Want to learn how to design your offer page in your sales funnel for maximum conversions? This video will show you the THREE super simple sections that are part of EVERY successful sales page. Even Amazon is using #3 extensively these days on their sales pages!
Do you know what the three key elements of every sales page are? Stick around. That’s what we’re talking about today on Quick Tips Tuesday.
Welcome back, everybody. My name is Rob Orr. I’m a web designer and developer who’s obsessed with Digital Marketing. Today, I want to lay out for you the three key sections that are part of every successful sales page.
Before we get too far into that, go ahead and hit subscribe and make sure you hit the bell so that you get all the alerts every time that I release a new video. You’ll know whenever there’s a new video out. What are the three key elements to every successful sales page?
Let me tell you a little bit of backstory. When I first got started in this, I was confused. It was an enormous amount of guesswork that was involved in this stuff for me. It took years and years of trial and error to figure out what makes a successful sales page.
Each different page in a website has its own elements. They’re all unique to what those pages are supposed to do, but when it comes to sales pages, there are three main elements that are part of every successful sales page. That’s what I’m going to tell you about today.
Number one, every successful sales page starts with a main section that leads with emotion. Now, you can have different kinds of elements. You can have an intro video. You can have a head shot of yourself or your client or your customer or whoever, or you can have like a product mock up. A lot of times I’ve seen that videos work better as far as having something there that’s impactful. The first section of your sales page should always lead with emotion.
When the page loads, you want to capture those people that are eager and ready to pull the trigger. The people that are going to buy on emotion. These are the people that you’re going to be presenting to first and foremost.
You want to always open your sales page in that first section with an emotional, strong headline and call to action. Number two, the confused mind never buys. After the emotional section, beneath that you want to address the logical needs of the people that have seen that strong call to action in the header section, but aren’t quite ready to pull the trigger yet.
You want to assuage their concerns. You want to answer their questions. You want to give them the details and the logic and why it’s a good decision for them to make this purchase on your page.
This is where you put your product details, your customer testimonials. All of the different validation that they need in order to make the purchase decision. Finally, the third and last major section on every successful sales page is the section where you introduce the concept of scarcity.
Meaning that it’s not an evergreen product, that there’s an only a limited number of spots, or a limited number of products or a limited number of downloads available of whatever it is. Or maybe there’s a time restriction that they need to act fast like today, in order to get the offer.
In the section where you’re introducing scarcity. You just want to continue to urge your visitor to go through and make the purchase decision and click that button and get into your funnel. You don’t want them to think that, “Oh, I can come back tomorrow and the same offer is still going to be here.”
I see that on pages all the time. That there’s this fake scarcity that, “Hey, this is only for a limited time. Use this coupon code today and you’ll be able to get 10% off or 50% off” or whatever the deal is. Fake scarcity is not really ethical. It doesn’t make a lot of sense.
You want to present scarcity in a way that makes sense. That’s why having a limited time offer is a great idea, or having only a certain number of products or services available is a great idea. That way you can keep moving, make it very plain for them and make it very easy for them to take those steps.
Those are the three major sections of all successful sales pages. If you learn something today and it makes sense to you and it helps you, make sure you hit subscribe. Make sure you give me a thumbs up below.
I want to make sure that you’re getting all the tools and resources that you need so that you can take your business to the next level. That’s all I’ve got for you guys today. We’ll see you next time.