Secrets To Increasing E-Commerce Sales Without Wasting Money on Ads | Office Hours #1

Adventures In Digital Marketing Episode 77

Introducing Office Hours! It’s time to kick off some more live training and first one up is going to be on e-commerce with e-commerce xpert and a software as a service founder Irina Poddubnaia!

We’ll cover solutions to common challenges in e-commerce stores like:

  • never-ending “where’s my order” questions
  • premature refund requests
  • margin-killing bottlenecks

… and more!


Good afternoon and welcome everybody to the Digital Marketing Mastery group. We are going live today with the first in a new series that I am starting here called Office Hours. Office hours is something that I’m going to be doing where we’re going to be bringing in experts and bringing in people who are experts in their field to be able to come in and help us with our online businesses.

Before we go any further, I want to make sure that if you’re joining me live please make sure to click the link in there so if you want to put a comment from Facebook then we can see your comments. I also want to make sure that you can hear me okay.

If you can hear me okay, give me a heart or give me a thumbs up. Let me know that you’re watching this live with the hashtag live. If you’re watching this on replay hit me up with hashtag replay. Want to hear from you guys. Want to make sure that everything is coming through loud and clear and that you’re good to go.

Before we get into this, if you don’t know who I am, let me just take a second to introduce myself. My name is Rob Orr. I’m a web designer and developer. I am focused, as I talked about in my videos and on my podcasts and my blog posts that my goal is not only for this group, but in general with my businesses to help people to do business better online.

When I was getting started as a real big challenge to figure out the different kinds of things that needed to be done to put all the pieces in place to do business online and do it right. After years of trial and error, I’ve learned a lot of stuff. Today is going to be the first time where we are starting with this interview series, where we’re going to be talking about the different kinds of tools and things you need to do online.

With that today, I want to introduce Irina Poddubnaia. Did I say your last name right? Let me get you up here on the screen here. I apologize if I butchered your name there.  I wanted to just introduce you to our group, the Digital Marketing Mastery group.

We got lots of folks here. We got bloggers. We’ve got e commerce people. We’ve got podcasters. We got people from all different kinds of business here in the group. We’re all focused on trying to figure out how to make money online. Anyway, Irina, thank you for agreeing to be part of this today. Thank you for joining me. Thank you for being part of the group as well.

Irina: It’s my pleasure to be a part of his group and to support your new initiative. I hope that it’s going to become a regular thing because people should get some real information from real experts not like some fake gurus from those other groups where we are just spamming people and they don’t provide any real value. Thank you very much for having me on this first interview.

Rob: Absolutely, we want to kick this off. For you guys that are watching, want to just kind of give you some background. Irina is an e commerce expert. We’re going be talking about all kinds of stuff related to ecommerce today.

First, I don’t even know if Irina knows this, but when I first got started online way back when, I actually started in ecommerce. I was working for an eBay seller many years ago. We were working with Blackthorn and all kinds of crazy different old school eBay tools.

Ecommerce is something that is near and dear to my heart. Anyway, tell us about you. Give us a little bit of your background and how did you get started with this?

Irina: Well, I also have a very extensive experience in ecommerce. I’ve been in this space for the last seven plus years. When I started, I actually was a typical office worker. I just had the dream to have my own business. I didn’t know what I was getting into at that point in time.

When I wanted to start, I just literally fought. At the time, it was very popular to start businesses and specifically start ecommerce shipping businesses from China. We kind of put two and two together and we moved to China.

We literally took a leap of faith and then move to China to start our business with Chinese suppliers because we thought that we are going to cut to the cost and we are going to get to a sacred source of all the products in the world.

We were literally under the impression that when we get to China, we’re going to walk the streets and iPhones are going to be laying around the pavements. We are going to just select the best models and say, “Okay, here is this iPhone for free hundred dollars. Let’s sell it for $1,000.” That was our misconception.

When they came to China, it was really not what they expected. First thing that I saw outside of a hotel window was like enormous skyscrapers even the literal districts where people work and sleep. Every building was 16 stores or even 32 stores high.

Everything was like enormously big and considering the typical height of those people. They are living in gigantic buildings. One thing is, when they came to China, we realized that we were missing one key piece. We didn’t know how to sell online. We didn’t have a store. We didn’t have a client. We didn’t have anything. That’s where we started.

Because when they came to China, we didn’t speak Chinese as well. It was like a total leap of faith like blindsided. That was back in 2015. When we started out, I literally started from nothing because it wasn’t like a method of survival.

We needed to figure out how to sell online. What we started off, a lot of people they get caught in technical details. They’re just saying, like, “Oh, I need to set up my store. I need to design my brand.” I need to listen that and that, the list goes like this endless list.

What we tended to do, we just reached out to our friends, family, everyone we knew on social media and offered like, “Oh, we’re in China, would you like to order something?” We started from Excel spreadsheets. It was like literally that.

People were submitting some Excel spreadsheets to us and we were buying this stuff from suppliers and then shipping to them. So that’s how my business and my ecommerce business started. It’s kind of not typical story, I would say, because not a lot of people go to China.

Rob: Definitely not actually, it’s funny that you mentioned that because I’m in the first ecommerce business that I worked in. We were obviously sourcing materials from China as well. We used to get the big shipping containers would come in every so often from China. That’s wild.

Irina: We just thought that if we’re going to start business with China, why not go to China? That wasn’t such a smart idea. Again, it’s the experience of a lifetime. I have never seen anything like what I have seen in GuanJo and [inaudible 00:07:54]. That’s where we used to have our warehouse. We started from a home warehouse. Basically, I was just literally stacking over inventory inside of our apartment. We were packing and shipping for from that apartment and then once we hit some good wholesale customers, we had enough money to afford a house. That’s how it started.

Rob: Nice. Did you learn how to speak Chinese?

Irina: Yī diǎndiǎn. Just a little bit.

Rob: Wow. That’s so cool, though. That’s awesome. So you went to China and then you ended up coming back. Tell me what happened after that?

Irina: Well, actually in China, we had to survive and we had to find customers. What we found in China basically, that the business doesn’t depend on suppliers. In China, we had all the suppliers in the world. We had direct access to that source. To the secret, I mean the biggest margin, but then again, we were competing to I mean competing with other Chinese people. Like, a billion or more 2 billion right now, I don’t know how many.

The thing was we realized that the business is all about the customer. That’s when we started developing our own system. There was one particular story that led to development of the system. So when we were fulfilling a wholesale order for hoodies, I don’t know how many kilograms of those hoodies but wherever like too many. Then the orders those in bulk, obviously, they shipped everything to our warehouse. [Inaudible 00:09:54] it to the customer.

Everything was alright and then the customer received an order. They said like, “Oh, you’re missing the whole color.” They’re like, “Oh God, the whole color is like 17 or 20 pieces.” That was the entire commission from the order. That’s when we realized that we needed some system. We needed some system in place because we were making mistakes. We were overworked. We were tired.

That’s when we started developing our own system. Luckily for us, we are like IT folks. My husband is a software developer so we’re kind of from far. I don’t know how to call myself right now. Because I’m an IT project manager because like a general business person that does everything else outside of coding. I don’t do coding, but everything else I can do.  So configuring systems and setting it up and even organizing people that work with those systems. That’s what I do.

Rob: That’s very cool. Instead of just selling direct to the your customer or even business to business, you guys decided to take a step back and get into the software development gig.

Irina: Well, I would say that it was just a matter of survival because we were basically processing orders from Excel spreadsheets. It was getting overwhelming and we were making mistakes. That’s when we decided that we needed some system in place.

Instead of buying something that already existed on the market at that point in 2015, there weren’t too many systems available. The ones that are available. They’re on there. I mean, childhood development because right now Shopify provides a lot of functionality, but back in the day, it was just like literally shopping cart.

Rob: Yeah. I remember that. I remember that very clearly because back in the day, I used to build Magento stores. I remember what [inaudible 00:12:01] it was to work with some of that stuff. I’m totally with you there. I know where you’re coming from. You’ve been doing this for a while, what are some of the things that you are seeing that the ecommerce store owners are struggling with now?

Irina: Oh, well, actually in COVID-19 situation, it’s impacted in commerce in a big way because some stores they are fighting right now. We cannot fulfill orders fast enough. That requires they are just going out of business because we don’t know what to do in the new space.

I think ecommerce business is currently adapting to the shifts in economy because a lot of people are buying toilet paper in bulk right now or the medical masks. This is still a trend. Oh, by the way, brands on demand masks. They are hot right now. Who wouldn’t want to have a custom printed mask with some I don’t know dragon face or maybe a tiger or something. Those are interesting.

Rob: Yeah, well, I mean that’s going to be the new normal at least for a while. Everybody’s going to be wearing a mask everywhere they go.

Irina: Yeah, that seems to be the trend at least.

Rob: Yeah, it does. What are the some of the things that you’re experiencing with your clients? What are the roadblocks that they’re running into? Just from an ecommerce store management perspective, what are you seeing right now?

Irina: Well, from what I’ve seen is that currently, the stores are getting swamped. If we are getting consistent sales and we’re getting a lot more sales right now because people are bored and they are at home. What do you do when you’re bored at home?

You’re just going somewhere online and you buy yourself a present. Right now a lot of major advertisers, they are going on strike against Facebook. Have you seen those news? Coca Cola is not advertising this month and a lot of other free—

Rob: I can’t remember who was but there was somebody that had mentioned that they were pulling their ads from Facebook which is kind of it was a big retailer. I don’t remember who it was.

Irina: Yeah, well, that’s exactly what is happening right now. Because in COVID like major brands were pulling away all those advertising budgets and that means, Facebook ads are on sale and [inaudible 00:14:53] ads are on sale, if you know how to put them.

The thing is currently it’s the opportunity when people are missing. So if people have some skills or they have some money to invest in ads, they should be advertising right now because ads are going to take a deep dive at least for this month. I don’t know about anything else. I mean, but who knew about COVID back in September last year? Nobody like entirely new situation.

Rob: So what are you seeing is like the friction points that people are getting stuck on with their stores these days? I mean, you guys work with a lot of store owners. What are the friction points that you’re seeing?

Irina: Oh, well, there are multiple. At this point, it’s hard to tell because every store has their product. One thing that I noticed too, we work with very different sellers. For example CBD oil previously it was the hottest product on the market and everyone was advertising it and then Facebook just banned it or they had restrictions bought.

So right now you cannot advertise it directly. You can just advertise it through some intermediate page or maybe some testimonial or video or something or just there are some workarounds. The thing is sometimes you have opportunities that are okay—I’m probably getting off topic, sorry.

What I was struggling with is getting the stores some traffic because in this current environment, people are spammed from all directions and people have more time to spend online. A lot of other people who used to work their day job right now were staying at home and watching YouTube or they are posting on Facebook. The market is getting really noisy.

That’s when you have to stand your ground and maybe become louder even louder than you were before. Just the natural progression of things because if you don’t get loud right now, you might not exist in a few months.

Rob: When you say get louder, what do you mean by that?

Irina: Posting more, try to experiment with new platforms and maybe reach out to people more. Right now, what I have seen in B2B sales is that those people who are still trying to advertise through traditional channels, we’re not getting that much traction, but people who go for direct outreach or LeadGen or something that is going to just grab person by the hands and drag them into your business.

That’s what is. Marketing is getting more aggressive because there is not so much demand at least in certain spaces, but in certain spaces there is more demand like medical masks like buy it, sell it.

Rob: Yeah and they’re everywhere. I mean everyone wear them. That totally makes sense. One of the things that I remember from back in the day in my ecommerce days was struggles with like abandoned carts and just people falling out of the funnel for lack of a better term.

Somebody hates checkout, they abandon their cart or something like that. Do you have any recommendations about how people that are running stores can fix those kinds of problems?

Irina: I have the entire framework to actually show them where we have friction or acceleration points. I call this framework, a flywheel. So instead of a funnel, the funnel is like this. You just put people on top and they are going through. So my way [inaudible 00:19:04] slides to share, can I?

Rob: Of course, of course.

Irina: Okay. So now it shares right? A funnel is kind of like this. You have this awareness and people are just like sliding down so awareness, interest, consideration, relation purchase, data, and that’s where you lose them because we purchase something yes, then we are waiting for a purchase to arrive and that’s it.

It’s not the customer if don’t buy the second time. It’s just a transaction. Most of the businesses, they just don’t count on the second transaction. They just think that we need to get more customers here like awareness, but your best customers are actually those who already purchased from you and they are satisfied. because like varies this currently there is this negative outcome where people don’t want to buy anything else from you because they don’t think it was a good quality or it wasn’t delivered on time, or it was broken or whatever could happen.

There was this perfectly normal, positive outcome where people would like to share a review about your product. We are going to refer a friend or a new customer, or we’re going to just buy something else from you because you’ve provided something like a coupon code or whatever else, whatever initiative you have in place. The thing about this is that, yes, there is certain friction points that could be connected to the cart checkout.

For example, if a customer doesn’t see their preferred payment method, they could charge from that stage, or we could abandon their cart because like, “Oh, I was ordering the goods for my wife. Oh, that’s tomorrow.” You’ll never see that customer. You could put with an email follow up on this stage.

Because if the person at least opts in, they start with the checkout. In Shopify, for example, they have it by default. You have to first provide your email address and your name and then you can see the rest of the checkout. They know why because you can follow up with those people if they don’t finish the checkout.

Rob: Yeah, I got you.

Irina: The thing about this process is that, here your customer can do something. They feel in control, but after your customer places an order, this is the place where they just have to stay idle. They have to wait. They have seen so many memes on the internet. Like me after placing my order. Track it. Yes, yes. Put some of those memes here.

I think I should next time I will. The thing is, at this stage, you need to continue communicating your customer and trying to upsell them even or trying to return them back once they purchased. Because if you don’t have anything in place for repeating the cycle, you will have to just trade one customer for another. Every time you buy a customer, you will have to buy another one to continue spinning and just to continue the cash flow in your business.

Rob: The old saying that it costs 10 times as much to get a new customer as it does to keep an old one.

Irina: Yeah, well, at least five times, but 10 times as well. It depends on the type of customer. I think in B2B sales, it could be even 100. In B2B sales, if you have one transaction, it’s already costing you an arm and a leg. That’s pretty much the whole thing. So if you want to grow your business, you just need to make sure that this cycle is uninterrupted and you have as low friction at every point as possible.

Because when you’re going from entry point interaction— for example, they have seen your ads somewhere then offer them something then when they check out and they pay and if nothing goes wrong here then they will have to wait for order. Then you have fulfillment packaging, shipping waiting and receiving. So when they receive something like a parcel, so if this stage for example, we have an email follow up letter.

We asked the person to leave a review and maybe tell us what their experience with the parcel was or not even the parcel with the contents of the parcel, the product. This is a very good place where you can start remarketing again. You could just convert them to buy something else or even offer them a subscription.

Rob: Subscriptions are a big deal right now. I mean, they are everywhere. It’s just the craziest stuff. We built subscription box stores in my business and its wild the things that you can get on subscription. I think that’s a very cool idea and a very unique approach especially for like e commerce for people to be able to subscribe to whatever it is that you’re offering. I mean, what a no brainer.

Irina:Yeah, well in ecommerce specifically in those B2B ecommerce stores where you offer. For example, I had a customer that offers tableware for restaurants. How is that ecofriendly table there? What we tend to do, we just offer them to subscribe to replenishing their supplies every month without any friction, without having to place an order with a supplier.

So every time we want to get a new batch, we just receive it automatically every month and that saves so much headache. They just receive all the paperwork without actually asking for it. For many businesses, we don’t realize how much money we’re leaving on the table just because they’re never offering to buy again.

Rob: That’s a great point. Because I think about some of the stores that I’ve seen, how many people could benefit from that subscription model? It’s almost like a hidden sales stream. It’s something that it’s not readily apparent that maybe if you’ve got a store that you hadn’t even thought about.

Personally I’ve got lots of subscriptions on Amazon, but having that kind of stuff that’s got to be a great revenue source for folks. Let me ask you this, are there any other kind of big tips that you want to share with store owners or even digital marketers? People that are doing regular information marketing, is there something that as an ecommerce expert that you really think that everybody needs to know and needs to be taking action on?

Irina: Well, definitely, I’m showing those pictures without actually giving a background for this metaphor. I’m just imagining this—

Rob: [inaudible 00:26:49] now.

Irina: Yeah. Basically, when you’re sailing the sea, like the sales sea, you have your business as the boat. When you’re just starting out, a lot of people they want to just build the biggest boat ever. They don’t want to grow naturally. They just start from the end in mind.

Basically when they’re starting their ecommerce business, they are building Amazon without actually going through all the stages that are required to grow that business to that stage. So what I would say is that the most common mistake that I have seen is that people invest a lot of money and effort into setting up a store, drawing their logo, buying inventory from China, waiting for the inventory to come, stocking inventory in their garage because we don’t have a warehouse yet.

Then and only then attempting to sell something and then like failing miserably, getting stuck with inventory, going out of business, going back to their day job. This scheme should be flipped. A lot of businesses especially currently, we’re starting from our models that don’t require upfront investment.

What I call a “raft.” First thing first, you don’t need inventory to start selling. You need marketing. You need customers. That’s what we realized when we came to China. So when you have all the inventory in the world, you have all the suppliers. It doesn’t help you sell anything like a dime, nothing.

It depends on the customers. If you don’t have customers, if you don’t have an audience, if you don’t have anything up front, you’re going to be stuck at the shore without a dime in sales.

Rob: That’s so true and I’ve learned this lesson and it seems like I learned it every week is that your audience and your community is absolutely everything.

Irina: Yes. There are currently a lot of models. So everyone thinks that the only model that you can start with is called Drop Shipping. Yes, you are drop shipping from China versus when the model that you can start with and you find the supplier and then you resell their products.

This is by far not the only model. Yeah, I have illustrations here to illustrate different things. There is this thing called “arbitrage.” Arbitrage could be, you can even drop ship from currently established businesses like eBay or Amazon or something. You could find something on the platform that’s already selling stuff.

You could be drop shipping from there. I mean, China is not the only source specifically in most COVID times because there are a lot of brick and mortar stores currently that are start with inventory. They cannot sell it.

They don’t know how to sell anything online, but they have a lot of inventory purchased already. Some of that inventory is perishable which is putting some fire under their— just because they need to sell it before going bad.

Rob: That makes total sense. How would you go about finding those kinds of suppliers?

Irina: Well, I think in every country, it doesn’t matter in which country you are because if you are not in US or in other English speaking countries, it doesn’t matter really where you are. You can still find something like a wholesale markets in your city. Or you can find those stores that you go buy every day and just knock on their doors and ask them about if they have excessive inventory.

You can be very inventive when you don’t have money. Because one thing is, if you want to go fast, invest money. If you want to grow naturally, you can be creative. This is all about creativity you see like this raft was build or whatever it is, whatever [00:31:00] really.

This is one way how you can start your ecommerce business. You can literally just find something like I mean in our country its [inaudible 00:31:10] in our, I mean Craigslist or whatever. People just give stuff away because they fear that it’s going to go bad.

You can even get a lot of inventory for free and then resell it on eBay, Amazon, or Shopify or ClickFunnels, or whatever. It’s all about creativity when you don’t have money because a lot of people are starting from the wrong things. They want to invest a lot of upfront like I said, or we want to buy something from China which is not usually the most cost effective way.

Rob: Yeah, I mean it is small scale. That’s kind of worthless. I mean, you have to buy in such scale from China to make it worth it. That’s a big deal.

Irina: Yeah. Well, another thing that you could be doing, you could be creative. Such services called print on demand where you can just benefit from your creativity. You create a design that people love and then you put it on a T shirt and you don’t print a thing.

You don’t do anything. You create a mug or a T-shirt or a hoodie just based on your design and people want it and print on demand service is just going to fulfill it for you. All you’re responsible for creativity and establishing the brand and maybe setting up an account on that one of those services.

That’s another thing that you could do. There is also this platform called Etsy where you could be selling even custom made stuff that you are going to make with your own hands. That’s also a commerce. It’s not considered anything else.

This is like ecommerce or ecommerce. There is also another thing that you could be doing. It’s crowd sourcing. You could be putting your design on crowd sourcing platform. For example, Kickstarter is one of those things, but I call it like crowdsourcing and crowdfunding they’re kind of similar.

With crowd sourcing, you just need to meet the minimum order quantity to get it produced and shipped to your customers. With crowdfunding, your idea needs to be big enough for most people to invest in it and then it just soars. Then you have a lot of resources paid up front and then people are patiently waiting for you to fulfill on your promise. If they want those sweatbands badly that they invest into building your business. That’s really good.

Rob:                    You don’t have to be a big business. You don’t have to have like a $10 million idea to do the whole crowdsourcing finance piece, do you?

Irina: It just needs to be appealing for your customers. This is all about customers again an audience. If you have some idea like Exploding Kittens, have you seen that game?

Rob: No.

Irina: Well, there was this awesome card game that was a huge hits on Kickstarter. Literally the person just invented those Exploding Kittens. They got over a million or over $3 million based on preorders or preorder in demand.

Rob: That’s awesome.

Irina: Yeah. That’s how they started their business. The only thing that it takes to really start a business is willing to talk to people, understanding what they are going to buy, and then selling it. Because right now, you could find inventory under your nose or even in your in your building.

There could be a store that is currently closed and they have a lot of inventory. They could benefit from selling it. Even if you don’t know how to sell it to direct customers, maybe for example, they have an inventory of mugs, you don’t know how to sell a thousands of mugs, but you could go and sell it wholesale and get the commission.

Because a lot of people especially drop shippers they have this misconception that they have to go for inventory to China. That’s it. Every other country in the world, they don’t have inventory. Only China has inventory.

Rob: Right, right. That’s awesome, Irina. Thank you very much. If somebody wants to get in touch with you, how would they find you? Where are you at online?

Irina: Well, they can find me by my brand. It’s TrackMage. We have a system that allows to cut customer support costs and actually make this flywheel spin. Because we are eliminating special friction points that are connected to these free bubbles. We’re fulfilment packaging, shipping and waiting.

Because a lot of customers they get tired of waiting or they basically go insane or go crazy with waiting for their parcel to come. That’s exactly what is keeping them from ordering again. That’s why they are ending up in those red circles. What we do, we have automated follow up and automated notifications for the customer.

Actually some tracking pages where they can see where a parcel coming to them. We’re following up with the customer all the time so that they don’t feel left out, or they don’t feel uncertain about a risk. Again, it also has a lot of marketing capabilities. I think I can share my screen again. I can just open and show you how it looks. All right. So let me show you, also and probably going like super speed, and I tend to speak really fast so slow me down if I’m just going.

Rob: Oh, you’re good, you’re good.

Irina: Alright, so this is how it looks. For example, we’re shipping something from India to the United Arab Emirates. We have like this delivered status. This is how the reviews look. This is the page.

It’s mobile responsive out of the box. You can customize any part of this page. You can replace the brand with your brand. It has a lot features inside of a search. It has a search page that you can embed in your store where people can look by their tracking number, by order number, or their email, if they don’t remember any of that information, a lot of stuff.

I mean 70% of customer support requests are, where is my order? Really, I mean very such an easy solution, you can just embed a tracking page on your store. They could ask this from a robot instead of inundating your customer support.

Rob: Oh, man, that was a huge deal. I mean, back in the day that was such a huge problem for us.

Irina: Well, if your customer support force cannot cope with it, you get a lot of refunds and chargebacks. Those impatient customers, they are not going to leave you alone, basically. Like I said, we have a lot of custom themes that can fit your store without any configuration basically.

With one click of a button, I can just go and see this is the new page. Everything is customizable so I can literally replace this logo with something new, like part of the canvas [inaudible 00:39:14]. That’s where and it’s mobile. Specifically for your target customers or target audience we have a WooCommerce plugin right now. It’s on WordPress.org.

It’s like track [inaudible 00:39:31]. Back in the day allowed WooCommerce in the names, but right now they don’t. This is how it works. This is how it looks and it’s absolutely free for 100 parcels per month. If your store is just the beginning stage, you can literally use the system for free and use all those amazing perks without paying us any money.

Rob: Nice. That is very cool.

Irina: Another thing that I wanted to show is— I just wanted to show that we have analytics so you can just basically see your parcel and your couriers in one screen and understand which courier is producing best results. Cost effective and lost packages or—

Rob: For ecommerce people that would be a big deal. That’s the shippers. That’s like UPS and FedEx and those people.

Irina: Yes.

Rob: That would be a big deal. Because back in the day I use to work for UPS and that would have been a huge deal for some of our ecommerce customers, be able to know who’s performing well.

Irina: In [inaudible 00:40:57] panel you can literally see over packages—let me see my screen again. I’m just trying to switch between screens over time. Here, you [inaudible 00:41:13] information about the parcel. For example, those parcels don’t have any information right now then you can just filter a courier so you can see those parcels from DHL that have no link information.

You can reach out about them through the courier. This is the list specifically designed with enterprise and wholesale shippers as well. Because you have probably noticed something weird on this tracking page. For example, if a person has more than one parcel it’s not a retail but wholesale. For example, they need to ship not one parcel, but the whole batch like 5, 7 parcels.

They need to keep track of all those parcels from their supplier and then from their house to the customer. This system supports those batch links creation so you can just literally send to your supplier the link where they will see over parcels that are coming from them to you and then you can send to customer similar message or similar link where they can track all their shipments not just one.

Rob: Nice, that’s awesome.

Irina: Yeah and we noticed that other services they don’t provide this functionality just because they were designed with only one package in mind. Sometimes it get inundating example for a person to receive 100 email notifications about every parcel. We are sending those batch notifications where you can just see one same link and you will see all the packages.

Rob: That’s awesome. You guys [inaudible 00:43:02] something cool there. There’s no better than that. If you can plugin in WooCommerce and I’m sure you can plug in the various different other carts as well.

Irina: Yes, we are working on Shopify integration right now, but if you have a Shopify store and you want to integrate with TrackMage you can use Zapier because they integrate Zapier and all the other platforms. It requires a little bit of point and clicking to set it up, but again it’s better than not having it.

Those are kind of integrated with various systems like ClickFunnels for example or our systems. They don’t allow to have access to their API. This the biggest [inaudible 00:43:46] ever. ClickFunnels you can use Zapier.

Rob: Very cool. Well, Irina thank you very much for being on here with me today. That is a lot of really good information so I hope for you guys in Digital Marketing Mastery Group, I hope that you found this useful. If you want to follow up with Irina, you can find her at https://trackmage.com/.

We’ll put a link below in the comments so you can find her website. She’s also got a guide that is available as well. Irina, can you tell us a little bit about that?

Irina:    Yes, visit our guide to actually boosting the sales by retaining as many customers as you can. Remember when I showed that image, the funnel all those customers are going away so if you want to increase your sales at least by five times because you are spending five times more on acquiring new customer than you could be spending on retaining previous customer.

If you want to increase your sales five times, you can just literally increase your intention. If you can retain at least one customer more, you will be spending five times less on acquiring you.

Rob: Yeah that makes total sense. We’ll leave a link below for that as well so you can download that. Thanks again for being on here. Now, what I want to do real quick also here for you guys in Digital Marketing Mastery is if you want to go deeper into this, you have an ecommerce store and you’re struggling. I know that ecommerce stores that I used to work with, the stuff that Irina is talking about here is big time.

It should speak directly to you if you’re having any of these challenges with customer service and tracking and being inundated with emails and refunds and stuff like that. We are proposing to do a master class for you guys. If we get enough interest from the folks in the group, we’re going to go real deep on this in showing you the how to for a lot of these stuff.

It’s going to make everything so much easier for you in your business. All I want you to do is leave me a comment below and hit me up with #MasterClass. Leave us a comment below #MasterClass. Like I said, if we get enough people that are interested in doing this, we’ll put this on and we’ll do a deep dive into these stuff for you guys so that you can get the efficiencies and the increase in efficiencies that you’re looking for, for your store. Definitely let me know about that. Irina, thanks again for being on today.

I really appreciate it. I hope that you guys in Digital Marketing Mastery have found this useful. Definitely let me know what your thoughts are. Let me know what you would like to see. I want to hear from you about kinds of things that you want to learn about in this class. I’ve got a whole line up for folks that I would be bringing in to the group. I also want to hear from you guys on what you want to know.

That’s all we’ve got for you guys today. Like I said, if you are interested in mastery class, type #MasterClass below and then we’ll follow up. If we get people interested, we’ll get that going. That’s all we’ve got for you guys today. Until next time, you guys take care. Bye

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