Adventures In Digital Marketing

Being A Source of Light & Hope – How To Serve Your Audience During A Crisis

Instead of getting all wrapped up in all that's scary and wrong in the world right now - and there is plenty of that to go around - I think it's vital that we all focus on what we can do to be part of the solution instead being part of the problem. There are people fighting over bottled water and toilet paper (seriously - that's a thing) because they're scared. As creators, we have to focus on how we can speak in to the world of our audience and provide help and solutions instead of fear and panic. That's what we're talking about in this episode.