Jun
Jun

How to optimize your blog content for SEO

SEO though is a long term game.

There are more important things to worry about when you’re starting a new blog than SEO.

But…

… that doesn’t mean you should ignore it.

STEP 5: Optimize your new blog for search engine traffic

  1. Research your competition
  2. Look for keyword targets with acceptable levels of competition
  3. Look for keyword targets with acceptable levels of traffic
  4. Make sure that your keyword targets stay relevant to your niche
  5. Look for keyword targets that have commercial opportunity

Click here to jump to the next step

There are a few essentials that you should focus on from the start.

Let’s start with first things first.

You have to know what you’re trying to get your site to rank on the first page of Google for.

So good SEO starts with good research.

You want to find the questions that your readers needs answers to, like I mentioned before.

Google’s autocomplete is a great way to do this easily.

Start typing a phrase, then take a look at what results Google shows you.

Every one of those items listed in the autocomplete options are real phrases that people have been searching for.

This is pure gold!

Use different phrases to formulate your keywords into questions.

One of my favorite tools to do this fast is called Answer Socrates.

This site will pull all kinds of variations of your keyword phrases to show you options for how people are formulating their questions in their searches.

There are four basic rules for quality keyword research.

Acceptable levels of competition

Here’s the thing about new blogs:

It’s hard to beat out experienced competition at first.

So you need to target phrases where there is less competition.

Acceptable levels of traffic

It’s hard to know the exact levels of traffic for any given keyword.

But there has to be at least some traffic.

No need in creating the post if there isn’t anyone who isn’t looking for it.

Keyword opportunities have to be relevant to your niche

“The riches are in the niches”, so it’s been said.

You want to find a niche where there’s opportunity to create content for an underserved audience.

Find a good niche and stay on topic. Don’t start a food blog, then start writing about movies.

Commercial opportunity

This is where a lot of new people get stuck.

They focus way too much on what THEY want to write about and not enough about what their audience is looking for.

Had a discussion with a guy just the other day who’s intent on building a blog on “college football” as a topic.

Not only is the competition extreme to say the least, but there really isn’t a clear or good path to monetize that subject.

So make sure that your niche has enough of an opportunity for you to make some money when you do a good job of serving your audience.

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