Aug

How To Find Connect & Engage With Your Dream Customers Every Day

Adventures In Digital Marketing Episode 84

Feast and famine cycles in your business just launches your stress level in to the stratosphere, makes it hard to pay your bills, and is INSANELY frustrating.

If this sounds familiar at all, I know how you feel. I felt the same way.

How do I know? I’ve been there – done that, got the t-shirt.

But I figured out a way to create a magnet for my dream customers – people that I like, people that I want to work with, and people that I KNOW I can serve.

That’s what I want to share with you today.

Here’s the resource I mentioned in the video: https://rbrr.co/gil-5-mistakes

Transcript

Today on Quick Tips Tuesday, I’m going to show you an under the radar way so that you can find, engage and connect with your dream customer. Ready? Let’s go.

Welcome back everybody. My name is Rob Orr, if we haven’t met before. I’m a web designer developer who is absolutely obsessed with digital marketing. Today, I want to talk to you really quickly about a way that you probably haven’t even thought about where you can find, engage and connect with your dream audience and start delivering your message every single day.

Before we go too much further, make sure that you hit that subscribe button below. Make sure that you hit the bell so you get the notifications every time I publish a new video. If you stick around to the end, I’ve got a resource that I will give you that will show you things that you need to avoid when it comes to starting your own Facebook. All right, let’s talk about it.

Here’s the problem. Many times we struggle with trying to figure out who our dream clients are? Too many people have not done the hard work of going through and figuring out and writing out who their dream customer is.

We’re not talking about that today, but what we are talking about is once you figured out who that person is, I’m going to show you how to find them, engage with them, and connect with them. You can do it every day in a place where they’re already hanging out.

If we don’t find and connect with our dream clients, if we’re not talking to them, if that’s not who our audience is then we were screwed. There’s nothing we’re going to be able to do that’s going to move the needle. It doesn’t matter if we’ve got 100,000 people on our list.

It just doesn’t matter then all of your online efforts are going to be an exercise in futility. You’re going to be frustrated. You’re not going to know what to do. You’re going to want to give up. I’m here to stop that. I’m here to help you take the next step with your business.

Today, I’m going to talk to you about an under the radar way that you can find, engage and connect with your dream customers. One of the most important things you can do when it comes to finding your dream client is to figure out where they’re already hanging out online.

For most people, that’s Facebook. Facebook has got billions of users. I don’t even remember how many. The number is just so ridiculous. It’s not even worth talking about anymore. Most people on earth, most people on planet earth are on Facebook. That also means that your dream client is also on Facebook.

It doesn’t matter whether you love Facebook or hate Facebook. It doesn’t matter if you love Mark Zuckerberg or you him. It doesn’t matter. Those people that are in your target audience they’re sharing pictures of cats or they’re sharing pictures of their vacation.

Most people are on Facebook these days. For those that aren’t on Facebook, they’re on Instagram. Facebook owns Instagram and you can connect in both places.

What I want to talk to you about today is creating a private Facebook group. Yes, you heard me right. You may have joined other groups on Facebook before. You may have gone in and join, for instance, one of the things that I’ve done is I’m part of several Disney groups.

My family loves to go to Disney. We’ve been doing it with my daughter since she was a baby and she still loves to go, thank God because her mom and I love to go to so. I joined these Facebook groups where I could get in and I could discuss common things. There are other things that I’m a part of, too. I’m a part of different music based groups on Facebook.

As you can see behind me, I’m in the music. I love listening to music. I love playing music. I love music. I’m also into sports. I’m also into web development and web design and digital marketing.

I’m members of all these kinds of groups so what I want to talk to you about though is to figure out how you can put together a group to serve and to reach and to connect with your target audience. Because as you know, the people that are in these groups are in these groups for a very specific reason.

My wife got me into a group called the Tallahassee Foodies Group, where they’re talking about local restaurants and those kinds of things. It’s super niche down. It’s the ideal kind of place to create an environment where you can draw in your own dream client and talk to them every single day.

When I first saw what people were doing with Facebook groups. It blew my mind. I couldn’t believe what was going on. It was amazing to see these huge groups that were super engaged and super active all around this one topic.

So what I want to encourage you to do today is to take a look into starting your own group. It doesn’t matter what business you’re in. It doesn’t matter what your market vertical is, you can create a private Facebook group where you are drawing in your dream customers.

You do this by how you set up your group. You do it with how you put your group photo on there. It’s how you name your groups and how you invite people and the kinds of content that you put into your group.

Facebook group really serves as an extension of your email list because when you set your Facebook group up correctly, you’re going to draw the people that are in your group onto your email list. So yes, you can email them from your list, but you can also talk to them multiple times a day, directly in your group.

I’ve got a private Facebook group. I’ve talked about it before. In my private Facebook group, one of the things that they have to do when they’re entering the group is they have to add their email address if they want the free resource that I’m giving them. Then I’ve got them on my list.

It doesn’t matter if Facebook decides to destroy groups tomorrow, when they come in, I’ve still got them on my list and my list is pure gold. I guard my list with my life. Think about it this way. How many times does somebody go on to Facebook a day?

A lot of people log in and they’re on there constantly. People are just sitting there flipping through their phones, looking at Facebook posts and just scrolling and scrolling and scrolling. You have the opportunity to be in that feed, sending and delivering the message that your market needs to hear where you’re talking about how you’re solving their pain points, and you’re answering their questions and you’re serving your audience right there in your Facebook group.

Like I said at the beginning, I’ve got a resource for you. If you want to start your own Facebook group, I can help you. I have linked up a resource below that talk about the five mistakes that you absolutely must avoid when it comes to starting your own Facebook group to help you to accelerate and to shorten the path for you getting started with this group.

One of the best things about having a private Facebook group that you own and control is you can monetize your group and sell to your group because it’s filled with your dream customers. Hello, that’s mind blowing. That’s exactly what you want to be able to do. Build a community, build raving fans, build your audience and bring them into your world so that you can serve them.

If you like this in this help, make sure you give me a thumbs up. Make sure you hit the subscribe button below and hit the bell. I want to make sure that we stay connected. There’s lots of good stuff here on this channel for you. Until next time, you guys take care.

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