Oct

How To Grow Your Social Media Audience FILLED with your DREAM CUSTOMERS

Adventures In Digital Marketing Episode 87

Transcript

Welcome back, everybody to Digital Marketing Mastery office hours. I’m very excited, if you’re here, if you’re joining us live that’s very exciting. I’m glad to have you here. We’re overcoming some technical difficulties on my side of things which delayed us by about 10 minutes so my apologies for that.

It’s just been one of those kinds of weeks in my life. I’ll spare you all the gory details, but I’m really excited today because I know one of the things that we’ve been working on here in the Digital Marketing Mastery group and talking about is a couple things.

We’ve been talking about traffic. We’ve been talking about social media and a couple different things. I have brought in my friend Amanda Seymour. She is here today to help us to work through some of the social media things. This is right in her wheelhouse. She is going to be delivering a ton of great value. So with that being said, let me welcome in Amanda.

Amanda, thank you so much for agreeing to hop on here with me today. How’s it going?

Amanda: It’s great. I’m so excited to be here. Hello, everyone. If you’re here live, fantastic, if you’re on the replay great. Stay till the end. We have something super awesome for you.

Rob: That’s really good stuff, very good stuff. We’re talking about social media. I know I struggle with it. I know lots of people struggle with it because we’re all trying to get some momentum. Tell us a little bit about yourself and how you got into this. Then give us some kind of high level overview of what you’re thinking.

Amanda: Okay, so I am Amanda. I am currently the stay at home mom to five children. Three of those five are ages three and under. It’s a lot every day, multitasking. How did I get to this point?

Rob: You’re a miracle worker.

Amanda: It’s a lot. The only way to change the world is have lots of kids and make sure that they’re going out of your house with good values though, right?

Rob: That’s true.

Amanda: I worked. I self identified as an employee, as a worker. I had my first baby when I was 22 years old. I had a full time job. I put myself through college working, work, work, work, work, had my second child, got married.

When baby number three turned into baby number three and four, I went daycare is going to kill me. Oh my goodness, the cost alone. I would literally be going to work just to pay the daycare costs for the two new babies plus the one that still needed full time daycare.

My husband and I decided it’s time. I’ll just stay home. I will quit my job after the new babies are born. I’m thinking this is going to be great. It’s going to be so much fun. I think about all the Pinterest boards.

I’m going to have a cute little apron. My house is going to be spotless because I’m going to be there all the time, right? I’m going to be cooking like four course meals. It’s going to be amazing.

Okay, so then the day comes my last day at my job. I’m so excited. I mean I’m sad. I’m leaving people that I had been working with for 15 years, but I was happy.

About two weeks into being a stay at home mom, I looked around and I’m like, “What is this? What is my life?” There were piles of laundry everywhere.

There were crackers crushed into my floor. I’m walking around my house trying to figure out what the smell is. It’s not getting any stronger or weaker no matter where I move in the house. Then it occurs to me when I look in the mirror it is me. I couldn’t remember the last time I took a shower.

I realized that everything had gotten completely out of control. I got out of control because I no longer had a schedule. I no longer had some something that I had to do. I didn’t have to get up in the morning and take a shower and get out the door and make it to soccer practice and pick this one up from daycare and do all of the things.

So I didn’t do any of them and it was awful. I also realized at that point that even though I loved being a stay at home mom and loved staying with my babies, I needed something else. I needed something adult to do.

Something to keep my mind busy not just singing Baby Shark and cutting peanut butter and jelly sandwiches into hearts so that the toddlers would eat it. I’m not downing the people who that’s enough for that is fantastic.

I give you so much credit. I needed more. I stumbled upon some ladies who were doing some VA work. They were virtual assistants for companies that had brick and mortars and other ones who were just virtual companies, online companies. I started talking to them.

I went through a couple of training programs. Rob and I had the same coach for a little while. That’s how him and I met. I kind of found my own path and my own niche. I knew I wanted to be a stay at home mom.

I have built a business around the fact that I’m only willing to work for 15 hours a week when my children are napping. Outside of that I am folding laundry and making Pinterest boards and making crafts and playing with babies because that’s really what I want to do. I just needed an outlet.

Rob: Yeah, no, that’s awesome.

Amanda: Yeah. In the process of that, I have picked up a few, what some may consider old school ways of prospecting and targeting on social media. But I’ve done it in such a simple way that it’s extremely effective for my clients, the ones that I do social media management for.

It’s very effective to get their target audience in front of them and on their profiles so that they can then give them trip wires and lead magnets, funnel them into free Facebook groups or just give them offers.

That’s kind of what Rob and I discussed that you know I could share with you guys is a very simple method to start to grow and build that audience was a very overlooked thing to do.

A lot of these gurus are coming to you. They’re saying, “Okay, here’s how to create an offer. Okay, more offers you make the more money that you make.

“Well, yeah, but not if you don’t have an audience. You have to have a foundation. Before you can make an offer all day long, but if you don’t have an audience to make it to who’s going to buy it?

Rob: Right, that’s such a big deal. I think I’ve learned that the hard way more than once. It’s when you’re trying to make a breakthrough because everybody gets really excited about it. They get excited about the prospect of their business.

They’re like, “Oh, I can build this great product, or I can build this amazing service or I can do these amazing things, or build this website.” Very seldom do I see people who have stopped and slowed down long enough to think through who their audience is.

I am on boarding a new client right now. That’s one of the first things that we’re going to do. We’ve got this whole thing that we were going through to build and identify your target audience. What I think is really cool with you,

Amanda, is you’ve been really successful with this. I mean, you came into this and then it’s like, bam, you’re cranking in getting all kinds of results. Now you’ve got clients that are you’re working with and this is doing awesome for you.

Amanda: Yeah, I’m really excited about it. I think that when you find your target audience, when you find who your people are, it almost makes it fun. It makes it something that you want to do every day instead of something you have to do every day.

Rob and I know we’ve had this conversation plenty. I’m very I’m not tech savvy, like technology and me were like ex-spouses who are in a terrible custody battle over kids. Okay, I’m trying to be nice. I really am.

I’m trying to play by the rules, but sometimes I just want to like pick up my computer and throw it across the room. That is a very frustrating part of all this. What you do is you just find where you fit.

I don’t mind prospecting on Facebook, but I know that for a lot of people and a lot of companies, the reason why they don’t do it is because it’s very tedious. It’s something that seems overwhelming to them.

They push it to the side, even though it’s a very, very important part of the process. I have found my people who are like, “You like to do that? You do? Okay, here, do it for me.” I’m like, “I’m on it. I love it.”

Rob: That’s awesome because you’ve built a whole business around this. I think is outstanding. Let me ask you this, when it comes to this social media thing, what are kind of the big common misconceptions that people have when it comes to this? or trying to market or build online?

Amanda: Yeah, I think that people think that it’s something that happens overnight— the people that are “influencers” or the ones that are gurus or have a lot of followers that it just happened, or that they have some sort of secret sauce, or magic ingredient.

They put that out there and they’re like, “Huh” and that everyone was like coming to them. I truly don’t believe that. I’m sure there are some people who have been very successful because they found maybe a proprietary way to do something which sped the process along for people.

I have found that slow and steady wins the race. If you really want to be someone who’s successful in the online space, you have to be visible. The only way to be visible is to show up and show up consistently every day which is very, very difficult when you are the CEO of your own business and you have to do all of the other things too.

That’s where people like me who do social Meeting management we can come in because we can continue to allow you to be visible in the space and go out and find these prospects and these targets and put them in front of you so that you can do the job that a CEO was meant to do which is to say, “Hey, I’m Amanda and I have this great thing so come and check it out.” I think that that’s a part of it. I saw post by you, I think today about that. You find your “who”.

You don’t necessarily have to know how to do everything or enjoy everything. You find a good group of people you can trust and count on to help with your “who” with your “what” and then you become successful.

Rob: Yeah, and I know for me that that’s one of the things and that’s why I put it in that post—one of the big challenges, I think that we get because when we’re starting when any of us are starting, nobody has any money and definitely one of those people. When you’re going down this DIY route, it’s really challenging. There’s a lot of time and effort that goes into that. I know I’ve spent a lot of time on that. I’ve got three people on my team now which has been like a godsend for me because I can be that CEO kind of person and delegate and manage and keep all of the trains moving and keep things going. There’s still a lot of this stuff that I have to do myself.

Let me ask you this, when it comes to organic social marketing, you and I obviously spend a lot of time in this Facebook space and a lot of the people that we know do, but for those that aren’t familiar with it, what are the kinds of things that they need to be looking to do when it comes to making their profile from something that is about cat videos and their family reunion to something that is more aligned with their business so they can get traction?

Amanda: Okay, number one rule and this is going to lose me some friends. This probably one you’re going to listen to. Number one rule, your personal profile, it needs to be public. How are you going to attract people? People can’t see you. That is the biggest mistake that many of my clients have made prior to bringing me on to their teams. Their profiles are private. They still consider Facebook and Instagram, and TikTok, a place where, “Oh, I can see cousin, Sherry’s new baby. Oh, so and so got a puppy.” That’s great. You want to see those things too, but you should be looking at your Facebook profile as an opportunity to have 5,000 clients that see you every day. It is no longer just a place where you’re seeing Susie’s baby and Davies new dog. If you open up those settings and then you use some very, very simple tactics to start to attract people to you because those privacy settings are wide open and they’re public when someone’s like, “Oh, who’s this Rob in this group commenting on something?” They click to your profile then they can see, “Oh, Rob does this and this and this, sweet. Let me send him a friend request or, hey, I’m really having trouble with this funnel or the sales page. Let me reach out to Rob. He seems to know what he’s doing.” If your privacy setting isn’t open that person would have never known.

Rob:  Yeah, that’s a big thing, too. Because I know for me that was a big struggle for a long time. I have made some changes to the way I do things. It takes a step because I’ve been on Facebook since the early days when you still had to have like a.edu email address. That’s how long I’ve been here. So when I got on it became that. It became this just this, “Hey, what are you eating? What’s going on in your life?” It’s totally become this other thing which is an opportunity to make connections with your dream customers.

Amanda: Yeah, one hundred percent. You know, what? The new UI, the new Facebook that they’re starting to roll out. Because that’s the one that Facebook is kind of pushing. Facebook wants everyone to move to the new platform.

Right now, people are getting like 15% higher engagement when they post on the new platform than on the old one. They’re starting to reward people for using that new platform. Sometimes you just have to play the game with Facebook.

Rob: Yeah. That’s good to know because I did not know that. I’m one of those people that is been very resistant to the new Facebook. So I’m talking with our mutual friend this morning, Dimitri about a problem that I was having and that for me, [inaudible 00:14:47] So engagement, tell me about that. Why is that important? Again, for somebody who doesn’t know a lot about this, why is that a big deal?

Amanda: In my opinion, there are two reasons why engagement are important. Number one is the Facebook algorithm. Facebook is a platform that will encourage and reward those that start conversations, connections and engagement.

So if you put a post out on Facebook, the more engagement it gets, the more Facebook is going to show it to other people. Facebook is also a pay to play platform. So if you don’t have a business page where you’re running paid ads then typically the engagement has to come from these organic type methods on a personal page versus any kind of a business page.

So if you want Facebook to help you bring in people and show your content to more and more people, you want to start conversations. Also, the greatest way to grow a crowd is to create one. Have you ever been stuck on the highway and there’s like 500 cars in front of you and you’re like, “What’s going on, I don’t see anything.”

Then you finally get up there and you realize it was a fender bender. This whole entire crowd. All of these cars for like a half hour, the highway is backed up because of this little tiny fender bender. The best way to grow a crowd is to create one.

So if you get a post that starts to get on fire and you get 20, 30 comments and you go out there and you interact with people. You’re starting these connections. You’re starting these conversations and it’s just going to keep growing.

The second reason why engagement is important is because of connections. If you want to be successful in any kind of business, but specifically with the online space, it is all about connections. We talked about just a little while ago, sometimes it’s not about what you know. It’s about the connections that you make.

Maybe you know, Rob and I we have very different niches—our target audience, very, very different individuals. Rob may come across someone who’s in one of his groups or following his YouTube channel, or invested trying to learn some of the things that Rob has to offer, but maybe that person is also a mom that’s struggling with X, Y and Z.

Because Rob and I are connected, he may be able to come to me and say, “Hey, Amanda I have so and so.” I feel like I’ve been helping her, but I just think that maybe she would be better suited for you. We do that in the online space all the time. That’s going to obviously make me more apt to go to Rob with someone that I like, “Tech, I don’t know, you need to talk to my friend.”

Connections are so important. If you want someone to be a repeat buyer from you then you want to have a connection with them. You want them to feel like they fit somehow with you that when you’re talking to a group of 500 people on a live, they feel like you’re doing this.

I see you, Rob. I see you right there. I’m talking to you. Engagement is how you do that. Interacting with people even if there are 1,000 comments on a post, the fact that you went and you replied to Mary. Mary’s going to feel like a million dollars like you see her.

Rob: That’s true. That’s a great point. When we’re talking about engagement, it’s not only that you’re creating relevant content for your dream customers. We’re going to talk a little bit more about that in a minute, but you’re also engaging with them.

So when you do make a poster, you see their posts. You are making relevant responses on there because that’s what the algorithm wants to see is those things. They want the interaction.

They want to see posts being liked, and loved, and all of the various different little things that they can do it and now and getting those comments because ultimately, Facebook wants people to stay on the platform. I mean so they can serve more ads which is the way they do things. So your dream customers, how do we find them?

Amanda: Well, have you shared any kind of worksheet or work with your group about questions that they can ask themselves to find their dream customer? Because we have one of those we could share.

Rob: I have not, but I would love for you to share that.

Amanda: Okay, so I have that and I can definitely put it in the group. Basically, you just need to figure out who you want to serve. The easiest way for me to explain this and to look at it is to think about a triangle. Okay?

You’ve got three points to a triangle. One of those points is you want the people who can pay you because it’s great to serve people for free. It’s amazing to add as much value as you can, but at the end of the day we still have to support ourselves. You want the people that can pay you.

The second point is going to be the people that you love to work with. Who are those people that know you can reach? You know you can impact? The ones that you know you can relate to. Then the other ones are the people that you can actually help because that’s sometimes a difference, the people that you want work with and the people that you can actually impact and influence are sometimes two different people.

What you want to do is you want to be able to find the center point in that triangle. It’s meeting all of the points of your triangle right in the middle, who can pay you? Who do you want to work with? Who can you actually help? That’s the center.

For me, obviously, I’m a stay at home mom so I relate to other moms. I relate to other women. I relate to other women who have been in my situation that woke up completely depressed not knowing where the smell was, figuring it out was themselves.

Probably all the baby spit up and no showering and laundry all over the place. I mean, if we’re being honest right now, if I turn this, that’s my life. Sometimes it’s really nice but there’s like a crap ton of toys over here.

So my people are going to be the people that when I turn that camera, they’re like, “Yeah, me too, right? I get it.” My people are also going to be people who want a mom to come and support them the way that a mom does. They’re going to encourage.

They’re going to support. They’re going to keep them on point. They’re going to help to bring in those leads and just support and enrich their business the way that a mom would support, enrich and kind of encourage their child. That for me is how I found my dream clients. You have to ask yourself, what do you do? Who can you help and who can pay you? That’s your dream client.

Rob: That’s awesome. So that makes a ton of sense. We’ve identified who this person is I mean, we’ve talked about creating personas and stuff like that. That’s a big deal. You definitely need to do that work. That’s not what we’re talking about today. My question for you would next be so, where are they? How do we find them?

Amanda: Once you know who you’re looking for then what you want to do is you want to go out to Facebook. You want to find where they’re already hanging out. Okay, because let’s face it, they’re already out there somewhere.

They’re already at a playground with wine in their travel mug even though they think it’s supposed to be water because they’re at the park watching their kids, but it’s wine. Those are my ladies. They’re sitting on the bench watching their kid, their kid falls out, “It’s okay, you’re fine. You’re all right.”

Those are my people. So what park do I go to? I like to use Facebook to find those parks because Facebook makes it super, super simple. Why? Facebook loves groups. They did a huge push on groups.

There are already a ton of groups out there, ton of those parks out there where those ladies are already sitting on that bench taking a little nip in the middle of the afternoon. Those are my people and I want to go join the conversation they’re having with the other ladies on the bench. So if you want me to share my screen, I can show you how I started these groups?

Rob: Yeah, absolutely. Please do.

Amanda: Let’s hop into it.

Rob:  I love it. I have to give me one of the travel mugs with some daytime [inaudible 00:23:00].

Amanda: I’m going to end up getting off of here and your people are going to be like, “Was she drunk on the interview?” I’m not I promise. It’s coffee.

Okay, can you see my screen?

Rob:  No, hold on a second. Let me There we go.

Amanda:  Okay, so here we go. This is my Facebook guys. It’s really boring right now because I have a lot of social media management clients right now. I’m actually putting together my own group and have my own course launching so worry about that later.

This is what the newsfeed looks like when you log on to your own Facebook. What you want to do is on this left hand column right here, you want to go down to groups. Once you’re at groups you want to search and what you want to do is search for keywords. Any kind of keyword that will take us to your ideal audience.

For me, if I’m looking for mom’s, mompreneurs maybe I want to type in mompreneur. Okay, mompreneurs. What that’s going to do is it’s going to bring up a list, a group of different things here were mompreneurs are already hanging out.

I want to help moms who are starting their own businesses and help them just like we had previously discussed. So if I want to do— there’s mompreneurs dream team which apparently I’m already a member of. You’re trying to look for at this point groups that have a decent amount of members.

You want to make sure that there is multiple posts per day. I typically don’t join a group if it doesn’t have at least 15 posts per day. I prefer a little bit higher. Mighty mompreneurs that’s 2.7 members, but there’s only three posts a day which means you’re probably not going to get much interaction.

Those three posts are most likely from the admins. They probably don’t encourage a lot of member participation. Remember, we’re in this game to make those connections and to let those people know who we are.

We want something like this. 25 posts per day. 20 posts per day. This group only has 711 members. I might join it. I might not. I might keep scrolling. I like this one 8.4 thousand, oh, that’s a page. We don’t want to do that.

We just want to do groups. We want to definitely find ones who have a decent amount of posts per day, a decent amount of members in them.  This one has 30 posts per day. Let’s check it out. I like to look at the about oh, twin mommies.

Okay, I’m a twin mom so there you go, I could get into that one even further the connection I could have with some of these ladies. I’m seeing here 21 new posts per day. This has got 282 new members in the last 30 days. That’s a good sign. I basically go out, I look for groups.

I always make sure that I’m doing no more than three groups. Now it’s completely up to you how you want to manage them, but when I’m working with my social media management clients, I will not do any more than three groups.

Now if one of those groups ends up being a dud, and we’re not getting a lot of friend requests from that, I will ditch that group and we’ll find a new group to work in. It is very difficult to manage this process if you’re trying to do it with too many groups. Three is my max per client.

Rob:  Yeah, now that makes sense because otherwise you’re going to be chasing groups. All of the things that you need to do in that group are going to be a lot.

Amanda:  Absolutely. So what I’m going to do now is I’m going to take you to a group that I am already a member of that has a lot of engagement and a lot of members. So you saw I had over 5000 members in it.

I’m not suggesting you go join this group. I’m only using this group because I’m already a member of it. I’m going to show you the process that I take to do this prospecting for my social media management clients. What I do is I set a timer, typically on my phone, maybe on the computer depends on where I’m working for the day.

I set a timer for 10 minutes. Now keep in mind, I’m logged in as the person that I’m doing the management for. We’re going to use Rob as an example. Let’s say I’m doing his social media management, I would actually log into Facebook as Rob, set a timer for 10 minutes and I interact in the group for 10 minutes.

I would go through, okay, embarrassment is a cost of entry. Awesome, I get it. I would go through. I would react to the post. I would comment on the post tagging the person who wrote the post and hit enter.

You heart or haha the post. Tag the creator of the post and you write a comment. I interact in this group for about 10 minutes because then when I’m sending friend requests my name is already going to be something that people have seen in the group.

Rob:  That’s a great point. The connection then because they see that what you’re doing in the group and see your interaction. Then they get that friend request from you. If they’re even reasonably active in the group, they should know your name.

Amanda: Absolutely. After about a week or so and a new group of just doing this liking and commenting on things. I may even put my own post out there. I may put an engagement post or something so that people can then comment on my stuff which makes me even more visible. I usually like to wait about a week or so before I start making posts on behalf of my clients.

Rob:  Yeah, that makes sense.

Amanda: After the 10 minutes is done of doing this, where we’re actually going through “priming” this feed or becoming visible in the group. I then go to this left hand column again and I click members. Once I go to members, I don’t worry about any of this.

I don’t worry about any of this. I go to this—members with things in common. You can click this little See More button. This is your treasure trove guys, every single one of these people even if they haven’t seen you interact in the group have someone or something in common with you.

This particular person Cody has 214 mutual friends. Okay, we have 214 mutual friends. So if I were to send him a friend request, chances are he’ll be like, “Oh yeah, look at all these people we have in common.” And just accept it and not even think twice about it.

This one we have 23 mutual friends, 106 mutual friends, 36 mutual friends. It is very, very easy if you use the members with things in common feature to start friending people first. Now, I have come up with and Rob don’t laugh at me.

You got to promise. No laughing. I have come up with a ridiculously simple way to track this because I’m not tech savvy. I don’t know. I don’t know how to do any of this. What I do know is that my clients, they want to know what the success rate is.

They want stats. They want to know that the money that they’re paying me is eventually going to turn around and have an ROI to it. So I created this. This is my friend request tracking sheet, you guys.

It has four columns. That’s it, four columns. This is what it looks like. We’re going to say, “Okay, today, you guys is 8:20. I like to send 10 well. It depends on what the client wants. The client wants me to send out, say, 150 requests per week then I will send out 10 friend requests from each of the three groups every day because that’s 30 a day.

That’s going to go 150. Sometimes they want me to send 200 requests or 500 requests. If they do, that’s absolutely fine. What I do is I will say, “Okay, this first group that I’m working on is digital marketing tax. I’ll just write VM host, that’s going to be much easier. DM host.

Okay. So if I know that my client wants me to send 150 messages a week, I’m going to take this and go 2,3, 4,5,6,7,8,9, 10, I think that was 11. Anyways, you get the point? I started to fill in the sheet with everything that’s going to be consistent. I’ll even drop that down.

Then here is the kicker, if I’m going to send Cody, a friend request, I’m going to copy Cody’s name from here. I use the copy feature and paste it into my sheet. Why do I do that? Because then tomorrow when I want to track to see if Cody indeed accepted my request, all I have to do is click it.

Guess what? It’s a hyperlink to Cody’s Facebook page so I don’t have to try to search him out. I click one button and there we are. You can see right here that your friends, friend requests and add friend, you get the point makes it so easy.

If I were to, I could show you one that I have filled out for a client, I’m not going to click the hyperlinks because obviously I want to allow my clients anonymity and if I click the links that’s going to log me back into Facebook as them so you’ll see who they are.

This is what the sheet looks like. Literally what I’ve been able to do with this sheet, I’m going to stop screen sharing for just a minute. Can you see me?

Rob: Yes, ma’am.

Amanda: What I’ve been able to do with that sheet is I send out my 30 to 50 friend requests for my clients. The next day, I go back and I check each one of those which literally takes five minutes because you’re clicking a link instead of searching.

I can tell whether or not they’ve accepted. I can also see when I chunk them down like that by this group that I sent requests from and then the next group and then the next group. I can see which groups are accepting my requests more than others.

I have a client that I started this with. This particular client was getting ready to do a five day challenge as a way to then make a high ticket offer to her audience. She wanted to get more and more and more people into her free Facebook group because she was going to be doing this five day challenge in her Facebook group.

So I started sending out these friend requests. I realized that for her doing very, very minimal things just what I showed you. 10 minutes of exposure in the group sending 150 friend requests per week, I had a 60% accept rate for her.

Rob: Wow.

Amanda: So out of that hundred and 50 requests I sent, I got 90 people that were then in her space. She has a 10% close rate. She wanted to close 20 people which means I only needed to get 200 people in her group and I got 90 people in one week.

Rob: That’s awesome.

Amanda: It’s so simple. You guys could all do it for yourselves. That’s why I wanted to share that today. I mean, I love doing it. It’s just something I love.

I love stats. I love statistics. I love organizing things. It’s just what I do. I also think that if you are starting out like Rob was talking about and you’re doing it all on your own, it’s very, very easy thing that you can just slide right in.

Rob: Yeah, absolutely. That makes perfect sense that Amanda. What we’re talking about then is you figure out who it is that you’re looking for. You know who that is. Then you figure out where they’re hanging out.

Then you go in into these groups and your friend requesting these people. So by default just by following those couple simple steps, you’re going to be filling up your friends list with your ideal clients. Man, that’s awesome.

Amanda: Yup, it’s a very nice, very easy way to do it especially if they end up getting a profile funnel or something like that. They’re going to come in. They’re immediately going to see that which means you could then ship them to a free group.

You could ship them to trip way or you could get their email address by giving a lead magnet something like that just by using something that runs on autopilot. It’s really, really easy.  Easy is good. It doesn’t take a bunch of time.

Rob: Yeah and that makes perfect sense too because now you’ve got these people that are in your feed so you can you can communicate with them and talk about how you deliver value and help with all that.

Amanda: Popular guy. Are you on this side? I don’t know—

Rob: I completely lost my train of thought there.

Amanda: It’s all right. You can start creating those connections. You can start interacting with them. If you’re friends with them on Facebook, then that means their posts and their content is going to show up on your newsfeed so you can start commenting and being present on their feed as well.

Rob: That’s what we’re talking about are 48 hours I mean—

Amanda: –because I wait 24 hours to check the requests, but I’m telling you last week alone, the 90 people that I got out of 150 requests.

Every single day, I sent out 30 requests and then the next day before I sent out more, I checked the groups that I sent them from and I was getting a 60% success rate every day.

Rob:  That’s outstanding. You’re turning people into clients.

Amanda: 100%. Just to kind of let you know and this may not be standard or typical. This one client who I added 150 friend requests for and added 90 people out of that just organically before her five day challenge or before anything else.

This is just the people that accepted the friend request and checked out her material that was already out there. She was able to get nine sales calls booked just because people were interested in what she had because of the content on her page.

Out of those nine people, she was able to close six of them. Her product is a five k product so in one week we were able to get her $30,000 return and how much she paid me.

Rob: Wow. We’re not talking about groups here. We haven’t gone to that. This is just stuff that’s sitting on your profile,

Amanda: Well, that in her profile funnel led them to her free group. So quite a few of them, I also managed her free group for her so letting people in. That’s the plus for me, I got to do the front end work by sending the friend requests and seeing them being accepted.

I got to do the back end where I’m letting them into her group. They’re just looking at her resources in there. Like I said, that translated into people booking calls on her calendly. Those calls, she has that 20% success rate. She was able to close six of them which was a 30K week.

Rob: That’s outstanding. I hope you guys are hearing this right. Everybody’s struggling for leads. Everybody wants to have leads. So if you get your target customer down right and you’ve got an offer. I mean, you didn’t have to be because last time in office hours we had Stefan and she was teaching me how to do offer.

It doesn’t have to be anything complex like that. If you get these people you get your offer and you get them into your world. Your only problem is solving it. This is just Facebook. We’re not talking about your email list. We’re not talking about Twitter, LinkedIn, Pinterest, TikTok, or any of the other platforms. This is just Facebook. Man, that’s amazing. I love it. I’m inspired.

Amanda: I very much think that think about water. I have a cat and my cat is obsessed with cups of water. So if one of my kids which happens all the time because little people’s brains aren’t all the way wired to the rest of their body.

Sometimes they make choices. We’re like, huh? I’m raising that. Don’t leave a cup of water on the table and the cat jumps up on the table and the cat knocks over the water. Think about the path that the water takes. Does the path fall down off the table and go to the floor?

Does the water go up to the ceiling when the cup is tipped over because water takes the path of least resistance so well, your customers.

Rob: Oh man.

Amanda: So well your ideal clients if you make it an easy path for them. If you simplify the process, they’re going to follow that path effortlessly and then you are going to have a client for the rest of your days.

Rob: That is good stuff, Amanda. That is awesome. That is amazing. I hope you guys caught that because what she [inaudible 00:39:53] so Amanda, let me ask you this as we kind of get to the end here. If somebody is interested in working with you, how do they get in touch with you?

Amanda: Good question. I am actually in the process right now. I was very much for a long time helping just to stay at home moms. I was getting the same question asked over and over again. I was doing this ask me anything in my group and on my Facebook page, “Ask me any questions you want.” The question was always the same. It was always the same.

How do you have five kids and a business and a household? How do you do that? Why do you want to know about that? That’s so easy. What do you mean? You just do it. It’s no big deal. It is. That’s why a lot of you don’t realized is that your super power is probably something that is just inherently easy to you, but that doesn’t mean it is to everyone else which is why I am so obsessed with Rob because to him the tack is like, “Whoa, I’m the candy store.” To me it was like, “Oh, don’t make me do it.”

You find that thing that is just inherently easy to you and realize that there is a market, a people out there who want you to teach and train them and make it easy for them. I was able to pivot my business like what we just went over and now I help with leads and traffic for my social media management clients.

I am only keeping the existing contracts I have with them until they’re completed. I’m ready to launch my new group called Time Influencers because I do accountability coaching and burnout coaching, but productivity and collapsing time for my clients is what I love— the organization, the scheduling— how to manage at all as a single person, as a solopreneur and still have a successful growing business.

That’s what I like to do. Eventually, you’re going to find me in my free group called Time Influencers. It is not available yet. It is going to be available in about 6 days. In the meantime, I have lots of space on my Facebook because I just went through and dumped all the Suzie’s and Karen’s that I didn’t want on there anymore.

I have opened up lots of space for you. Here’s how you can find me. You can search my name or if you’re interested in a copy of the spreadsheet that I just showed you. The one where I’m tracking all those friend requests, I am going to give it to you today. You just need to go into the comments whether you’re here live or you’re coming on replay.

Go into the comment. Give me a #iwantthat and I will reach out to you in a message with Rob’s permission and I will give you a copy of that spreadsheet. If you would like to become friends at that point, all you have to do is click on my name and add me as a friend.

Rob: That’s awesome. Amanda, this has been outstanding. It is been helpful for me. I’m going to talk to you about the social media stuff more because now you got my wheels turned. Thank you again so much for coming on here. This has been incredible. I hope that you guys will go back.

Thank you first of all for those of you guys that watched us live. I hope that you got the value out of this that I did. My mind is kind of blown right now with some of the stuff that Amanda was talking about here.

I’m going to put it in the comments to you got to come and watch this on the replay because there’s way too much good stuff here. You can’t be missing out all of these. Amanda, thank you again for coming on. Folks, make sure you go get connected with Amanda so that you can get into here Time Influencers group and follow on with all the amazing stuff that she’s doing.

That’s all we’ve got for today for this episode of Office Hours. I’ve got a bunch of stuff lined up and I’ll tell you more about that in the future. We’ve got somebody coming on talking about affiliate marketing.

Somebody talking about messenger bots, got lots of good things that are going on so make sure that you check it out and stay tuned to what’s going on the group. Let us know if there’s something you want to hear about that I haven’t talked about yet.

Your feedback is always welcome and helpful. Thanks again, Amanda. You guys take care and until next time, will see you later, bye.

Amanda: Bye.

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