here, but you can build your value letter, or your client ascension. Because what you’re trying to do and I’ve been talking about this a lot lately, it’s your offering starts when people are coming into your world getting to know you. If you think of it like a funnel where at the very top of the funnel, no one knows who you are. A PDF is going to bring them into your world.

There’s nothing wrong with having a PDF. They’re like, “Oh, I want that PDF. I’m going to click on that and download it.” Now they’re sort of in your world, but they still don’t know you. I believe that the offer starts out there bringing people down to the thing that you’re selling. It is about stacking together value and layers of value that when you decide the result that you can get for somebody even then if you say, “Okay, I can teach you how to play the guitar.” Say it’s that or whatever. You can give people guitar lessons, but you’re selling your guitar lessons for hundred dollars a month. I have no idea what guitar lessons go for.

Rob: The good ones are 100 bucks a month.

Steph: There’s a guy over here that selling his guitar lessons for $500 a month, what the hell is he doing? There’s this thing that goes with, he’s teaching. He’s probably doing more than just teaching. He may have written his own song books. He’s giving those away. He may be teaching people how to set their own business. He may have some product that he puts on his guitars. You could tell I don’t know anything about guitar. It’s basically a value. You’re giving more value to your thing that makes it more appealing. It raises the perceived value of the thing that you’re selling.

Rob: Yeah, absolutely.

Steph: Is that a pretty good—?

Rob: Yeah, I think so. I think you’re right on it. That makes total sense. A lot of times when you go to somebody’s website, it really is, “Hey, click here to buy this thing.” It’s like a PayPal button or Uber simple checkout process that doesn’t deliver much other than that one thing. What you’re talking about is the layers of additional value that you can provide on top of that that help people to go deeper.

Steph: The ways that you can do that is you can provide usually it’s things that are either done for you or done with you so it’s actually taking your time. That’s what they’re paying for is they’re paying for usually accountability and accessibility to you to get the results that they want quicker.

Rob: Oh, that’s so important.

Steph: That’s the whole reason people usually get a mentor or coach is because they’re paying you to help them get the results that might take them years to get otherwise. You can just sell that or you can add value, you can done like, “Well I’m going to give you these done for you emails or these done for you Trello boards, or these templates, or these checklists.

These things they’re going to be time savers for them, or I’m going to give you access to my VAs or that kind of thing, or a template for a funnel. All of those things add value to the main thing that you can already get them results for. It makes it so much more attractive because you’re like, some people buy things just for the bonuses because the bonuses—

Rob: Right, that’s true.

Steph: It’s that and then there’s always reasons people aren’t going to buy that it’s either going to be, I can’t do this. I don’t have the tech skills. I don’t know and so those bonuses help address that. Or there’s I don’t have the time or the money or I don’t know if this thing that you’re teaching will work for me. You answer all of those objections in your offer that you put together.

Rob: Yeah, that is so huge. You’re using offers to answer objections to the stuff that they’re naturally going to be already thinking to themselves.

Steph: Right, that goes back to knowing who you’re talking to and knowing your target, your ideal client. You’re going to know what objections they’re going to have because you’re going to have spent enough time with them. Not necessarily them, but them as a representative group to have talked to enough them to go, “Well, this is an issue for me or I don’t believe this.” You’re going to have heard enough of these objections to know how to build your offer out. It’s not really it. You can’t really create it in a vacuum. You need to do market research and people don’t like that word research usually, but it’s basically just talking to people.

Rob: Yeah, that’s so true. That kind of gives us an idea about what an offer is, but that that makes a lot of sense. It’s a progression of products that are put together that ultimately solve a problem. It may be a couple different levels. Then at the highest level in your value ladder, then that’s where somebody would get the most personalized attention. Russell Brunson doesn’t even hardly do them anymore, but it’s a million dollars and a percentage of your business that he wants to get which is crazy.

I don’t know why anybody would do that, but that’s a different story for a different day. I’m going to give up part of my company so you can help. Anyway, that’s what they are. Why is doing things this way, using an offer stack or putting together a creative offer, what’s better about doing it this? Why should we do it this way as opposed to just trying to “launch” in perfectly and just put a PayPal button on our site?”

Steph: Yeah. Because for one thing, there’s several reasons there is a lot of competition out there. People have kind of figured out this offer thing. For one thing, they know that—I think Russell Brunson uses the vitamins example. Go to Amazon, you can buy this $20 vitamin a bottle, or you can go to Rob’s website who is an expert in bio hacking and he has the same bottle of vitamins. It’s twice the price. However, he’s going to give you a 30 minute call on how to measure your I don’t know—

Rob:  Something bio—

Steph: He’s going to evaluate your diet or something like that. Then he’s going to give you his book of smoothies that is going to help boost your immune system and help you ward off cancer and evil spirits or something like that. Then there’s a library of training that he’s going to give you access to that. You’re going to get all this for what 40 or 60 or $100 or whatever. You can just keep layering that up until you know to get to the place that you want to go.

Now, if you listen to Steven Larsen, who’s the offer guy. He is the offer guy. He will talk about your core offer is the main thing you offer. That’s kind of where you should start. It is the fuel for your business. You build up step higher and you might have one on one or done for you above that. Yet, you’re going to charge more for that. It’s going to take more of your time. It’s going to be more of just like the gravy coming in, and then you’re going to F lower than that so that people can have access to you. The core offer is like the main thing that’s going to be bringing the money in.

He says, to start with, how much money do you need to live on? How much do you want to build all that out in your head of what you want to live? Then build your core offer on that amount. If you need $20,000 a month, or $100,000 a month, or whatever it is that you want, then you should design your offer to make that much money. That’s how you would just keep like layering on things to get your offer up to the amount that you needed to live on. Does it make sense?

Rob: Yeah, absolutely. Can you give an example of something, what would that look like?

Steph: Okay, let me think of an offer. Okay, well, let’s just take a digital marketing coaching program or something. We’re teaching people how to launch their business.

Rob: Yeah, we’ve got coaches in here.

Steph: If you want to work with me, it’s $10,000 for six months one on one.  I have a group coaching program and then there’ll be all this access that you get to me. You might get Voxer. You get access to my group coaching. You would get access to my private Facebook group. You would get done for you emails. You might get some help with your ads and all this stuff. There would be different layers of stuff besides— it wouldn’t be you just meeting for me for one hour a week. There would be other things added on.

For my core offer, I have a group coaching program and the things that you’re going to get in is you’re going to get the training that you need to learn how to like launch your business online. You’re going to learn how to do marketing. Then you’re going to get hot seat calls, one on one hot seat calls. That might be, you put a value on all these different things. Say your group coaching program is half of that, say it’s $5,000 for six months or whatever. Then your private Facebook group is going to be worth 1000.

The training that you’re doing is going to be worth $6,000. The hot seats are going to be worth $3,000. You’re going to have done for you email templates that are not Team 97. All of those things add up to what did I say $5,000? You add in more value, perceived value, you assign a value to each of those things. That’s going to probably add up to maybe five or 10 times what your actual offer the VAT, the investment that they’re actually going to make.

Rob: That makes sense too. That’s an important note too, because a lot of times I see offers floating around on Facebook where somebody says that, “Here, go buy this $10 book from my affiliate link. I’m going to give you $64,000 worth of value.” My BS detector automatically goes off. I just say I have a chip on my shoulder when it comes to that and stuff. I immediately dismiss them, but the stuff that you’re talking about is completely different than that.

Because when you talk about, in the example about the hot seat stuff, and the group coaching calls, the done for you templates. We were talking before. It takes so much time to get all of this stuff done. Those are things that really actually deliver tangible value.

Steph: I think that when you’re building these things out, you can’t put an astronomical price on stuff and that just to make it match. I’ve heard it. I’ve heard people say it should be 10 times more than what your actual thing is. I don’t necessarily agree with that. I think that you should raise your perceived value by actually assigning a real world value to the things that you’re doing. Really, you know how long it takes to write out 14 or 20 email templates.

Some people don’t know how to write a single email. It’s the time that it takes to write out those emails. If those are good emails, they may bring you 10s of thousands of dollars, paying for the transformation that you get on each one of those. You have to think about the value that you’re providing the person not the amount of time that you’ve actually put into it. I spent over $100,000 in coaching in the last two years. That’s insane. My mom doesn’t know that, okay? Hopefully she’s not in the group.

All of that coaching has compressed my time so I can share all of my knowledge with my clients so that they don’t have to go out. Because I made a mistake, some of those coaching packages were mistakes, but I learned a lot from them. I still learn—

Rob: You learn what not to do.

Steph: I learn what not to do, actually bringing all your knowledge that you’ve learned from all these different people. I’ve pulled something from all the people that I’ve worked with. That’s what brings your own DNA to your offer. All of your different things that you’ve learned because I mean, really, this stuff isn’t rocket science. People have to get to know you to want to work with you.

Yes, you have to have a good offer, but it’s about what you are bringing to the table because they’re going to be working with you. People want to know this with people that they know like and trust. That’s half of it right there. Still need to have a good offer. You’re still going to be able to get people a result.

Rob: Yeah, absolutely. That’s what you’re talking about, like you call it a relationship funnel.

Steph: I do. I thought I made this up. Like, I was so excited. I’m like, this is the coolest. It’s all this whole business world is about relationships. I have been so focused on that in the last several months. Because I noticed that every relationship that I invested in, there’s a lot of wonderful things that have grown out of it whether it’s just having conversations online.

Potential courses and programs and you don’t know that if they didn’t turn into something today then that doesn’t mean they’re not going to turn into something 1,2,3, 5 years down the road. You are nice to somebody and you help them. Obvious started offering help to people without expecting anything in return. That’s not only been a huge thing. It’s good for me. It’s good for me to give. It makes me feel good. I know that I get to help people. They’re always thankful for that.

Rob: I’ve seen you doing that, too.

Steph: Yeah, it’s cool. I love it. I think I’m really doing it because I really love to do it. I do think that all of that comes back to you because I believe that what you give you get back. What more love, love more, that kind of thing. I do believe that it’s a relationship funnel because people that are just trying to sell their stuff. How many of you see somebody posting something on their page? “Hey, buy my thing.” Do you just run out want to run over there and say, “Hey, this is really cool.”

Most likely it turns most people off. Because they haven’t developed a relationship with you or they haven’t told you why you should even buy it, why benefit you? That’s the other thing. It’s not about your thing. It’s about what it’s going to do for me, what it’s going to do for them that you’re selling?

Rob: Yeah, the result? That’s the thing too. I’ve learned this because I’m working on a new funnel right now myself, but such a key component is of the communication aspect of this is communicating what the result is that you’re trying to deliver. Nobody cares about your multi feature widget thing. They don’t care how it works. They just know that they want to get the results and you’re putting together your product with the solution.

Steph: The number keeps going up when. Just two years ago, I heard that it took 12 touch points for somebody to buy your thing or invest with you, however you want to word and roll with. I’ve heard something like 22 and then I heard something recently it was even more than that. That’s crazy. The more people see you and they see you showing up to share about yourself and to share value, then the more they get to know you a little bit better, the more you become familiar. You guys know this.

You know the whole know, like and trust thing, but if they stay long enough, they may just figure out that you actually do know what you’re talking about. If they have a problem and you communicate that then they’re much more likely to do business with you.

Rob: I think that’s a key point too, because the idea of the relationship funnel is to create this relationship with your target audience and you notice it and especially like in the ClickFunnels world, how everybody talks about Russell. He’s their best friend. Everybody knows Russell and everybody would be Russell’s best friend. That’s what he’s gone out of his way to build. He’s done a tremendous job with these relationship funnels. He is become so known and trustworthy and people like him. Because if you know somebody and you trust them, but you don’t necessarily like them, your conversions are probably going to suffer. That’s such a big deal.

Steph: It’s a huge deal.

Rob: How does this bear out in the real world? We’ve done the work. We’ve gone through and we put together this idea for a killer offer where we’ve got this great value stack. It’s got tons of legitimate value. We’re talking about how it’s going to deliver results. What does it look like? How is it different in terms of results? For what me is the business owner or the blogger or the podcaster or the digital marketer? How does it make our lives different?

Steph: Well, I think there are a couple of things. I’m not exactly sure what you’re asking, but there are a couple things here. I think people are just much more likely to invest if you can answer all their objections. An offer that’s put together correctly is going to do that, a good offer, an irresistible offer.

I have some mentors that call it DAO, a dumb ass offer. In other words, I would be a dumbass not to take this offer, that kind of offer. You’re providing incredible value for the price that they’re investing with. You’re going over and above. If you’re a blogger, and I’m not sure if— give me an example of somebody, what a blogger?

Rob: Well, I kind of go back to the original idea. We were talking about. They want to start an online business. From the world that they came from, they’ve always heard that they need to be blogging and creating content and stuff. They feel like, “Oh, I need to sell my recipes on my website.” So they create that PayPal button, an offer versus a one off product. What would that look like?

Steph: Yeah, so again, I think starting a blog is really about you’re doing it for a reason, unless you just want to write. You’ve got to get people into your world. If you’re blogging, that’s the top of your funnel. By the way, I didn’t finish my sentence. I thought I came up with this. I was so excited. Then I said, “I better just Google this.” I’ll be damned if somebody— I didn’t come up with this.

Rob: It’s a validated idea.

Steph: Yeah, it’s a validated idea. I’m going to discover something one of these days. Anyway, it’s still something that I love to talk about because I really believe this is where it really starts. So if you’re a blogger, then what you would have is you’re starting a relationship with people. I think I heard it said something like if you spend 20% of your time creating content, the other 80% of that should be promoting it.

You’re promoting your content, but the whole idea behind it is why did you start the blog? Did you start to make money? If you did, that’s where I feel like so many people, that’s where I started wrong. It’s like I didn’t have an offer. It’s okay not to, you can kind of start in big building your audience and your awareness. Start providing value so that when you do figure out your offer, but I would encourage you to figure out your offer. The way to do that is to develop your— it’s called a framework, but it’s really your process of what result that you can get somebody.

You can just sit down and brain dump what results you’re getting somebody. If you’re a food blogger, can you put together a cookbook? Can you take somebody through a six week course and tell them how to like stock their kitchen, or how to like cook Mexican or Chinese or whatever? Think of like, “Hey, I can do that.” I’ll give you an example. I’m doing a master class on Canva.

That is free if it’s okay for me to say that. If you haven’t been on my page, I have not seen anyone using Canva like this. I just started playing in it. I’m an artist. It’s kind of been a joke that it’s like, “I’ll spend two hours on Canva when I should be like talking to people, but I just love creating.” I’ll end up doing that. While I was doing that, I found that all these really cool things that it could do.

People are like, “Wow, how did you how did you do that?” I had enough people asking me that I did a class. Well, the reason I’m going into this story is because I was talking with one of my coaches about my offer today. He was like, “What can you do done for them?” I was like, “Well, I don’t know.” I don’t build funnels. I’m okay with emails. I could do email templates.

Everybody does this and like, “Well, I know I can do all their graphics for their Facebook profiles.” Just thinking of things that you can already do, that you’ve already in your life, that you can already get results for even not related to cooking. Think of it like this, if you’re cooking in its fusion, like you’re mixing together Mexican and Italian, then it’s kind of the same thing in real life.

If you’re a funnel builder, but you’re also an artist, or if you’re a funnel builder, you’re also a writer, or if you’re a cook, and you’re also an artist, what can you bring to people that you can already results, but you’re stacking them together, but they’re part of who you are? You’re not trying to force something just because that’s what everybody else is doing.

You’re bringing your expertise, something that you love and that you’re passionate about. It’s going to make your offer that much different because no one else is doing that. They’re not combining those different things.

Rob: Steph, that’s awesome. That makes so much sense because when you start thinking about it that way, it just opens up the horizon for all of the different things that you could potentially do. Because a lot of times, I think people get stuck in this idea that, “Oh, I need to have freebie download or a lead magnet of some kind or, I need to create a product.

I saw that so and so did this product so I should create one too.” They completely forget about their own world, their own life, their own knowledge and expertise, and the variety of things that they can do to help somebody out. That’s such a big deal. That’s how I ended up doing my first book. I did the Ultimate WordPress Blueprint book, which I never thought about doing a book until I started thinking about the different ways that you can do all this stuff. That’s so cool.

Steph: That is cool. The thing about it is, if we’re trying to copy somebody, there are two schools of thoughts here. It’s great if you can come up with your own creative idea. I encourage you to. However, don’t let that stop you from getting started. I’m helping people with their offers and frameworks. There’s a ton of people out there doing that. Nobody’s going to do it exactly like me.

You know what, as I go along and learn and teach, I’m going to come up with my own things that no one is going to have—getting started, just like, if you’re going on an adventure, you’re going to discover things that you’re good at on that adventure. That you’re going to be able to teach somebody else that hasn’t gone on that adventure. It might be something new that no one’s ever thought of even though nobody’s travelled that exact same path. It’s like we come up with different ideas that we make our own, even though we’re on the same journey. We’re all doing kind of similar things in a little bit different ways.

Rob: Sure, absolutely. Steph, this has been incredibly helpful. You did an amazing job. This is great information. Here’s the deal, everybody.

If we get enough people that are interested, Steph and I already talked about this. We want to put together a master class on creating an amazing offer. If we can get enough people, just leaving a comment below, in the Facebook Live in the Digital Marketing Mastery group, just give me a #Iwantin and let me know and then we get enough people that are interested in this.  Steph and I already talked about you know what we can do.

We’ll come back. We’ll do a deep dive on all of the house. Because we’ve talked about what an offer is. We’ve talked about why it’s important. We’ve talked about how it works and the outcomes that you get. One of those big outcomes by the way is that you’re going to make a lot more money. That’s the bottom line is. I probably didn’t mention that because I get so excited about the creation of it, is that the bottom line is you are going to attract more people to you and you’re going to make more money.

Rob: Yeah, absolutely. You think about your offers that goes from being a $7 PDF or a $27 PDF to be a $300, or a $500. It’s a full big thing. You’re actually making stuff work. That’s the idea. Like I said, Steph and I will come together and we’ll put together a master class. The idea for our master classes is that it’s a $97 onetime charge. We’re going to go super deep into covering all of the house that you need to put together. We’ll have some worksheets and stuff like that that you need to have. If you guys are interested, let me know and we’ll follow up and let you know if we like I said, we get enough people we’ll jump in on this. Steph, thank you so much. I’m so glad that you came in. I’m so excited about what you’re doing. Before we get done with this, tell us more about what you got going on for your boot camp.

Steph: Yeah, I have a group that is purpose driven profits for coaches, consultants, experts. The idea behind the group is basically to help you optimize your offers, amplify your influence, and learn to basically create your business and launch it online. The boot camp that I’m offering starts this Monday. It’s going to be developing your framework or the big problem that you solve and how you get people from A to B. They’re an A and they want to go to B. Then creating an offer stacks on that and then just have a launch. We won’t be able to go, in five days you can only do so much, but basically how you could actually launch it out to the world.

Rob: That’s amazing, awesome very cool. Where can we find you, Steph?

Steph: My profile Steph Sheena Berry. If you want to join the boot camp, I can actually put it. I can give it to you, Rob. You put it in here. Go to my profile page and click on the banner. It’ll take you to the group where boot camp is going to be. You can come through the funnel and get the emails or you can just go straight to the group.

Rob: That’s awesome. If you want to put a link in the comments too that would be awesome that we make sure that people can find you there, awesome. Thank you again.

Steph: Thank you so much for having me. This has been a lot of fun. Thanks a lot.

Rob: Yes indeed it has. Everybody, that’s all we’ve got for you today. Like I said, if you’re interested in the masterclass, let me know below in the comments in the Facebook Live. Give me a #Iwantin and then I’ll follow up with you. We’ll do a deep dive into this because let me just kind of fill you in on something. Creating an offer is a really incredible thing, but it definitely takes some thought and it takes getting a different set of eyes on your offer. Definitely want to get some help with that because I know I’ve revised my offer for my funnel that I’m working on that’s supposed to be live earlier this week. I’ve revised it like three times this week. It take some work.

Steph: Even if you are good at helping people with their offers. I still have to get somebody else to have eyes on mine. You need somebody else to get eyes on your own offer because you get so close to it. You think, “Yeah, this is everything.” You’re usually have a blind spot about it.

Rob: That’s true. I know I got a lot of blind spots.

Steph: Me, too.

Rob: All right. Well listen, you guys. Thank you for everybody that joined live. Thank you if you’re seeing this on the replay hit me up with #replay also. Just want to make sure that everybody’s getting this stuff. Steph has brought an incredible amount of value in this office hour session today. We got other office hour sessions that are going to be coming up in the future as well. Make sure you guys are coming back and checking out what we’ve got going on in the group. I want to make sure that you get all the pieces of the puzzle that you need to have in order to crush your business. Thanks again everybody. Steph, thank you. Talk to you guys later.

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