Why encourage people to comment? I think by now we all realize that part of building a community means encouraging your readers to leave a comment.
I know it’s something I struggle with too.
Getting comments going on your blog is part audience-building and part brand-building.
Once you get a couple comments on your post it’s easier for MORE people to feel like they should leave a comment too.
If you look at the most successful people in your space, you’ll see that their blog usually has a solid record for gaining comments on their posts.
The goal of encouraging comments is to build a community – not just an audience. At least that’s my goal for my blog.
The most successful people in their online space are those that have built authentic communities of people who have become raving fans of their content.
So, here’s what I’ve got in place, and what I’m doing.
I’m using the Disqus comment management system on my blog (edit – not any more), and it’s been super popular over the last several years as a way to not only manage comments on your website, but to provide a way to build your own profile as a commenter yourself.
I recommend adding Disqus to your site – it will make comment moderation a lot easier, and because of its wide use, it will make it easier for people to comment.
I’m also asking questions in my posts at the end. This is something that Neil Patel has done effectively for a long time – and his posts *do* usually generate a lot of comment discussion.
I have to be honest – it’s challenging getting comments on your blog. I just did a quick check of some recent posts from a couple of the biggest names in the online business world and there aren’t a lot – or any – comments on their most recent posts.
That’s not to say you should not still strive to engage your visitors and work to build your community.
Some influencers have even removed the ability to comment on their posts and podcasts. I think that’s a mistake. It removes the feel of community entirely.
How are you supposed to feel connected if you can’t engage in conversation?
As an example, Michael Hyatt removed comments from his posts a while back only to reverse that decision later and then push the conversation on to Facebook. Neil Patel’s blog still generates tons of comments and he responds to just about every single one.
So when you’re creating your content this week, ask a question at the end. Ask your readers a question that gets them thinking. Encourage them to finish the conversation.
It could be something where you ask if there is anything that you missed. The more you get them talking, the more engaged they’ll be and the more likely they are to share.
Let’s work on this together and see what we can do.