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One Funnel Away Challenge Review (2021): Is It Worth It?

Learn how to launch your first online business using sales funnels

So, you’ve been hearing about The One Funnel Away Challenge and you want to see if it’s for you?

As someone who’s completed the One Funnel Away Challenge, I’ve got you covered. In this in-depth One Funnel Away Challenge review I’m going to cover everything you need to know about The One Funnel Away Challenge and its updated version that was just released in January, 2021!

So, what is The One Funnel Away Challenge? The One Funnel Away Challenge is an amazing online training system that will teach you everything you need to know about starting your own online business in 30 days. It does this using training videos from the best teachers, worksheets, homework assignments, an amazing community and more.

Without a doubt the One Funnel Away Challenge is a fantastic opportunity to get started with your online business, but it’s also so much more than that.

The One Funnel Away Challenge will not only help you build your first – or next – sales funnel, it will teach you everything you need to explode out of the blocks toward success with your online business as a whole by teaching you all you need to know about online sales funnels so you can get started fast.

Sounds intriguing, right?

I thought so too, so let’s jump in!

By the way – make sure you read to the end. I’ve got something for you that will make this a no-brainer if you decide you want to take the One Funnel Away Challenge yourself.

This post is pretty long and detailed, so for people who like to jump and skip around, I’ve created a table of contents below.

Table of Contents

What Is The One Funnel Away Challenge?

So, what is the One Funnel Away Challenge?

The man behind the One Funnel Away Challenge is Russell Brunson.

If you don’t already know who he is, let me give a brief intro on his background.

He’s a dedicated and obsessed digital marketer who’s bootstrapped his businesses from scratch and lead them to over $100 million in revenue, and he’s done this all without taking on venture capital or any shortcuts.

That’s really just the tip of the iceberg when it comes to his accomplishments, but I wanted you to know that the guy who’s teaching knows what he’s talking about.

Here’s what happened:

He’d been studying why some members of his ClickFunnels platform were being successful, and why many were not.

So he figured out why they were struggling to have success and decided that he would put together a training series on how to fix that.

And I’m so glad he did.

I first learned about the One Funnel Away Challenge  in an email I received from Russell Brunson back in 2018.

I wasn’t sure at first. I tend to have a chip on my shoulder when it comes to people making claims.

By default, it’s really hard for me to believe them.

So I didn’t sign up at first.

But then I saw his question: “What would you do if you suddenly lost everything, and had 30 days to save yourself?”

What would you do if you suddenly lost everything?

I’m a sucker for stuff like that and I was hooked.

He presented that question to several of his most successful customers to figure out what they’d do.

And the results of that discussion were life-changing.

Seriously – having the behind the scenes look into what the most successful marketers and online business owners would do if they lost everything including their “guru” status, their social media following, their partners, and everything, was a game changer.

(BTW – you can get that same guide for free here – https://rbrr.co/30days)

The playing field was now level, and THAT was something that I could relate to.

Then he offered the chance to get into his new training where he was going to hold you by the hand and walk you through step-by-step through the process of creating your own sales funnel over the course of 30 days and I couldn’t pass it up.

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The One Funnel Away Challenge explained

One Funnel Away Challenge 2.0

The One Funnel Away Challenge is a 30 day challenge where you get step-by-step coaching to help you launch your sales funnel COMPLETELY from scratch even if you don’t have any idea what you’re going to sell.

And it’s an AMAZING introduction to the entire concept of sales funnels! Great teaching, and great direction.

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The One Funnel Away Challenge – My Honest Review

You’re searching for an honest review of the One Funnel Away Challenge so that’s what I’m going to give you.

You don’t want fluff.

You don’t want exaggeration, or hyperbole.

If you know me at all then you know that I’m not one who’s prone to exaggeration. I have a strong conviction that words have meaning so I always do my best to choose them carefully when I say something or make any kind of claim.

So when I say that the new version of OFA is easily worth 10x what you pay for it, I’m not kidding.

The point of all this is I want to tell you about my experience. I want to cover the reasons why I think it’s worth your time – especially if you’ve ever thought about starting an online business of any kind.

I’m writing this review because I think there is a lot to be learned from the One Funnel Away Challenge, especially for people who are new to online business and businesses who don’t traditionally do business online, and it’s a fantastic exercise for going deep and doing it fast. But it’s also not for everyone.

Here’s my take as one who’s been through the One Funnel Away Challenge.

You ready?

Let’s jump in.

You’ve heard of Tough Mudder, right?

one funnel away challenge

It’s a completely insane race that’s specifically designed to test your ability to endure some crazy stuff like a plunge into an ice and water-filled pit, electric shocks, climbing greased skate ramps, in addition to other obstacles not the least of which is a distance run.

Sounds like fun, right?

Maybe, maybe not, depending on your idea of fun.

But the point of the challenge is to test yourself, build camaraderie with your teammates, and endure some crazy stuff.

At the end of a Tough Mudder race, no doubt that the feeling of accomplishment is off the charts.

You presented yourself with some crazy challenges, fought through crazy obstacles, and came out on the other side better for the experience.

The One Funnel Away Challenge isn’t anything like that, but it will test you and challenge you (hence “challenge” being in the name) but just without the crazy, wild and painful stuff, like Tough Mudder.

It’s a complete immersion into the world of online sales funnels, that moves fast but feels like time is hardly passing at all.

It’s super deep in instruction and guidance and it will give you everything you need to get start your own funnel.

The One Funnel Away Challenge is exactly what it sounds like – a challenge to create a complete online sales funnel in 30 days from scratch.

And so much more!

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What’s New In The One Funnel Away Challenge for 2021?

What's new in the OFA for 2021?This article is a work in progress, and as of this writing the One Funnel Away Challenge version 2.0 is just getting started,  but I can tell you that it’s already so much better than it was before.

Not that there was anything bad about the first version, it’s just super clear that they’ve listened to their users and found out the places where people are struggling and put solutions in place to address that.

The first thing that hit me right off the bat was Russell’s new Flagship Results framework. This session alone is worth the price of admission. If you’ve ever struggled trying to figure out how to construct an offer, then you will definitely want to see this – it was eye-opening, and incredibly informative.

Then Rachel Miller – One Funnel Challenge Away alumna extraordinaire – taught an amazing session on traffic that was profoundly good.

She did a fantastic job of pointing out the “behind the scenes” stuff on how to do organic marketing the right way, and it was fantastic.

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One Funnel Away Challenge Workbook PDF

In the old version of the One Funnel Away Challenge each day came with its own PDF workbook.

You’d download the PDF for your OFA homework and so you could have a reference point to review (and you should review your notes and the one funnel away challenge workbook pdf pages to get the most out of it).

In the new version, the workbook PDFs have been replaced by “One Pagers”. This is a new platform that ClickFunnels co-founder Dylan Jones has created and it’s a great way to manage your notes and homework for the Challenge.

One of the things I do for those who sign up under my link is that I provide a One Funnel Away Challenge workbook pdf containing my notes from the original version of the One Funnel Away Challenge.

This bonus add-on that I include for the new version 2.0 of the One Funnel Away Challenge workbook pdf has all my notes and insights from the previous challenges I’ve participated in and I’m currently updating it to include all the notes from my experience going through One Funnel Away Challenge 2.0 that’s brand new as of January 11, 2021.

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Do I have to use ClickFunnels for the One funnel Away Challenge?

Here’s the deal:

I get the question “do I have to have to use ClickFunnels for the One Funnel Away Challenge” a lot and one just like it: “Do you recommend using ClickFunnels for the One Funnel Away Challenge”? So, it’s time to knock them both out here at the same time.

What is ClickFunnels, exactly?First – everything in the One Funnel Away Challenge can be done without needing to sign up for a ClickFunnels account.

However…

I DO recommend using ClickFunnels for the Challenge and here’s why.

ClickFunnels is specifically designed to do the tasks that we’re covering in the One Funnel Away Challenge, so it fits together perfectly keeping you focused on learning what you need to learn.

But that’s why I also recommend waiting to sign up for your ClickFunnels account until later in the Challenge.

ClickFunnels has a free 14 day trial and if you do your homework right, you’ll have everything ready to go when it’s time for you to start building out your funnel and you can maximize your free trial to decide whether or not you want to stick with it or not.

You can always cancel later if you want to switch back to WordPress or any of the other ClickFunnels alternatives afterward.

Before you do that though, read my article on “What is ClickFunnels” here. ClickFunnels is the industry leader here for good reason. It’s not perfect but it’s the best.

Technically you can do any of this stuff with anything – you don’t HAVE to use ClickFunnels, it just makes everything a lot easier and faster, and getting slowed down during the Challenge is not what you want to do.

I use both ClickFunnels and CartFlows for my funnels – just have to find the tool that fits best for you!

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One Funnel Away Challenge Results

One thing I always ask when I’m interested in someone’s course or program is “what are the results you’ve been able to get for your clients”?

Nothing is more important, in my opinion.

And numerous people are getting results from the Challenge.

So if you’re looking for the results people get after doing the One Funnel Away Challenge here you go:

People like:

  • Doug Boughton – who used the One Funnel Away Challenge to pay off all his student debt, quit his job and start a life as an online entrepreneur
  • Alex Elliot – who leveraged her experience in the One Funnel Away Challenge to explode onto the scene as one of digital marketing’s most successful and high-profile influencers
  • Alan Dean – who has capitalized on his OFA experience and launched a wildly successful online business and built a huge and thriving community

And those are just a couple examples.

There are numerous other people like Samantha Gooden, Jamie Atkinson, Tony Torres, Kevin and Devan Weis and so many others.

OFA Results

Here are a couple highlights of things that I achieved as a result of doing the One Funnel Away Challenge:

  • I quickly grew a brand new email list to over 1500 subscribers
  • I developed my first book and created a book funnel and an DIY web design program resulting in thousands in sales
  • I’ve sold more than $10,000 using the tactics & strategies in OFA
  • I grew my sphere of influence from a couple hundred people to thousands
  • I’ve been interviewed several times on several different podcasts, webshows & virtual summits as a result of my work
  • I’ve launched a YouTube channel, and a podcast that are still growing all the time

One important thing to note: the results I’m talking about here, at least for me, are as a result of the principles and concepts I learned from the One Funnel Away Challenge.

That doesn’t mean that the very first funnel I did as a result of my participation in the One Funnel Away Challenge got all those results (but some of them are directly a result of that first funnel). It was the things I learned from the Challenge and then applied to my own business and then revised and improved my funnel-building abilities that got me those results.

I don’t want you to think that the One Funnel Away Challenge is a magic bullet and it’s going to magically take care of all your problems.

That’s not the case.

In fact, your first funnel is mostly likely going to flop, but that’s ok. It happens to everyone – and even happened to Russell himself.

The point is to learn the strategy and tactics and practice them so that you can use them for yourself, and then improve on them over time.

I promise you that the One Funnel Away Challenge will teach you everything you need to know so you can apply it to your own situation.. That way you can then start to improvise, adapt, and overcome the challenges you face as your funnel-building skills grow.

There is literally nothing stopping you from being the next person to see incredible success as a result of participating in the One Funnel Away Challenge.

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The One Funnel Away Challenge is a lot of work

Here’s the bottom line:

If you put in the time and effort and you go all-in, this will be the most valuable training you ever complete.

But you have to be committed to doing the work.

That means answering the questions on the one-pagers and getting involved with an accountability partner or study group.

It means wrestling with new concepts until you’ve got it right.

Jimbo Fisher, former head football coach of my alma mater, Florida State, had a saying that I always thought was amazing.

He said “we don’t practice until we get it right. We practice until we can’t get it wrong.”

“Amateurs practice till they get it right; professionals practice till they can’t get it wrong.”

You’re going to get the material you need, it’s up to you on what you do with it.

Be prepared to dig into the tech side of things too. There’s going to be some work you need to do to actually build and design your funnel, but ClickFunnels makes that a lot easier, and I’ve got a bonuses below for you if you sign up using my link where you can get access to a couple custom designed funnels I built and designed specifically for The One Funnel Away Challenge.

Then there is copywriting. Creating the copy for your funnel pages was the hardest thing for me. I’m not a copywriter and getting the messaging right is such a crucial part of being successful with your funnel, so this was a big challenge for me.

But there’s a tool for that too and it helps a lot. It’s called Funnel Scripts and it’s a tool I’ve been using since my first time through the Challenge.

You have to take the time to do the work so I recommend that you carve out some additional time in your day. If you need to, stay up late, or get up early or both.

One of the tricks to moving faster through some of the work is to “find the ‘who’ not the ‘how’”.

What that means is that you find someone who can pay to do the task for you, like setting up your ClickFunnels account.

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The One Funnel Away Challenge is for 30 days

I think one of the best features of the One Funnel Away Challenge is the 30-day timeframe.

It forces you to dig deep. It puts you into a position where you have to deliver.

Make sure that when you get started you’re committed to completing it.

The One Funnel Away Challenge can feel like trying to drink from a firehose.

And that’s ok.

Do NOT let that discourage or distract you from your goal!

Yes – it’s a complete immersion into digital marketing and it’s specifically designed for you to be able to build and launch your first funnel – even when you’ve never done it before!

“Repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.”

― Zig Ziglar

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Is the One Funnel Away Challenge worth it?

So,the next logical question is, “is the one funnel away challenge worth it?”

Without a doubt it’s worth it.

It was worth it before in its previous version, and it’s even better now.

Not only do you get access to the best training you could possibly get for starting or building an online business, you have ongoing access to the training videos, you have access to the one-pagers, and you have access to the private Facebook group community that’s filled with people who are there learning the same things you’re learning, and everyone is helping each other along the way.

If you’re willing, I’ll make a deal with you:

If you decide that you’re ready to jump into the next One Funnel Away Challenge, and you do it through my link below, and if for whatever reason, by the end of the Challenge you feel like it wasn’t worth your money, I will personally refund your $100 out of my own pocket.

The only catch is that you have to sign up through my link and show up and do the work, but that’s it. (You will be part of a private Facebook study group I’m leading to help you apply what you’re learning) I want you to take enough time to actually see what I’m talking about and see how valuable this training is.

And I’m betting if you do, it will blow your mind and open up a world of possibilities you never dreamed of.

If you do The One Funnel Away Challenge and you decide it wasn’t worth it, just send me an email, and as long as you signed up through my link, I will personally give you your money back.

By the way, if you’d like to know more about the previous version of the One Funnel Away Challenge you can check out these podcast episodes I did, one for each week:

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What’s the Next One Funnel Away Challenge date?

The new and improved One Funnel Away Challenge kicked off January 11, 2021. What’s even better is that Russell Brunson has committed to delivering the training live for this first session, which means for those of us that are part of it we get to hear the raw and unedited version with all his rants, and extended conversations.

There’s good news and there’s bad news.

The bad news is that he’s only doing it live this one time, so if you’re not part of this class you’re out of luck.

The good news is that the One Funnel Away Challenge runs every 2 weeks, so there will be a new session starting up on January 25 with all this new and incredible material and then another session will be starting every two weeks from there on out.

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Related Questions About The One Funnel Away Challenge FAQ

You may still be having some questions about the One Funnel Away Challenge. I’ve put together a few frequently asked questions about the Challenge along with some related questions so we cover all the bases here.

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Who is the One Funnel Away Challenge for?

Not sure if the One Funnel Away Challenge is a good fit for you?

I get it. I wasn’t sure myself the first time I saw Russell’s email come through promoting the Challenge.

I’d been struggling with one of the biggest questions that just about everyone has when it comes to starting an online sales funnel: Can this work for my business?

I see that question every week in the places where I hang out online now.

Because what happens is people get excited about the results they see other people having with their funnels, but then run into a wall when they realize that that person who inspired them was in a completely different business than they are.

Here’s the bottom line:

Beginners and online business veterans can both be wildly successful by doing the One Funnel Away Challenge.

I appreciate that the one who is leading the OFA Challenge – Russell Brunson – is a teacher at heart. Because he doesn’t make any assumptions about where you’re at or your skill level.

You can be an experienced online marketer and come away from the OFA Challenge with some gems. If not, you’re not really paying attention.

I’ve been around this marketing game for a while now. I’ve had some successes and some failures.

I’m happy to admit that I don’t know everything. In fact, the more I learn, the more I shake my head at some of the bone-headed mistakes and assumptions I’ve made over the years.

I’m not a total newbie to the online marketing world, but I’ve learned a ton about stuff that was totally foreign to me in this Challenge.

Beginners can benefit from the OFA Challenge too.

In fact, it may even be better to be a newbie when it comes to digital marketing in regards to the One Funnel Away Challenge.

That way you don’t bring in all your baggage and bad habits, like I did.

Sometimes you have to unlearn old stuff before you can really learn the new stuff.

But I think that the Challenge is the perfect place for new online entrepreneurs, creators, bloggers, coaches, etc. to learn how to build income through an online business.

Brunson starts at the beginning with the basics and walks you through every step of the way in each successive step of the funnel-building process without missing a step, so you can be assured that if you do the work, by the end of the OFA Challenge, you’ll have a completed funnel ready to start making money.

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Who is the One Funnel Away Challenge NOT for?

If you’re someone who likes to tinker and dabble, then this probably isn’t the Challenge for you.

Personally, I’ve been through the OFA Challenge multiple times now, and each time, there are people who start showing up in the Facebook group and talking about how far behind they are, worrying about catching up.

You don’t want to be that person.

It’s really not that hard when you’re committed to seeing it through.

You have to be dedicated to doing the work to see results.

Because, that’s what you’re after, right? Results?

I know that’s what I’m after.

If you’re ready to get the training that you need that can realistically move the needle for you when it comes to doing business online and you’re ready to change the way you think, then the OFA Challenge is for you.

A new session of the One Funnel Away Challenge starts every two weeks, so you’re never too far away from joining the next session.

I encourage all my web design & development clients and customers to do it too.

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What Are The One Funnel Away Challenge bonuses?

Here are the bonuses that you get from Russell for the One Funnel Away Challenge:

  1. Bonus #1 The “30 Days” 550 Page Digital EBook
  2. Bonus #2 20 “One Pager” Digital Workbooks For The “One Funnel Away” Challenge!
  3. Bonus #3 An MP3 player loaded with the audio version of the original One Funnel Away Challenge

I’ve been through the Challenge a few times now myself so I’m providing some additional bonuses for those who sign up under my link:

  1. All my notes from my own experiences going through the Challenge myself
  2. I’ll also be giving you custom-designed shared funnels designed specifically for use with the OFA Challenge only available through me
  3. A private Facebook accountability & study group where we have weekly recaps and an active community of people who are going through the Challenge with you to cut down all the noise that’s in the main group for when you need specific help.
  4. Plus there’s my own money-back guarantee if you feel like it wasn’t worth it

There’s literally zero risk to you and nothing but upside and potential! What will your life look like once your funnel actually took off and you started earning that additional income online?

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Are There Any One Funnel Away Share Funnels?

For those who sign up under my link I’ll be giving you several custom-designed shared funnels designed specifically for use with the OFA Challenge only available through me and those who go through the OFA training with me. In addition there is a special funnel template created by the ClickFunnels team that will help you along the way.

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When is the next One Funnel Away Challenge?

If you missed the last session for The One Funnel Away Challenge, do not despair!

I originally got started with the original challenge which ran in October 2018 – I was a charter member! But it’s grown a lot since then and gotten much  better. For a while there they were running once a month.

The One Funnel Away Challenge opens up every two weeks so you’ll be able to hop into the next session.

To find the next starting date make sure to click the link here.

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Will you be able to access the Facebook group after 30 days?

One of the best parts of the One Funnel Away Challenge is the community. I’ve made some great friends through participating in the Challenge and those relationships endure!

Even now I’m still talking with the people I went through the Challenge with regularly and we’re still encouraging each other and inspiring each other.

The truth is though, the Group will be shut down at the end of the Challenge. You’ll still be able to access the archived version, but posting is no longer possible – it’s read-only.

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The One Funnel Away Challenge Price – How Much Does It Cost?

Rarely is there an instance of something that’s relatively inexpensive AND valuable at the same time.

But the One Funnel Away Challenge is one of those instances.

The One Funnel Away Challenge is only $100 and I promise you that it’s the best $100 you could ever invest in your online business.

There’s a version that you can get that will deliver for you all the materials for the course in book/physical form that you can get for an additional $19.95. Even if you’re outside the U.S. you can still get the physical tools for $29.95, so it’s still a good deal.

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Next Steps

There is literally nothing stopping you from becoming the next One Funnel Away Challenge success story – it’s time to jump in and commit to it!

All you need to do to get started is click the link below:

Start your One Funnel Away Challenge 2.0 now

Pick which version of the Challenge you want (digital only, or digital plus the physical assets), and get started!

Send me your receipt and your email address, and I’ll send you the bonuses I discussed previously.

It’s that simple.

So what are you waiting for?


Disclaimer: This blog is reader-supported so many of the links you’ll find here are affiliate links and proudly so.

I recommend them because they’ve helped me do what I do and I have great confidence that you will get value out of them as well – hence the recommendation and affiliate links.

It’s my belief that if a product or service can help me in my business then it can help you in yours too. I’m either currently using, or have used these products and services I recommend – I will never support or feature something that I don’t believe in completely!

So by following any of these links and making a purchase, I’ll receive a commission. I always recommend you do your own independent research first before you purchase anything.

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