This is the #1 Income Killer & What You Can Do About It

Adventures In Digital Marketing Episode 75

Do you want to know the danger you’re in that you may not even realize? Making this one fatal mistake leaves the door open for financial catastrophe in your life!


If you’ve lost your job during all the craziness that’s going on in our world right now with this Coronavirus, and all of the insanity that’s happening, stick around, I’ve got something that I think is going to help that you’re going to want to pay attention to.

Welcome back, everybody. My name is Rob Orr. I’m a web designer and developer. I am focused and dedicated to helping people to do business better. Today, I want to talk about something that actually comes from the engineering world.

I think that this is going to be something that’s going to be really helpful to you if you’re one of the people who have had the distinct misfortune of losing your job during all the craziness that’s been going on. Before we go any further, make sure you like and subscribe below.

Make sure you hit the bell icon so that you get all of the alerts whenever I publish a new video. Want to make sure that you’re getting that alert so that you know what’s going on, and that there’s new tools out here that can help you move forward in your online business.

There’s an old saying that goes, the best time to plant a tree was 20 years ago, and the next best time is today. What I want to talk to you about today is something that is very similar to that. The best time to start an online business was a year ago.

The second best time to do that is today. If you have lost your job, one of the things that I want to cover for you, this is going to be really helpful is a simple principle. It’s called No Single Point of Failure.

Let me give you a little bit of background so this makes a little bit more sense. In the engineering world, in the computer science world, creators in those spaces, engineers and computer scientists build into their systems redundancy.

That means that in the event of a catastrophe, not everything fails. Think about it in aviation, if a system fails during a flight, and there’s no alternative that is there to power a very specific kind of task, then you’re screwed. Your plane is going to crash.

What engineers do is they build in redundancy into the system so that if one system fails, their backups available to them that will help them then to be able to continue to complete the task which is getting from point A to point B on an airplane.

Or think about it in terms of bridge structures. They create systems that if one system were to fail that there’s some kind of other system that is in place that will carry the weight of the load until they can get in to fix it.

In our power grid, we got backups. Think about it this way. I live in Florida. We get lots of hurricanes and stuff. We have terrible weather down here sometimes. We lose power very easily. I’ve got a generator in my garage that is there to power my house in the event that we lose power.

Hospitals have the same kinds of things that if there’s some kind of natural disaster, hospitals don’t have to go offline and lose the ability to provide lifesaving critical services because they’ve got generator backups that will power all of those things.

What does this got to do with losing your job during the pandemic that’s going on in our world right now? It’s simply this, most of us in the world have put all our eggs in one basket.

That means that we are at the mercy of the job market. We are in a situation where if we lose our job, we have no alternative source of income. That is a recipe for disaster is millions of people are learning right now.

In my own life, the whole reason that I had started learning how to do online business was because I never ever wanted to be in a position where I only ever had one source of income coming in at a given time. I wanted to be in a position that if something happened to my job, if I were to lose my job, or the business that I was working for was going out of business or something like that, that I would be able to continue to provide for my family through alternative sources of income.

You’ve probably heard it talked about before. There was a book written several years ago about multiple streams of income. It’s something that you can put into place in your life that will help you to weather the storm.

Now, granted if you don’t have a business in place today, then you’re still in a really precarious situation. My heart goes out to you and I feel for you. But what I want you to do going forward is to put in place some financial redundancy so that you are able to overcome these issues, if they ever happen again.

Because some people, some of these businesses may never come back. You’re going to get creative just like the rest of us in terms of how we figure out, how we continue to provide for our family.

We do that by creating multiple streams of income with online business. It’s the easiest place to get started with trying to figure out additional ways to generate income for your family.

Starting an online business is something that you can do right now, today to start taking steps towards generating income. When this whole Coronavirus thing started happening, it was one of the first things that I thought about.

I’ve been working hard trying to keep all of the plates spinning in my own life, but this has been something that I’ve thought about for the longest time. You guys that are out there that have been in this situation and you’ve lost your job because the economy has been decimated, because of all of the craziness that’s going on with the Coronavirus. My deepest sympathies are with you in this situation.

I want to help you to take the next steps in order for you to never be in this position again. I want you to do that by starting an online business. To start, what you need to do with your concept of getting started with your online business is it starts with a simple website.

It’s one of the Seven Pillars of Digital Marketing that I’ve been talking about now for several months. It’s having one place online where you are creating a place, where you can build yourself up as an expert in your in your area.

If you’ve lost your job, you had a job where you were expert at what you were doing, at least in some way, shape or form. You can create for yourself a personal brand that positions you in such a way that you are the expert on that subject.

Not only will it help you to build an online business, but it can also serve as a launching point for, a resume for the next step in your career. You can put that on your resume as an asset that you’ve created this spot online where you are talking about how people can work in your area and get results with your expertise that you’ve learned.

It doesn’t matter whether you’re an accountant. It doesn’t matter whether you’re a contractor. If you look at YouTube, there are millions of videos out there where people are building things, DIY videos about how to do different things with their skill sets.

I personally, have been watching a ton of videos lately on building outdoor kitchens. In these videos, I’ve seen these guys build these kitchens that are amazing. These are guys that have a skill set to do that kind of thing.

I say that because I don’t want you to get stuck into thinking that you don’t have an area of expertise that you can talk about. Nothing can be further from the truth. You need to create a place for yourself online where you position yourself as an expert in your field with a story to tell and a message to share. I hope that makes sense for you. I’ve got two tasks for you that I want you to take away from this video.

Number one, go start a website. It doesn’t matter what you put on it right now. I’ve got other videos on my channel about how to start creating content and the things that you need to do. I’ve got a whole series about how to set up your own DIY website. I’ll put a link down in the notes below so that you can see how to do that. So you don’t have to rely on anybody else to do it for you.

Number two, I want you to start publishing. I’ll put a link below to the video that I did about creating content. I want you to start building a personal brand where you are positioning yourself as an expert so you can start earning money online.

When the Coronavirus is over and you’re able to go back to your job that’s outstanding. That’s the best case scenario. Then you’ll be able to step back into your role and be able to start earning the regular income again.

What I want you to do also is to continue to build your online business and give yourself that additional stream of income so you’re not at the mercy or whim of the economy or somebody else making a decision about whether or not you’re going to get a paycheck going forward. You want to be the one who is generating your own income. To use what Dave Ramsey says, you got to go out kill something, bring it home to eat.

I want you to be the source of your solution for your income problem. One last thing that I want to talk to you about in this video is how to start an online business. I’m going to put a link below to the One Funnel Away Challenge. The One Funnel Away Challenge is specifically designed to help you to get going with an online business in 30 days. That means you go from completely nothing to a viable idea in 30 days.

I want you to take this challenge. I want this to be something that you use as a launching pad to building your own business online. Because I don’t want any of us to be at the mercy of an employer where you could be in a situation where they say, “Hey, I don’t need you anymore because we’re not bringing in any revenue.” I want you to be able to survive those kinds of things and be able to continue to earn money for your family.

Finally, I want you to eliminate the single point of failure that so many of us rely on when it comes to our income. That single point of failure is our paycheck. I want you to supplement it. I want you to figure out new ways to build income into your life so that you can find the freedom and get the relief that you need and build yourself up as a brand and unknown expert in your area so that you can do business better online.

If this helps, make sure to give me a thumbs up below. Make sure to hit subscribe. Make sure to hit like below. Make sure you click the bell so that you get all of the alerts whenever I publish a new video. My channel here is all about building online businesses and doing it well. Make sure that you subscribe. That’s all I’ve got for you guys today. Take care.

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