Mar

My New Funnel – What’s Working – What’s Not

Adventures in Digital Marketing Episode 56

One of the biggest challenges all online entrepreneurs face is finding things that work among all the things that don’t work. The problem is, in most instances, we don’t know what we don’t know so we have to keep working on things, rearranging, reformulating and reworking so we can figure out what’s going to work. It costs us time, effort, and money to do these things. And this is exactly what I’ve been working on lately. I’ve completely revamped one of my funnels from top to bottom and it’s had some really nice secondary implications for my online work and that’s what I’m talking about in this episode.

My New Funnel – What’s Working – What’s Not

Hey everybody, welcome back to Adventures in Digital Marketing. I’m Rob Orr. I’m the host of this podcast and wanted to just update you. I have been head down over the last couple weeks just trying to get dialed in.

I’ve been trying to get a new funnel up and running. I’ve done some things with my WordPress course. I figured that I needed to talk to you guys about that and let you guys know what’s going on. Let me tell you a little bit of a back story about why I’ve decided to do this.

If you will remember back, I’ve talked a lot about the One Funnel Away Challenge that I took over a year and a half ago for the first time. I was one of the first ones that was in it. I actually did it the first time they ever rolled it out. Anyway, one of the big challenges in that challenge was to publish every day.

That’s what I’ve been working on. That was part of the inspiration for this podcast. It was something that I needed to hear because it really gave me the kick in the rear end to start publishing content again and start working on growing my audience and building a community around the things that I want to talk about, things that I want to work on.

Doing Product Research

So what I did while I was doing my product research during that time was to see what other people are doing. I found a couple other people that were doing similar kinds of challenges that were not related to funnels or ClickFunnels or any of that stuff. I found somebody who had built a course that they were actually giving away for free.

So when I started working on my funnel for my course I’m like, “Well, I don’t want to give mine away for free, but I’m going to keep that in my back pocket because I may need to come back to this because this person had been really successful with what they had done.”

Anyway, back to the One Funnel Away Challenge. So one of the challenges that I believe it’s in week two, is to start and publish every day. You’re trying to build your attractive character so building a charismatic leader that Russell Brunson talks about at Expert Secrets. One of the ways that you do that is by publishing every day and just being a prolific publisher.

Meaning that you are out there and you’re just by sheer volume and shipping that you are going to be in the top of awareness for the people that are in your community, or the people that are in your target audience, or the people that you’re trying to reach, your ideal customers.

Started doing videos on YouTube

One of the things that I have started doing is, if you listen to this podcast and you know anything about what I’ve been working on over the last several months is that I’ve started working on doing videos on YouTube tutorials, and how to use and those kinds of things.

I’ve really enjoyed that. That has been a lot of fun for me. So what I did is I went back and I’m like, these people that have these big series on YouTube are getting tones of views. There’s a guy on YouTube that I really admire. He’s done amazing things with his videos. He’s got almost 80,000 subscribers to his channel.

He’s doing the same kind of content that I am. He’s a web developer like I am. I’m like, “Man, if this guy can do it, talking about these things then I can certainly do it.” I was really inspired. So what I decided to do after having my funnel in place for a while with the WordPress workshop stuff, I was like, “I’m just going to pull out all the videos from that. I’m just going to give them away.”

That went back to that inspiration that I had seen from that other person who had built a course and had decided to give away all their stuff.  So I’m like, “I’ve got all these videos that I’ve done for my WordPress course, why don’t I just give them away?”

Wouldn’t it be great if you had that kind of resource, it’s freely available to you on YouTube when you’re getting started. I’m like, “That would be freaking awesome.” I wish that I would have had something like that when I was getting started. That’s what I decided to do.

Giving Away my Funnel for Free

I’m like, “Okay, I’m going to build a new funnel. I’m going to flip this whole thing around. I’m going to take the videos that I’ve been charging for and I’m just going to give them away.” I’m going to build a completely different funnel. I’m going to give away all 23 of the videos and then just rebuild this thing from the ground up.

That way I get to be working on publishing. It will lighten the load at least for a little while, while I continue to work on building up some inventory for other videos that I want to work on. That’s what I did. I told you guys a couple weeks ago that I was going to be rolling them out and I was going to do it on Monday, Wednesday, and Friday.

I got to say, guys, I’ve really been encouraged by the reception that I’ve got. I’ve got lots of views on. I mean, I’m not breaking any records by any stretch of the imagination, but the views on my videos are increasing which is what you want to see, comments are increasing and just the general engagement around the videos has been really encouraging.

I’ve been posting him into my Facebook group, the Digital Marketing Mastery group and posting them to my profile and Twitter and all the other places where I am participating in social media. It’s been really encouraging.

I’m going to keep on keeping on with that. The funnel has been completely reformulated and flipped around. The videos are now the free part of it. There are some upgrades that you can get that are something that’s going to definitely add value to that.

I’m super excited and encouraged by that. So, I’ve been rolling these videos out. There’ll be another one that will come out this morning. It should. Actually it’s six o’clock here in Tallahassee. That video should be publishing any minute now.

Then I’ve got videos in the queue for the next month where the series will continue to roll out. I’ve been super encouraged about this. I wasn’t really sure. I was kind of on the fence for a while how I was going to do this. But just working through the logistics and the thinking that needed to be done to figure what I wanted to do was really helpful. I think this funnel is going to be really awesome.

I’m excited and encouraged and I will keep you guys posted on it. If you want to see the videos, if you are listening to this podcast, and you’re looking to build and launch with WordPress, then you can go to roborr.tv. You will see all of the videos there on my YouTube channel. You can go to my blog.

You will see them there. I also put the transcripts there with the videos on my blog and then their crosslink so that you can follow the whole series there. Once I get done with the series, I’ve got something that’s kind of cool that I’ll show you. We’ll worry about that later.

Anyway, that’s what I’ve got for today for you guys. I just wanted to update you on what I’ve been working on in the initial success that I’ve had with it. It’s been really encouraging so far to see how well these videos are doing. I look forward to seeing them continue to increase. I would love, if you are interested to go to my YouTube channel, and subscribe.

Watch the videos. Give me thumbs up and let me know what you want to see. I would love to hear that too. If you’re struggling with something and you’re not sure what to do next, I would really love to see and hear what you guys are wanting to get help on.

Anyway, that’s all I’ve got for today, guys. I hope that you guys are doing great. Make sure that you subscribe to the podcast. We’re in all the places that you can get podcasts. So make sure you subscribe there too. Until next time, you guys take care. We’ll talk to you later. Bye.

 

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