I ran into this issue recently where I was talking with a friend about their website and how they were struggling with getting any kind of meaningful traffic to their site.
I have to admit, it’s something that most of us struggle with too, including me.
I mean, think about it: when was the last time you heard a website owner talk about having too much traffic?
Yea, me either.
But this friend’s solution was an idea that they needed to redesign their site and spend the hundreds of hours that go into concept, design, development, and deployment of that new design.
They felt like it wasn’t “professional” enough. Not “sharp” enough. That it didn’t have enough “wow” factor.
We talked about how a lot of sites aren’t very “wow” and yet they still get a ton of traffic.
They were searching for a reason to do the redesign anyway and were using traffic as the excuse. But it also sounded like a lot of work when you’re not sure what the problem is if you ask me.
Are you itching to do a website redesign?
If you are (and we’ve all been there) then don’t set up false expectations that a new website design is going to solve traffic problems for your site.
Here’s the kicker:
The reason your site isn’t attracting traffic could be related to the design and construction of the site, however, calling a website designer isn’t necessarily the first call you need to make.
There are legitimate reasons your web design could be a roadblock.
It could be slow.
It could be difficult for users to find what they’re looking for.
The underlying code could be causing indexing problems for search engines.
Those are real, legitimate reasons and worth looking at, and a good designer could definitely help with those things by doing a redesign of your website.
But, instead of calling a website designer, there are few other things that you need to check first.
One of the first things that you need to do is to do a thorough check of your content and make sure you have the basics for your website in place.
It could be that your content simply isn’t very good.
I know this is one thing I’ve been working on refining myself, and something I work through with clients all the time.
I work with some amazing writers and working with them pair to their wordsmithing abilities with SEO best practices and web-based content is nothing short of amazing.
It could be that you’re virtually invisible to search engines because you’ve done no SEO meaningful work at all.
It could be that your site doesn’t have any decent links pointing back to your website. Links pointing back to your site are crucial when it comes to SEO.
It could be that your site’s user experience sucks. That means that your site could be slow to load, poorly formatted, or just otherwise not user-friendly.
It could mean that your site’s theme is poorly coded and simply upgrading to a premium theme would solve a lot of your problems.
You should be using Google Analytics on your website. It will tell you all kinds of things about your content and how your site is performing to help you address your SEO and content issues.
This post on Jeff Bullas’ blog points out a bunch of things to look at if your site isn’t getting the traffic you think it should be getting, so before you start to Google for website designers in your area, check all these things first and make sure you’ve done your due diligence here.
The next step that you need to take is to get the Ultimate WordPress Start-Up Guide here.
I built this guide so that you would have all the things you need to start a new website project with WordPress right at your fingertips.
This guide will allow lead you down a path that covers it all in an easy-to-understand way so that your new website is a success from day one.
Make sure you don’t miss any of the crucial steps in getting your new website project online by following the steps in this guide.