Learning and the 80/20 principle

Adventures In Digital Marketing Episode 92


What is up everyone? I don’t know what time it is. It’s probably around five o’clock 4:30. I just wanted to go live because I wanted to share something with you that I learned.  One of those moments you have in the mornings when you’re reading and things all start to come together for you and your brain starts to kind of function.

I just wanted to share something with you. Yesterday, I talked about why it is that you need to get the new version secrets, right? You want to get the new version secrets because there’s so much new stuff in it.

One of the things that I mentioned in that video that I did yesterday was this idea of going over content over and over and over again. I was walking yesterday, maybe Sunday afternoon. Recently, I’m always almost always listening to a podcast when I’m walking.

I was walking and Russell started talking about it on his podcast about how one of the guys in his inner circle is always going back and rereading and going back through Expert Secrets over and over again. I thought, “Hey, that’s really cool because that’s something that I’ve been doing for the longest time myself. I’ve got the audio book version of Expert Secrets. I would listen to that while I was walking a lot. I must have been through that book now about 10 times.”

I’m actually going back now and rereading the newest version again, but it got me thinking. It got my brain going. It reminded me of something that I noticed in my own reading. When you’re studying something, you will notice that at least something should jump out at you when you go back over material.

If you think about it, it’s kind of like your science book from when you were in high school. Maybe it was your Algebra textbook or maybe it was the history dates that you had to memorize. When you remember that you had to do all that stuff, the point was that the repetition is what drilled it into your head. Maybe you couldn’t get all of those dates memorized for that first time that you went through.

Continuing to do it over and over again is what really made the difference for you and being able to retain the material. Then that got me thinking. The reason we read these books over and over and over again is because there’s always something new that we missed the time before.

That’s what Russell mentioned in his podcast. Every time I go back through and listen to the version of Expert Secrets again or whatever it is, I find something new that I didn’t really get the first time around.

It’s the one thing when you go back through it, you’re looking for that one thing that you can grab to take away from it that you didn’t get the last time around. Hopefully that’ll make sense because like I said, 20 books are long.

Experts Secrets is 300 to 400 pages long now and Traffic Secrets secrets and all these books are couple hundred pages long. You’re not going to grab every single thing out of that book. What you’re looking for is a few key things to take away from your reading, from the time that you’re studying that you can implement, that you can put into action for your business or for your life or whatever it is, but you’re only going to ever remember one of those things that is sticking out to you.

I just wanted to come into the group today and share that with my Digital Marketing Mastery people because if you’re anything like me, when you read, I know for me, I want so badly to be able to take away so many of the nuggets and stuff like that.

I realized that I don’t have to learn everything in one sitting and that’s what going back over this stuff over and over again is all about. That’s why it’s important to read the same book over and over again. It’s not a periodical. It’s not a not a magazine. It’s not a newspaper.

It’s not something that when you’re done with it, you throw it away. No, I mean, you’ve got a hardback book so that you can go back to it. Like for me, I’ll go back and add highlights and add notes and stuff like that.

In Evernote, I’ve got a list of all the books that I’ve read and then like my big takeaways from each of the chapters so that I can still have something to go back and reference when I’m going back and restudying the material.

There’s always like an 80/20 principle at work when you’re doing this stuff when you’re watching, or when you are reading these things. I just wanted to encourage you with that, that 20% of what you read is going to give you 80% of the results of what you’re trying to do for your business.

That was my big take away from this morning. I hope everybody is doing great. Give me thumbs up on the video. Make sure give me a like. Give me something let me know that you’re seeing this.

Anyway, I just wanted to share this with you guys. I hope everybody’s doing great. Thank you very much for taking the time out of your day to watch this video. We’ll talk again soon. Thanks, bye.

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