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Table of Contents
- 1. Establish the expectations for what you want to get out of your tech blog
- 2. Choose a topic for your new tech blog
- 3. Define the audience you’re creating content for
- 4. Choose your medium
- 5. Choose a domain name and blogging platform
- 6. Buy your domain name and hosting service
- 7. Pick and install a theme for your tech blog
- 8. Create the core pages for your tech blog
- 9. Start creating and commit to a publishing schedule
- 10. Monetize your tech blog
Want to start a blog and become a tech blogger?
If you’re like me, you’ve got a passion for technological wizardry, whether it’s the latest app or device, or something completely different like augmented reality technology.
And if you’ve got something to say, then becoming a tech blogger is a fantastic way to exercise your creative energy and indulge your passion while helping your blog visitors solve their tech questions at the same time.
I put together this guide so that you will have everything you need to know to start a tech blog from scratch – from the tech you need to do it, to how to create the kinds of content that will have your target audience waiting in anticipation for your next blog post.
Here’s how to start a tech blog from scratch
Step 1: Establish the expectations for what you want to get out of your tech blog
Step 2: Choose a topic for your new tech blog
Step 3: Define the audience you’re creating content for
Step 4: Choose your medium
Step 5: Choose a domain name and blogging platform
Step 6: Buy your domain name and hosting service
Step 7: Pick and install a theme for your tech blog
Step 8: Create the core pages for your tech blog
Step 9: Start creating and commit to a publishing schedule
Step 10: Monetize your tech blog
Just a quick note before we get started here – this post is long and detailed. You can use the links above to jump to each of the individual sections. If you get stuck or need help at any point join me over in my free private Facebook group Digital Marketing Mastery so you can get the help you need.
What do you want to accomplish with your tech blog?
Stephen Covey said in the 7 Habits of Highly Effective People that when you’re starting a new project, that it’s important to begin with the end in mind.
So what is your goal for this site?
At first most people start by thinking about making money when they’re starting a blog.
And there’s nothing wrong with that.
But you have to keep in mind that the kinds of blogs that perform the best when it comes to earning money are the ones that are focused on helping people and delivering the highest quality content possible.
Setting goals for what you want to achieve with your tech blog is always a good place to start because it paints a vision for where you want to take it and what you want it to be, plus it gives you a roadmap for the things you need to do.
So think about it:
Is your blog going to be used to promote your business? Do you want to get your name out there?
The things you want to accomplish with your blog will help you figure out the details for what’s to come.
Choose a Topic for Your New Tech Blog
The tech world is an ever-changing, fast-paced world with constant innovation and new developments.
New devices and technologies are constantly being released, replacing old and obsolete ones.
And multitudes of people rely on tech blogs to find out what’s happening and what the latest innovations are.
But it’s also super broad with virtually endless possibilities.
And there are huge names in this space, that are going to be virtually impossible for a new tech blog to compete against.
That’s why it’s vital to look for “blue ocean” opportunities amid all of the “red ocean” opportunities out there.
The blue ocean concept was first described in a book called “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne.
The main idea is for businesses to find opportunities in unique niches that are a couple levels removed from “red oceans” where the competition is fierce.
In a “red” ocean the waters are red because there are lots of sharks are feeding there.
In a “blue” ocean there are plenty of fish in the sea and yet very few sharks are feeding there.
When it comes to selecting your niche topic you want to research and find opportunities where there’s an audience looking for answers but there aren’t a lot of people in that space already and/or the quality of the resources aren’t very high quality.
Here are some examples of tech niches that you could start:
Virtual Reality: VR technology continues to grow at a rapid pace. It’s only just starting to hit mainstream adoption. If you have any experience working with virtual reality software like Unity3D or Unreal Engine 4, then you’ll know how easy it is to build apps using these tools. You don’t even really need programming skills!
Mobile App Development: There has been a massive increase in mobile app development over the past several years as more smartphones become available and users continue to demand better experiences through their phones. The number one reason people download apps today is to make them easier to use. And if you can create something that makes life easier for someone else, you’ve got yourself a winner.
Cloud Computing: This is another area that is growing rapidly right now. More companies than ever before are moving towards cloud computing solutions instead of traditional servers and data centers. So if you’re interested in learning more about the ins and outs of cloud computing, then you should definitely check out our course on Udemy.com.
Artificial Intelligence: AI is becoming increasingly important in every industry. From self driving cars to voice recognition systems, artificial intelligence is everywhere. But not everyone knows exactly what they’re doing when it comes to building applications around AI.
3D Printing: Everyone talks about 3d printing being big business and having great potential for innovation. Everything from houses and furniture to toys and guns is made via 3d printers. While many believe that 3d printing still needs work, there’s no denying its popularity.
Augmented Reality & Mixed Reality: AR and MR are two other technologies that are quickly gaining traction among consumers. These types of immersive technologies allow viewers to see digital information superimposed onto real-world objects and environments. For example, IKEA recently released a line of kitchen appliances equipped with sensors which enable shoppers to virtually try out different products prior to purchase.
Robotics: Robots are taking jobs left and right. In factories, warehouses, offices, schools, hospitals, etc., robots are making humans’ lives much safer and easier while increasing efficiency and productivity. As robotics becomes cheaper and more accessible, we expect this trend to accelerate dramatically.
Internet Of Things: IoT refers to “the network of physical devices, vehicles, buildings, and other items embedded with electronics, software, sensor chips, actuators, and connectivity that enables these things to collect and exchange data”. Embedded technology is allowing everyday objects to communicate within their environment and beyond by collecting and exchanging data via online networks.
Cyber Security: With all the recent headlines involving cyber security breaches, you have to wonder where modern society stands in terms of cybersecurity. We saw WannaCry, NotPetya, and even Marriott Hotels affected over the past few months. It seems hackers don’t want to be contained to computers; they want to target everything connected to the internet.
Virtual Reality / Computer Graphics: VR/CG has been slowly trickling down into popular culture because it allows us to immerse ourselves in virtual worlds. The latest craze will take it one step further though by putting users inside of computer generated films and games. There already exist CG movies such as Avatar and upcoming titles like Star Wars: Vader Immortal. Games like Beat Saber or SuperhotVR put players directly into game situations but offer a new level of interaction between player and machine.
Cryptocurrency & Blockchain Technology: Cryptocurrency and blockchain technology keeps popping up everywhere. This innovative approach to distributed ledger management can actually transform several industries thanks to three core characteristics: decentralized control, 2) transparency, and 3) trustless automation. All told, nearly half of Fortune 500 companies now utilize some form of blockchain technology.
Self Driving Cars: If history tells us anything, self driving cars represent another industry ripe for disruption. Just consider how long people waited until automobiles were invented. Today, most of us use our mobile phones to call someone when we need help. Tomorrow, who knows what kind of life changing innovations may come from driverless cars?
Augmented Reality: AR represents yet another technological innovation that’s going mainstream by 2020. Imagine being able to place holograms on top of your favorite sports team jerseys! Or maybe play Pokémon Go without having to leave home?!
Quantum Computing: While quantum computing isn’t expected to become commercially available until 2040, there are still plenty of reasons why it could revolutionize many different fields. For example, if IBM’s 5-qubit system performs at least 50 operations per second each, then it would only require about 10 years before performing certain tasks such as factoring large numbers.
Biotechnology: In addition to genetic engineering, biotechnologies also include synthetic biology, tissue engineering, regenerative medicine, biofuels, etc. These technologies allow scientists to manipulate DNA sequences and cells to create novel organisms with desired traits. As an added bonus, these techniques often lead to more sustainable ways of producing food and energy.
Artificial Intelligence: AI is quickly becoming one of the biggest trends in technology today. From chatbots to facial recognition software, artificial intelligence algorithms are improving every day.
Virtual Reality: By far, VR is the hottest topic within consumer electronics right now. And while virtual reality has been around since the 1950s, 2021 and beyond might see a surge in its popularity due to hardware advancements including cheaper headsets and faster processors. The result is that anyone can experience their own private digital world inside a headset, giving users unprecedented freedom and immersion.
Smart Home Devices: With smart homes already here, they’re just getting smarter. We’ve seen everything from voice controlled speakers to connected light bulbs. But even though this market will continue growing rapidly over the next decade, I’m not sure whether consumers will be willing to pay $100+ dollars for a single device. That said, I do think that smart appliances will eventually replace traditional ones.
The technology of the future: Even if smartphones today are the most popular piece of technology, there are many innovative and revolutionary technologies which are coming up such as augmented reality, 3D printer, virtual reality headsets like oculus rift, Wearable tech etc.
Keep this in mind: you want to have a topic that gives you opportunity to create a LOT of content around. Make sure it’s broad enough to get lots of variety.
And while yes, it’s true that you want to have a clearly defined niche, and you don’t want to be in the “red ocean” where there’s so much competition, you also don’t want to get so niched down that the opportunity isn’t more than 20, 30 or even 50 total posts that you could create. You want to be able to build up a library of at least 100 or more posts. Ideally, you really need to be looking at opportunities where you can create hundreds of posts.
Find topics that your tech blog can rank for
Regardless of which topic you want to center your tech blog around, you want to find topics that your new tech blog can rank in search engines for.
There is a lot of art that comes with the concept of search engine optimization and it takes a little practice to get good at it, but it’s worth it.
To be clear, we’re not creating content exclusively for search engines, but they play a crucial role in being able to develop your target audience.
There are several keyword research tools you can use to speed up your game, like Ahrefs, and Longtail Pro.
Search engines are going to be a source of a lot of your traffic at the beginning, so you want to find the right kinds of phrases to target with your new tech blog.
This means that within your niche topic you want to research keywords or phrases that have high search volume but low competition. You should also make sure that those terms aren’t too competitive because otherwise, no one will ever click through to your site.
There are 4 general rules you want to follow when it comes to find tech topics you will be able to rank for:
- Relevance – The keywords associated with your topic must be relevant. I know that should go without saying, however, you don’t want to pick an obscure phrase that no one will ever be searching for.
- Traffic -There has to be a reasonable amount of traffic for the term. It may be great to optimize and create content for a keyword phrase that doesn’t have a lot of competition, but if it doesn’t get any traffic, then it’s not going to help you achieve your goals.
- Competition – There must be reasonable levels of competition. Choosing a keyword phrase that has a lot of established competition will be more frustrating than successful. Find opportunities where the level of competition is acceptable.
- Commercial Opportunity – There needs to be a commercial opportunity for your keywords if you ever plan to monetize your tech blog. Even if you get the other three points down, if there isn’t a market for your keyword then all your other efforts will be fruitless.
You want to have a topic that you can create lots of content on so make sure it’s broad enough to get lots of variety.
And while yes, it’s true that you want to have a clearly defined niche, and you don’t want to be in the “mainstream” where there’s so much competition (we’ll talk more on that in a just a minute)…
…you also don’t want to get so niched down that the opportunity isn’t more than 20, 30 or even 50 total posts. You want to be able to build up a library of 100 or more posts at the very least.
Define your audience and who you’re writing for
When I first started my blog I didn’t understand how important it was to have my ideal dream customer – or reader – defined clearly.
So a lot of the stuff I created in the early days fell on deaf ears and went unnoticed.
I told myself, “anyone and everyone will find this helpful!”
And I was wrong.
When you aren’t aiming at anything, you’re never going to hit anything.
So figuring out who your audience is a crucial part of building your new tech blog the right way.
There are characteristics that are common to your audience that are foreign to the ones you’d rather not work with.
You need to get to know these people better than they know themselves.
In order to create the most compelling and interesting content for your new tech blog, you need to know what makes these people tick. You need to know what gets them excited. You need to know what they’re struggling with.
What’s their name? Where are they from? What do they like? What do they dislike?
This will help you figure out the type of character of the person you want to work with.
You need to also know what their biggest problems are.
What are their biggest pain points?
Then having figured that out, you need to go into detail about how you can help that person solve their problems.
Choose your medium
One time I was at a conference and this particular session was about sales.
The speaker was talking about learning how to communicate with your prospects and customers, and he recounted a story about what his mom would do to get him to eat his dinner when he was a young boy.
He pointed out that what his mom would do to get him to eat was put whatever the dinner was on his favorite plate – a Winnie the Pooh plate, to be exact.
When he wouldn’t eat, all his mom had to do was serve his dinner on that special plate and, like Randy, he’d gobble it all up and finish his dinner.
The point is this:
If you know what motivates your audience you can do a better job meeting their needs with your content, by serving them on their “favorite plate”.
If you’re serving them on their favorite plate, then they’re going to be much more inclined to eating what you serve there.
And if you know the way they prefer to consume content then you’ll have a clear path for where you need to go.
So answer this:
Does your audience like to read or are they in to podcasts? Would video be better?
Then you have to match that up with your own strengths.
If you love to write, then you write.
If you want to do audio podcasts, you can do that.
Same goes with video.
Here’s the best part:
You can actually do all three really easily.
One video can also become a podcast, which can also become a blog post.
Choose Your Domain Name & Blogging Platform
Now that we’ve got our platform chosen, let’s choose a domain name!
A good domain name should reflect the kind of content you plan to produce.
It should make sense as one of the primary elements of your brand. It shouldn’t just be something generic.
In this case, I think it’s best to choose a domain name that matches up with the topic you’re going to be covering on your tech blog.
Sometimes it makes sense, for instance if you’re Leo Laporte or Kim Komando, to use your own name because that’s the brand you’re building.
But for our purposes here, I think it makes the most sense to think of this in terms of a term that’s related to your niche.
Here are a few ideas to help you find the best domain for your new tech blog.
Find something unique and catchy
Think outside the box when you choose your domain name. Find something witty, funny or catchy.
Find some relevant words or phrases that fit your project. Brainstorm all kinds of ideas to see what you can come up with.
One of the most important factors is you want to have a memorable domain, so approaching it from a unique perspective can give you some additional ideas to choose from.
Combine words together and use terms like “the”, “blog”, “reviews”, to combine with your primary term to try to find something awesome!
Make your domain name memorable
A memorable domain is what you want. You don’t want it to be boring. When you’re talking to someone about your website, make sure it sticks with them.
Make your domain name brandable
If your domain is memorable you will want it to also be brandable. When someone hears your domain, they want to remember who you are and what you stand for.
Make sure it’s easy to communicate verbally
One of the principles here is to be creative, but be careful about being carried away. One of the things you want to think about when it comes to your new domain is that you want it to be pronounceable. Think about using easy-to-use words in your name so that it rolls off your tongue and people know what you’re talking about.
If they can’t pronounce it, it’s not really as memorable as it could be, is it? They may just remember that it was that crazy domain name they couldn’t pronounce and will have a hard time getting it into their web browser.
Choose a domain name that’s easy to spell
The rule here is keeping things simple. Your domain name needs to be memorable, and creative, but it also needs to be easy to spell.
I changed the entire branding of my web design and development business because I thought a witty spelling would be a great place to build a brand.
The entire branding of my web design and development business was changed because I thought a witty spelling would be good for the brand.
I kept explaining the spelling and it got really old.
Keep your domain name short as possible
It isn’t always easy to get a short domain these days, but being easy to remember is one of our keys. You should try to keep it as short as possible.
Make sure it describes your blog
When you’re building a new tech blog and you’re choosing your domain name, you want everything you do to add value to that brand. It’s not always easy to nail all the criteria laid out here, but it’s well worth the time and effort and research to get one that fits well.
You will know that you’ve found the right domain name when it fits like a glove and is descriptive. Think about it in terms of the benefit you are offering to your visitors.
We’ve already talked about short, easy to spell, pronounceable, etc. Once you’ve nailed those, put it through the filter of how well it describes your site.
Don’t forget about the social media handles
You will want to check to see if the social handles are available for your domain name. This will help you show a consistent brand on all platforms.
You should check to see if the social handles are available for your name.
Before you click that “buy now” link, take some time to consider where you plan to build your following on social media and see if that username is available.
Take some time to think about where you’re going to build your following on social media, and see if that usernames is available.
It may be a challenge to find something that’s cohesive across all channels, but it’s worth thinking through so you can create a consistent brand for your project.
A great tool to help you find out what’s available quickly is a site called knowem.com. That site will let you search tons of social media platforms to find out what user names are available.
When it comes to the platform for your new tech blog, WordPress is the industry standard and for good reason. It has been around since 2003 and continues to grow every year.
WordPress powers over 30% of websites online today. That means that even though other blogging platforms may seem like they offer similar features, chances are they won’t be as robust as WordPress.
There are a lot of choices when it comes to the platform you want to use for your new tech blog.
But I’m only going to recommend one: WordPress.
I’m not talking about starting on wordpress.com and doing things there.
I’m talking about having your very own self-hosted WordPress blog site on your own service.
Now there are a lot of alternatives to WordPress.
And some people think there is a steep learning curve when it comes to learning how to use WordPress.
But it’s worth the time and effort because WordPress is the industry standard for bloggers and has been for years now.
So from here on out, I’m only going to be talking about using a self-hosted WordPress blog site for your blog.
Most everything we’ll talk about can be applied to other platforms too, it’s just that the technical details are going to be a little different.
Buy Your Domain Name and Hosting
Once you’ve figured out what you want your domain name to be and you’ve seen that it’s available, it’s time to hit that “buy now” button.
It’s also time to pick your hosting service.
Do you want to know how to choose a good hosting service?
I know it might sound intimidating and overwhelming, but it really sounds a lot worse than it actually is.
Here’s the deal:
A good hosting company is going to make the entire process easy for you.
So choosing a hosting company for your website doesn’t have to be hard or complicated.
There are a few key things you need to look at when you’re looking to choose the best hosting company for your new blog.
- Great support
- Great performance
- Great security
I’ve got my own recommendations that I’ll make, but first let’s have a little honest discussion about something you’re likely to encounter if you haven’t already.
A lot of people are recommending a very specific hosting service for beginners and those starting a blog for the first time, and I don’t think that’s either fair or entirely honest.
The service so many are recommending is Bluehost, and while Bluehost is a legit service, the reason those people are recommending Bluehost is more because of how generous Bluehost’s affiliate program is than it being a high-quality service.
Don’t get me wrong, a lot of people use Bluehost.
But there are thousands and thousands who’ve left Bluehost for better services.
So I’m recommending that you be very careful.
here are two services I recommend:
1 – Siteground
I’ve worked with Siteground on numerous occasions and I’ve always found their service to be solid across the board. The support is generous and helpful, and they can scale with you regardless of your business size. So if you’re new to this whole thing, Siteground is a great option.
2 – WPLaunch
WPLaunch is my own service I’ve created that takes all the guesswork and tech details out of the equation so you can focus on creating instead of trying to become a tech wiz. WPLaunch provides everything you need to get your own self-hosted WordPress service up and running – and fast.
If you want to learn more about how to host a website, or you’re looking for an in-depth guide how to host a website this guide will help you figure it all out.
Create Your Logo and Install a Theme For Your Tech Blog
Now it’s time to take the next step in creating our brand for our tech blog.
Here’s the kicker:
When it comes to getting started SO MANY PEOPLE get WAY TOO hung up on the look & feel of these things.
I’m not saying that they’re unimportant.
What I am saying is that they are not going to be where you want to spend a lot of time.
The most important part about picking a theme at this point is to make sure it’s fast. You’ll notice right away whether or not your site loads quickly.
And if it does load slowly then you should probably go back to square one and find another theme.
This isn’t rocket science.
It just means that you shouldn’t waste too much time worrying about what color scheme you like or which fonts you prefer.
Instead, pick a simple theme that looks clean and modern.
Here are few things to consider when you’re evaluating themes for your new tech blog:
- Is it known for being fast?
- Does it look good?
- Is it responsive so that it looks good on mobile devices?
I advise to stay away from themes that have lots of customizable functions, at least at the beginning because, as I mentioned previously, people get way too hung up on the look & feel of their new tech blog and lose focus on the reason they’re starting the blog to begin with.
Keep this in mind:
You’re getting into this not to become a web designer, but to become a blogger. Things that get in the way of that should be minimized so you can keep the main thing the main thing.
My service at WPLaunch.com we provide a theme for you.
That way you won’t end up spending hours tweaking colors and font sizes later down the road.
Now for your logo, you want something professional looking but again – don’t waste a lot of time here.
What most new bloggers forget about when they hit this stage of their journey is that these things can – and most likely will – be changed at some point in the future.
The main point is to get started with something that looks good.
Fiverr is a fantastic option to find someone to create a quick logo for you.
So is Upwork.
Don’t overthink it, just do it so you can move on to the most important part of your new tech blog which is your content.
Create the core pages for your tech blog
Once you’ve got all the tech stuff done – your WordPress setup, your theme, your logo – it’s time to create the core pages of that all blogs need to have.
Here are the pages that you need to create for your new tech blog.
Your new tech blog’s home page
When you’re learning how to start a blog there are two main questions you need to answer on your home page that your visitor is asking:
- What do you do?
- Can you answer my question or solve my problem?
On your homepage you want to establish why your site visitors should trust you and encourage them to dig deeper.
Your homepage is the jumping-off point for exploration in to what your site has to offer so make your content enticing and give them the opportunity to dig in deeper with an opt-in opportunity and deliver a great resource you’ve created to establish the connection.
Include a display of some of your most popular and/or latest posts so visitors can get a quick glimpse in to what your site is about.
Your new blog’s about me page
The best about me pages are part bio, part personal story, part what you’re up to and a whole lot of ‘how I can help’.
Stuffy, third-person, corporate-speak “about” pages are bounce inducing, sleep-promoting, naps waiting to happen.
These pages are not so much about “you”, but about your visitors.
They need answer these questions:
- How can you help?
- Who are you?
- What do you do?
- What are you doing/working on?
- What can they expect if they work with me?
Include testimonials and photographs while telling your own story and make sure you provide an opt-in opportunity from those ready to get on your list.
Your blog page
For bloggers, it’s important to have a way for visitors to dive deeper in to your content so I encourage you to have a blog page where your categories are listed with a short description of each category along with a collection of your latest or most popular posts on your blog page.
Your contact page
Don’t dismiss the potential of this page. Make this page personal and inviting by using some intro copy on how visitors can get in touch with you.
Use a form instead of an email address here. If you simply use a linked mailto email address, you’re asking for trouble. Since this is a contact page, include ways people can connect with you on social media by linking up Facebook, Twitter, Instagram, LinkedIn, etc.
If your blog accepts guest posts, then this would be a good place to include information about what the guidelines and requirements are for submitting theirs.
The resources page
This is the page that you use to collect all the links to the resources and tools you use and recommend.
Highlight your best posts and content on your site. Break it up in to categories that cover tips, tools, techniques, assets, and all the things that you use that help you and that you use.
This can be not only the tools you use in your business but also the tools you used to build your website and do your marketing. It can be the browser plugins you use and the things you use to be productive.
It’s the tech stuff you use to do webinars. It can be books you’ve read that have influenced and inspired you.
People want to see the behind-the-scenes stuff when it comes to how you do what you do so make sure to collect all these tools in to a page to provide your audience with the info they need to help get the most out of your content.
The start here page
A “start here” page is a great way to introduce your visitors to what your site contains so they can have a great experience on your site and catch a glimpse of great stuff on your site that they may not have otherwise known about.
It tells them about the purpose of your site and greets your guests letting them know how to get the most out of their visit.
This page can be similar to a resources page, but this page serves more as an introduction to who you are and what you do, and how a visitor can make the most out of their visit.
It’s like getting a guide at Disney World when you walk through the gate that shows you where everything is, and where you can find all the different things your site has to offer.
Those pages are enough to get you started.
That doesn’t mean they’re the only pages you’re going to need though.
Once you’re ready to monetize your blog you will need to develop lead generation pages, sales pages for tripwire products, lead magnet pages, and entire sets of pages for your online sales funnels.
But for now, let’s get these foundational pages up and in place.
If you need some additional help you can download my free Website Content Blueprint here.
Start creating and commit to a publishing schedule
How do you create compelling blog content that leaves your readers wanting more?
First – your tech blog has to enter into the conversations your audience is already having in their own minds.
What I mean by that is this:
When you created the profile for your ideal dream reader with the info I we covered above, you learned what their struggles and pain points were and the questions they’ve got that you can solve with your tech blog.
Those struggles and pain points are full of questions that they’re asking in an attempt to find a way to solve the problem and get relief from their pain.
So here’s what you do:
Start by creating a list of every question that you can think of that your dream reader is asking to find solutions.
Next, research how other blogs are answering those questions and solving those pain points by searching the question in Google.
That will give you an idea of the type of answers that are out there.
Here’s the secret sauce that you can add to make your content awesome that I learned from Russell Brunson:
Create your own “prolific” answer to the question.
What does “prolific” mean?
It’s not just a matter of creating voluminous content, Brunson defines prolific as someone with “abundant inventiveness”.
Here’s how he describes what he calls the “prolific index” in Expert Secrets:
“In the middle of the Prolific Index is the mainstream. This includes the ideas currently being taught to the masses via traditional mediums. For example, if you’re a weight-loss expert, the mainstream advice hovers around the government recommendations like the four food groups or the food pyramid for nutrition. While some of these principles may be good, I’d argue others are flat-out lies. Even if you believe those things are true, you aren’t going to get anywhere teaching mainstream advice that people are currently getting elsewhere for free.
One of my favorite examples of the crazy zone in the weight-loss world comes from a documentary I watched called Eat The Sun. In this movie they talked about how people can stop eating and just gaze at the sun. Yes, stop eating completely and just look at the sun. Kinda crazy? Well, the documentary did get me spend a few minutes gazing at the sun, but I’m not crazy enough to give up food 100 percent. And I don’t think anyone is going to make millions teaching that concept…
The sweet spot, the place where you will impact the most lives and make the most money is right in the middle. Somewhere between the mainstream advice adn the crazy zone is right where you want to set yourself up. I call this place the Prolific Zone….
One of my favorite teachers in the weight-loss niche is Dave Asprey from bulletproof.com. His origin story falls perfectly in the prolific zone. One day he was climbing Mount Kailash in Tibet and stopped at a guest house to shelter from minus-10-degree weather. He was given a creamy cup of yak butter tea that made him feel amazing. He tried to figure out why he felt so good. He soon discovered it was from the high fats in this tea, so he started adding butter and other fats to his coffee and teas. This experience eventually helped him create a national phenomenon called Bulletproof Coffee…”
If you don’t know anything about Bulletproof Coffee, it’s a very polarizing idea – some people love it, some people hate it.
But there are millions who love it and it’s been wildly successful.
So what does this have to do with your content?
The idea is this:
Answer the questions that your dream reader is having with answers that fall into the prolific zone.
This means not only do you answer their questions, but you bring your unique approach to the question.
And your unique approach comes from your personal experience and expertise.
Do your homework and develop your unique approach to each and every question and seek to give the best possible answer to the questions your readers are search for answers to.
The next thing you need to do to be able to create compelling content for your blog is what separates the pretenders from the pros.
It’s simple in concept, but is challenging in execution and it’s simply this:
Like, every single day.
Commit to writing and publishing every single day.
Think about it this way.
Say you wanted to learn how to play the piano.
Do you sit down at the keyboard immediately thinking that you’re going to start belting out these amazing tunes?
No, of course you don’t.
That would be absurd.
When you’re getting started you don’t even really know where to start on the keyboard!
Or say you wanted to become a gymnast.
The olympics – in case you missed it, no one seemed to be all that interested – just came and went.
There was a lot of drama surrounding the gymnastics team because of the intensity of some of hte stuff they do that resulted in Simone Biles getting what they called the “twisties”.
It’s something gymnasts psychologically when they lose their place in the air.
No doubt that’s scary.
But what we often don’t see is the years and years of intense practice and training Biles had to go through just to get to that point.
And it was when she went back to the foundational basics that helped her to get things back on track again.
As a gymnast, you have to learn how to do all the fundamental things in order to perform those magnificent and graceful moves that professional gymnast are able to perform.
What we see like when we watch the Olympics we see what they’ve been working on for years.
We see the product of their diet.
We see the product of their practice regimen.
We see the result of the thousands and thousands of times that they’ve fallen down and fallen off or the injuries they’ve sustained from those kinds of things.
Same thing goes for guitar. When you hear a competent guitarist, you hear the finished result that is the result of years of practice in learning scales, in learning chord changes, in learning modes and learning different picking styles and all those kinds of things.
So when you’re starting a blog the most important thing to do is to practice a lot and publish as much as you can so you can get your reps in.
This is the fastest route to being successful with your new blog.
Now that we’ve covered all that, how do you create these “prolific” blog posts?
The success or failure of your website is dependent on the content you produce.
Your readers are looking for the answers, solutions, recommendations, advice, etc. that you can deliver.
That’s why it’s vital that you create informative, helpful, strong content that will attract your dream reader organically to your new tech blog.
We talked previously about the niche that your new tech blog can cover.
Now it’s time to start thinking about the actual kinds of content you need to produce.
There are three main types of posts you should have in your arsenal:
The response post
A response post is an answer to a specific question that your readers are searching for.
This is a direct and concise answer roughly 1000 to 1500 words in length.
The staple post
These posts are 1500 – 2500 words in length that cover a topic in more depth.
These posts are what you typically see as “how to” blog posts, or list posts with collections of information.
The pillar post
A pillar blog post is a deep dive on a topic that covers every aspect in depth.
Pillar blog posts are 2500+ words in length or more.
These posts often serve as flagship content for your site – the kind of content your tech blog is known for.
They’re full of “prolific” information that will help your readers get the answers and results they’re looking to get.
They’re actionable, and detailed, full of rich details leaving no stone unturned, and they’ll serve as pillars of flagship content on your blog for years to come.
Now that we have an idea about the 3 different kinds of posts we want to have on your new tech blog here are some things you can use
So as you’re thinking about the topic for your tech blog here are a few ideas to get things moving with the kinds of content you can create.
Do product reviews
Before I buy anything these days I’m first googling the product to see what real people have to say about it so I can see whether or not I want to buy it or not.
I want to go right to the source – people know know what it is and how to put it through the paces to see how it holds up.
Doing product reviews and evaluations will give you incredible opportunities for virtually limitless content for your tech blog.
You can do text content, video content, a podcast and more, breaking everything down so your community and audience will really understand everything about the products.
Help people get over the techno-babble so common in the tech industry
One of the things that drives people really crazy is talking over their head.
What I mean is this:
People who love tech virtually always know all the specs and features and functions of a device.
So in their excitement they can start rattling off one after another and end up spitting out a bunch of techno-babble that is only appealing to fellow tech nerds like themselves (I know, I’ve been there and done that myself).
Helping beginners and normal people who aren’t as passionate or knowledgeable about tech stuff as you are understand what all those technical specifications mean will make for a fantastic resource and help build your popularity.
Share your own experience and expertise
If you work in a tech field where you’ve got skills like programming or working on high-tech equipment, that could be a fantastic opportunity for you.
I once had a client who’s site was built around his knowledge of a specific, very-niche programming language.
And it was outrageously popular with his audience!
Put your own experience and expertise to work for you by documenting your own journey on your tech blog.
Create how-tos & tutorials
From repairs, to installations, to how-to programming content, and so much more, you can create amazingly popular content by teaching others how to do things.
I know I personally spend a lot of time with how-to and tutorial content. Not only do I create a lot of it myself, but I am constantly reading these kinds of posts.
I’ve learned how to repair a Kindle Reader, replace the glass on an iPad, learned design and programming skills, and found incredibly helpful info created by tech experts.
If teaching is your thing, then creating how-to and tutorial tech content could be the right fit for you.
Interview other influencers and tech experts
Being able to get Tim Cook for your tech blog may be challenging, but there are numerous other people who are influencers and high-value experts that your audience would find incredibly valuable.
You can interview them on how they were able to break into their current career path, get in to the nitty gritty details of how things work, do experiments with them, and a whole lot more.
Some of the most popular content created these days are interview-based podcasts and videos. And you can transcribe those interviews to create text versions.
Finding interesting people to interview for your tech blog should be pretty straight forward and can be a fantastic asset for your site.
It is important to start small and grow your content creation over time.
Starting your blog by answering the burning questions your audience has is a good place to start.
Then build your way up to creating more in-depth content by adding staple and pillar posts.
As your new tech blog grows, you will cycle through each of these post types numerous times.
And just as important, as you start to gain readers, you’ll learn more about the kinds of content they’re looking for so you can tailor your content creation efforts to match up better with those things.
Promote Your Tech Blog
When it comes to promoting your new tech blog you need to find out where your target audience is hanging out online and work on becoming a valuable member of those tribes.Social media marketing is one of the best ways to promote any kind of business online today.
Here are a few ideas on how you can promote your new tech blog and start driving traffic.
Facebook Profile: Facebook is still king when it comes to getting traffic from organic search results. It’s also where many users go to share information and connect with friends.
Twitter: Twitter is great at driving traffic back to websites after someone shares something or links out to another website. But it isn’t nearly as effective at generating leads like Facebook is.
Instagram: Instagram is primarily used to share photos and video. So while it does drive some traffic back to sites, it can be challenging to get the method right, but you can definitely generate leads here.
LinkedIn: LinkedIn is mostly used for professional networking purposes. While this platform can help you reach an audience outside of your niche, it won’t necessarily bring you much direct traffic unless you have a large network already built up.
YouTube: YouTube is mainly used to watch videos. This means that it’s very easy to target specific keywords related to your industry. However, it’s not always the easiest platform to optimize because Google tends to favor higher quality content than lower quality ones.
Pinterest: Pinterest is all about sharing images. And when you create your content right, you’re going to have plenty of high quality images for your content. When you do Pinterest right it can be an outstanding source of traffic for your new tech blog.
Facebook groups: There are tons of different Facebook groups dedicated to topics ranging from programming languages to photography. These communities tend to attract both beginners and experts alike who love discussing their favorite topic.
Guest posting: When done right, guest blogging gives you access to a whole new set of audiences without having to invest too much time or effort. Plus, it helps you establish credibility within your field.
Forums & message boards: Forums and message boards are a great way to get involved with others who share your love for technology where you can provide valuable help. The key here is to give, give, and give some more. Don’t ask. Don’t spam. Contribute and people will find you and follow you.
Promote your tech blog on reddit: Reddit offers a lot of opportunities to promote what you’re doing online, but you have to do it the right way. Just like with forums and message boards, the goal is to contribute value and build yourself up as someone who’s an authority.
Email newsletter: Email newsletters are one of my favorites ways to stay in touch with readers and subscribers. They allow me to send them information they want when they want it, which makes them feel special.
How to Make Money With A Tech Blog
Bloggers get paid primarily in two ways:
Through higher involvement and more lucrative strategies:
Sponsored posts – BuzzFeed is a huge blog, who did a sponsored partnership with Spotify that was absolutely amazing, called “14 Bands That Probably Wouldn’t Exist Without Led Zeppelin”.
Selling digital and physical products – AJ and her Disney Food Blog has amazing video and blog content at her site, Disney Food Blog and sells digital guides with much success.
Offering services – Shannon Mattern filled up her business and been so successful creating content via her podcast, newsletter and blog, that she hardly even has time for done-for-you services any more.
Providing consultation and coaching services – Rick Mulready is an awesome example of someone who’s doing coaching through their blog.
And lower involvement and passive income strategies:
Placing ads on their site using ad networks – ads can be a great way to generate income like Dirt Bike Planet has done
Affiliate marketing – Spencer Mecham is one of the top affiliate marketers in the world and has earned more than 7 figures just by employing affiliate marketing in his business.
eBooks & guides – Joseph Michael built an entire online business by teaching people how to use the writing tool Scrivener and has been outrageously successful.
What are the benefits of starting a tech blog?
One of the biggest and most important benefits of starting your own tech blog is that it can really help you build your own status as an expert.
You can grow as an authority on your topic and that can lead to all kinds of cool stuff happening in your life:
- You could get invited to speak at conferences
- You could get called in to be a high-ticket consultant
- You could get the opportunity to review and evaluate new tech before it’s released to the public
- and a lot more!
Among them are opportunities to improve communication and technical skills, the potential to make powerful connections, the chance to become known as an authority in your field, and of course, blogging can be a way to make money.
Can anyone start a tech blog?
Yes, absolutely! Everyone is at different places and everyone is an expert in their own right. Everyone has their own style. That means anyone can bring their own voice to the conversation when it comes to starting a tech blog.
Here are three main reasons why you would want to start a tech blog:
1) You have something unique to say
If you’re not sure if there’s anything special that you’d like to share with others then maybe this isn’t the best place for you to start. If you’ve got something interesting to offer then go ahead and give it a shot.
2) You love technology
This might seem obvious but I’m going to throw it out here anyway because sometimes we forget about what makes us tick. We tend to think that our blogs should revolve around things that interest us or that we know well enough to write about. But if you don’t care about technology then no amount of research will change that fact. So if you do enjoy technology then you’ll probably find yourself having fun while learning along the way.
3) You want to earn some extra cash
There are lots of ways to monetize a tech blog including advertising, affiliate programs, sponsorships, etc. The key thing is to figure out which ones work best for you. There are also plenty of other options available such as selling products related to your niche, offering consulting services, becoming a freelancer, and many more.
How much does it cost to start a tech blog?
Starting your own tech blog isn’t that expensive at all.
In fact, you can get started for free right now.
However, if you want to do it as a pro, and I’d recommend taking this path, between getting your domain name registered, signing up for hosting, getting WordPress installed, buying a premium theme, and getting your logo done can be done for less than $500.
What are the challenges of creating a successful tech blog?
Finding topics you can create content about can be challenging. Doing good research is key to finding the right kinds of topics you can create great content for, but also rank.
Generating traffic for your new blog can be challenging too. It takes time to build relationships with people who may end up being interested in reading your posts. This process usually involves building trust over time through consistent quality writing and sharing helpful information.
The biggest challenge though is keeping readers engaged long term. A big part of any blogger’s success depends on how they keep their audience coming back for more.
Being patient with the process is probably the biggest challenge. Most people will give up before they see success, and that’s disappointing.
Many who are just on the verge of breaking through end up giving up.
Persistence and perseverance are the key!
Another challenge will be dealing with the spammers, hackers trolls and naysayers that are drawn to new sites as they gain more traffic. The simple way to deal with this is to not feed the trolls. Keep your site up to date and secure. And believe in yourself and what you’re doing.
What is the best way to make your tech blog stand out?
You need to have something unique that sets you apart from everyone else. If there aren’t already tons of similar blogs covering the same topic, then you’ve got an opportunity to carve out your space.
Promote your content like crazy, but don’t be spammy.
Tell everyone you know about your new blog.
Share what you’re learning about creating content and the whole process of starting your blog on social media.
Create “prolific” content like we talked about above. You want to have your own unique take on the topics you cover and do it in a way that attracts attention!
What are the best tips to get started with your tech blog?
To start a successful blog, it really only takes one thing.
Here’s my best tip on starting a tech blog.
You’ve got permission.
Now go do it.
Make it happen!
Use this guide a place to start putting all the pieces together and start creating today!
Don’t worry about being perfect.
Here’s a little secret:
Virtually no one is going to read your first posts.
And you’re probably going to suck at the beginning.
AND THAT’S OK.
Keep doing it.
Keep showing up.
Keep practicing and getting better every time you post something new.
And you’ll start winning traffic and building an online business around your tech blog before you know it!
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