Sep

Hello world! How I got started in digital marketing and where we’re going

Adventures In Digital Marketing Episode 1

I went to a sales conference a few years back and the speaker was talking about communication and he used this example.

The story goes like this:

When he was a toddler his mom had a REALLY hard time getting him to eat. Even when he was hungry, or so he said.

But his mom, being the wise woman she was, figured out that if she put his meal on his favorite Winnie The Pooh plate, he’d eat it all, and quickly.

She also figured out that it didn’t really matter all that much what she put on that plate; when she used that plate he’d eat it – healthy vegetables and all.

The point was this:

When you’re trying get someone to take action you have to get in to their world, and serve them what they want in the way they want it. You have to present it to them on their version of their “Winnie the Poo” plate.

And great salespeople are really good at figuring that out.

Because at the end of the day a great salesperson is a great listener, and observer. They’re great at serving the needs of their customers, and they’re really great communicators.

  • Some people are readers.
  • Some people are visual learners.
  • Some people have to touch it and hold it in their hands.
  • And other people are audible learners.

And if you’re an audible learner then this email is for you (but if you’re not I’ve still got something for you – keep reading!).

I finally started my podcast this last week and I’ve got a few episodes already posted and ready to go!

My goal for this podcast is to document the marketing tests and experiments I’m running in my business and talking about everything I learn.

I’m covering what works and what doesn’t and documenting everything along the way.

I invite you to follow my journey as I document what I’m learning – the good, the bad, and everything in between along the way. So hop on board with me and follow along on this journey to digital marketing mastery!

My plan is to document my digital marketing test and experiments and doing it all from scratch.

I’ll be documenting and talking to you about what’s working and what’s not working along with the tools and tips I use, the resources I find, and how you can use it to build your own business.

This first episode is all about how I got started with digital marketing and why I did it. My plan is to document my digital marketing test and experiments and tell you all about what’s working and what’s not working along with the tools and tips I use.

My goal is to provide you with as much help and meaningful content as possible and do it in a way that best suits your own style.

Reader? I don’t want to make any assumptions about how you most like to consume stuff so you’ll also find at that link a transcript of the podcast if you’re a reader.

Visual learner? I also will have video content coming soon from my YouTube channel. I’m planning to start recording this weekend, and I’ll keep you posted on what I do there too.

So I invite you to check it out and let me know what you think!

Transcript

Welcome, everybody. My name is Rob Orr, and I’m a web developer and web designer and I’ve been studying online marketing for a long time.

I hope that you will take this journey with me because the whole idea of what I’m trying to do here is to document everything that I try and everything that I work on to see what works and what doesn’t. That’s the whole idea.

I got started in digital marketing a long time ago, I wish I had early successes like Russell Brunson did as you learn when you read his books and stuff like that, his potato gun story where he was able to break through and do some great things— was intriguing to say the least. But I can’t say that I had the same luck when I got started.

For me, I always had a chip on my shoulder going back to when I was a kid because I always viewed things through this skeptical lens, when it came to advertisements or making money, things like that. It was always like, “Yeah, right that’s a bunch of crap.” There’s no way that that is going to live up to whatever— it didn’t matter whether it was a deodorant commercial, or if it was something else.

I always looked at it and I was just so skeptical. So whenever I would see these things about people making claims— when I first started learning about online marketing that was the same reaction that I had.

I remember way back because I’ve been doing this for the better part of the last 14 years now. The reason I know that, that timeline, so specifically, is because it was around the time that my daughter was born, that I first really got serious about looking into this stuff.

She turned 14 last April because for me, the whole idea was, I wanted to figure out a way to add to my income and build some income for my family. I had a young daughter, and I was absolutely terrified of the prospects but also excited because being a dad for the first time was an amazing experience, but I was also floored by the responsibility that comes along with that.

Any parents out there I’m sure can relate to the gravity that you feel when you realize that you’ve got to take care of another life. It was intense. I decided that I was going to start trying to figure out ways to make some money online because I had been dabbling with learning web design and development for a while. I’ve been into coding, technology and stuff like that, since I was a little kid.

I remember back in the old days, that they used to put computer programs and magazines, and this is going way back. You could go and just literally go line by line when I was young. I’m talking like, eight or nine years old and just go through these magazines and copy the code out of the magazine into your computer and build different things and stuff like that.

So when I was really young, I was really into that. But I kind of lost my interest in that after a little while, but I came back to it when I was in my 20s. The whole internet thing was starting to explode and I was had always had this eye for design, and love designing and building things, computers and technology.

That was a very easy bridge for me to put all those interests together into one. I started learning web design and development on my own. Then I kind of got this notion, “Hey, I’m a new dad.” So why don’t I see what I can do online as far as making some money goes.

So I started digging around and found some different things, but for me, the biggest challenge for me was that I always had a chip on my shoulder, when it came to marketing stuff, or any kind of advertising stuff. I mean, even still, to this day, it’s hard for me. I am a Netflix junkie, Amazon Prime all that stuff, because I can’t stand to sit through commercials even today.

The whole thing is I couldn’t believe the claims that even in regular TV commercials, whether it was a deodorant commercial, or Pepsi commercial, or Coca Cola. It didn’t matter what it was. My first reaction was always, “Yeah, right.”

I always had this really just super skeptical approach to those things and that carried over into some of a lot of stuff, I should say when I started learning online marketing because back when my daughter was first born, and I started looking into this stuff, I found some resources. I found a community of people called the “Warrior Forum” that where people were making money online.

I was so skeptical that I just couldn’t believe what was going on. I didn’t believe what the claims were. I thought everybody was full of crap. I never dug in. I never saw what the possibility was.

I remember when my stepdad bought some stuff from Don Lapre. If you Google him, you’ll find him. He used to do late-night infomercials. He’d make these claims about how you can make all this money doing a 900 number or doing classified ads or those kinds of things.

My stepdad was a great guy, but he got hooked into that stuff and spent a bunch of money on it. Ultimately, he never really went anywhere with it.

So that was kind of the other part of my experiences, not only did I kind of have this skeptical kind of jaundiced view of any kind of internet, or any kind of marketing stuff, but from what I did see, in my own personal experience, because he tried to Amway and he tried several different things, and never really was able to go very far with it.

I kind of had this really skeptical view. I remember the frustration that my mom felt with that stuff. It was just— coupled with my skepticism and just soured my view on it.

So when it came time for me to start learning about what marketing online was all about that was the kind of the frame of mind that I came into it with, which was really a big problem. So when I first started looking and seeing what these people were doing, on the Warrior Forum, the claims were incredible.

People were making money or claiming these things, and everybody was trying to sell you something, or at least so I perceived. The more that I looked at it, the more that I figured out, at the center of it, the problem was me.

These people that were actually doing well with stuff were looking at these marketing opportunities and seeing potential. They were seeing opportunities where I was seeing deception through my skeptical lens.

Later on, so instead of learning how to do it online marketing, I decided, I’m like, I’m going to be like the way they were in the gold rush that there were so few people during the actual Gold Rush, that the people that were really making the money were the ones that were selling the supplies to the miners.

The people that were selling the pickaxes and the shovels, the equipment that they needed to go and mind. Instead of digging in deep, 14 years ago, when my daughter was born into the marketing side of things, I decided that I was going to go back and start to learn how to do web development and web design and those kinds of things. That’s where I put down my stakes. I’ve been doing that now for years. My job is as the director of web design and development for Communications Company. I’ve always had this itch to learn online marketing.

So over time, what happened was I ran into Pat Flynn. Pat Flynn and the Smart Passive Income podcast was kind of a game-changer for me. I’m like, “Wow, somebody’s doing something online.” They’re being really super up front with everything they’re doing.

They’re talking about how they’re making money. They’re talking about what you need to do. His podcast alone really rekindled my interest across the board word for what was possible online, because even if half of what he said was accurate then he was doing really well for himself.  He was a young dad too.

It was encouraging to me. That was probably 10 years ago that for the first time ran back into it. I started doing different things and experimenting with niche sites and SEO and learning all those kinds of different things. They’ve had various different degrees of success.

Learned a lot of ways to do things and learned a lot of ways not to do things. That’s what my podcast is going to be all about. It’s going to be talking about digital marketing tests and experiments. I haven’t decided on a name for yet.

This is the, Hello, world. Episode one, for this podcast where I just plan on documenting what I’m doing. I’m going to talk about the things that I’m working on. I’m going to talk about the things that I’m building.

I’m going to talk about the people that I’m meeting and the people that I’m learning from so that I can help others learn from my mistakes. Hopefully, we’ll all find success together.

One of the biggest barriers I think to doing anything with any kind of online marketing is when you look at those that are really successful. You look at people like Russell Brunson, or Pat Flynn, or Amy Porterfield, or any of these other people out there that are doing really incredible things.

The thing for me is, they’ve gone so far, and they become so successful at it that it’s hard to relate them. It’s hard for me where I’m at as a web developer that hasn’t had that kind of raving success that they have, and go, “Wow, I can see myself in their shoes.”

What is really helpful to me is seeing somebody that maybe is just one or two steps further down the road from me. Those are the guys that I’ve been learning from the most recently. We’ll talk about that in later episodes.

That’s the whole idea here for this podcast. I’m a guy who may just be one or two steps a little bit further down the road than where you are and where you’re starting. These are going to be digital marketing tests and experiments.

So that you can see, somebody who may be just a little bit further down the road and you can learn something. You’ll be able to find everything that I’m talking about and doing over at my blog at https://roborr.net/. I’m going to be documenting everything there.

This podcast will be there. My blog will be there. You’ll see some of my web design and development work there, everything.

That’s kind of my central hub for all that I do. One of the things that I’ve been doing a lot with lately is online sales funnels. We’ll talk about funnels definitely a lot. Because that’s where most of my experiments right now are being run is in this sales funnel concept.

I hope that that sounds interesting to you. This is the first episode and I’m just riffing, talking about where we’re going to go, what we’ll do, I’ll tell you more about myself. I’ll tell you more about my successes in the past, my failures and what you can hopefully glean from this to put into action in your own business so that you can start to put together the life that you want to put together.

Because for me, it was all about trying to put together a source of income so I could provide for my family, so I could pay off my debt. So I could bring security and peace into my world. I hope that you will come along with me on this journey.

We’ll all learn some cool stuff together. Until next time, once again, my name is Rob Orr, and this has been Episode One of my podcast. Thanks!

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