This question from Don is about mobile responsive tools for WordPress and what the options are for finding a solution to quickly creating a mobile responsive version of a website, while being able to maintain ad placement to keep the money flowing on the mobile site.
Mobile ads are an interesting issue. I’ve seen a lot of trimming down from desktop sites vs. mobile sites for some of the bigger sites out there.
The targeting usually gets much more specific on mobile devices, and that’s done by building more complex solutions.
There are a lot of ads on your site, so choosing how you do that will need to be a careful process, and it may not be a simple one.
There are a couple ways I’d look at doing that and seeing what would work best.
The first thing I’d do, if budget and getting it done quickly is the primary concern, is to look and see what I can add quickly and relatively easily to get the effect I want to get.
The first solution I’d look to would be WPTouch Pro.
WPTouch Pro is a great plugin I’ve used for my client’s sites in the past. This plugin quickly makes your site mobile-ready and provides you with a variety of settings and configuration options. There is a free version available, but you may want to check to see if it’s going to provide all the functionality you need to do what you want to do with your site.
I’ve used the Pro version for several client projects and it works really well.
Studiopress Mobile Ready Themes
If WPTouch Pro didn’t quite get me where I want to go I’d look at potentially switching to a different theme framework. Lots of new Studiopress themes are mobile-ready/responsive out of the box which can make life easier. Studiopress themes are among the best out there for getting a professional site up quickly, with great code, and the newer child themes are already responsive, so you can’t really go wrong here.
You’d need to choose one that provided for the kind of functionality you need with the appropriate page regions available, but there is no shortage of good choices.
Create a Custom Solution
Lastly, if my budget was a little healthier, and I could be confident of a reasonable return on investment, I’d look in to creating a custom mobile responsive solution.
This may be the last place you want to look, but it could end up being the best solution because you can get exactly what you want when you go this route.
A custom mobile solution could be a custom-created website template that is responsive for all devices, or it could be a dedicated mobile app. I know a lot of bigger, higher-traffic sites have gone the app route just because there is so much information that their site contains – it’s hard to deliver it any other way.
Hope that helps! Let me know if you have any questions or I can help in any way.
image by CAFNR