Mar
Mar

Website Content Is Important – 7 Surprising Pages You Need On Your Website

Under-the-radar pages to make your website a success

Website content is important.

But that begs the question, “why”?

Why is website content so important?

Website content is important because it’s the bread and butter of your online business. It’s the one thing that makes everything on your site work together – the design, the architecture, the branding – all of it.

So it should go without saying that having high quality content is a must.

Having high-quality content on your website helps you attract your dream customer by providing them the answers they’re looking for, entices them to take action by presenting them with the next step to enter into your world by opting in to your lead magnet and can even improve your search rankings.

Makes sense, right?

But did you know that there are seven under-the-radar pages that your website needs?

Website content is important

Website Content Is Important

Whether you’re a blogger, a podcaster, a brick and mortar business or you’re a digital marketer selling info products, the pages I’m going to cover for you today are essential to making your website a success.

If you want to grow your business online then you need to get these pages added to your website.

You only have about 15 seconds to capture someone’s attention and get them to stay on your site, so you have to maximize that incredibly short period of time.

So what do you do to engage these visitors that you’ve fought so hard to win?

Give them something that your competitors aren’t doing and watch your business grow!

Tripwire funnel page

Tripwire funnel page - Website Content Blueprint

Everyone knows they need a lead magnet opt-in page. That’s neither new nor surprising.

But what I see happen so many times is that when people use these lead magnet pages, the next page they send them to is just a simple “thank you” page.

What a waste!

You’ve just had someone engage with your content, give you their email address, and you know they’re interested in seeing what you have to offer.

So instead of just offering a simple “thank you” page, you need to separate the freebie-seekers from the buyers by giving them the opportunity to continue engaging and to go just one step deeper into your world by offering them something to purchase.

The page I’m talking about is called a “tripwire” sales page because it’s a low-priced product that makes whatever it is that they’re learning quicker, easier, and faster with better results.

Survey quiz funnel page

Survey Quiz Funnel Page

Even if you don’t know what a quiz funnel page is, there is no doubt you’ve seen them before.

They’re everywhere on Facebook.

These are the quizzes that are supposed to tell you which Harry Potter house you belong to, or what your spirit animal is.

You know – those goofy, but virtually irresistible survey quizzes that virtually everyone loves.

And they’re incredibly engaging!

Once you’ve figured out who your dream customer is you should know exactly what kind of quiz will resonate with them, and just the right questions to ask.

Application funnel page

If you’re doing any kind of done-for-you service whether it’s graphic design, coaching, web development, etc. then having an application funnel page should be at the center of your business website.

The idea of an application funnel page flips the script and instead of you begging them to work with you, they’re begging you to work with them.

An application funnel will also help you sort through the inquiries that you get so you can be sure that you’re only working with your dream customers

Media kit page

This one may sound like it’s a stuffy, corporate press release page, but it’s really not – hear me out.

As you and your business grow you are going to have more and more opportunities to be featured on the platforms of other influencers and creators.

This page gives you the opportunity to easily provide for them all the assets they’re going to need to promote your appearance.

This page should contain assets like a gallery of headshots of yourself, your bio in PDF and HTML formats, and your logo so that you have it all in one place making it easy for them to find what they need so they don’t have to ask you for it.

Interview me page

As your authority and visibility start to grow you’re going to start to attract attention and creators are going to want to have you on their shows.

This page gives them all the information they need to quickly and easily reach out to you so they can have you on their show.

On this page you’re going to set the expectations for what they can expect when they have you on the show, what they need to know about you that they may not know, and key tips on how to get the most out of the interview with you.

This page will have a form on it where you can gather some key information about their show and collect info about their show to help you evaluate if their show is a good fit for you.

You will also want to include a link to your media kit page too so they can grab the digital assets they need to help promote the show and make it a success.

Speaker’s page

You don’t have to think about this page as if you’re someone who’s a professional speaker.

For those of us who don’t have a career in public speaking this page can represent a way to feature your expertise at conferences and other events.

One of the greatest ways for you to spread your message and display your thought leadership is the ability to get in front of eager audiences wanting to hear what you have to say.

And a speaker’s page is a great way to do that.

And if doing public speaking actually is part of your plan then this page is an absolute must-have.

This page makes it easy for people to get right to the point of what it’s like to have you come speak at their event, the topics you cover, the testimonials and social proof of events you’ve spoken at before, and a way to get in touch with you to start the conversation.

Start here page

When someone is new to your site you want to engage them and get them started on the right path immediately and the best way to do that is a ‘start here’ page.

This is a page that will help your visitors find what they’re looking for and provide a great introduction to who you are, what you do, how you help and why they should listen to what you have to say.

Here you want your readers to learn:

  • Who you are and what you do
  • Why you started your site and why it’s important to you
  • Where your readers can find your most popular and best content
  • How they can connect with you via email and social media
  • How they can take the next steps to work with you either via an opt-in or your application funnel page

Next Steps

Here’s the kicker though – depending on what kind of website you’ve got the pages you need could be a lot different.

Want to learn a ton more?

I’ve created a fantastic guide that’s literally jam packed with dozens and dozens of tips, tools and techniques that will help you plan and create the pages for your website, and it’s free.

Grabbing your copy is fast and super easy. You can be putting the things I teach you in this guide to work for your success in just minutes.

All you need to do is click here to get it: Website Content Blueprint.

See Also:

ClickFunnels is a simple but effective learning management platform

Jan

"One of the things about ClickFunnels that many don’t know about is that it’s a great platform for providing online learning to your audience. You can deliver: video training audio training text-based training …or all three at the same time. I’ve created all kinds of membership sites with ClickFunnels and use all different kinds of […]"

Keep Reading...

Should I hire a writer?

Jun

"For entrepreneurs who start a blog as a way to build an online business, one of the things that will come up quickly is the question, “should I hire a writer?” If this is your first blog, I’d recommend doing the writing yourself at first. This is one of those things where having personal experience […]"

Keep Reading...

How to Set up and Manage Multiple Gmail Accounts

Mar

"Manage Multiple Gmail Accounts Getting set up with Gmail is a simple process and can be done in under 10 minutes. There are numerous benefits to using Gmail to handle your email that include, web accessibility and being able to access your account from multiple locations and keep your inbox intact. But did you know […]"

Keep Reading...

How To Make A WordPress Blog Step-by-Step 2020 | WordPress Dashboard Tutorial

Feb

"In part 3 of my in-depth WordPress training series I’m taking you through a full tour of the WordPress dashboard and how all its various features and functions work in your self-hosted WordPress site! When you login to your WordPress site you’ re going to see a lot of options available to you. In this […]"

Keep Reading...

How to choose the best hosting service when starting a blog

Jun

"Want to know how to choose the best hosting service when you start a blog? I know it can sound intimidating and overwhelming, but it really sounds a lot worse than it actually is. But a good hosting company is going to make the entire process easy for you. So choosing a hosting company for your website […]"

Keep Reading...

How To Blog & Post With WordPress | How To Make A WordPress Blog Step-by-Step 2020

Feb

"Ready to start creating your posts in WordPress? Want to learn all the features you’ve got available to you in your posts screen? In the fourth part of my in-depth WordPress training series I’m covering everything you need to know about working with posts in your new self-hosted WordPress website. Since this is the tool […]"

Keep Reading...

What kinds of websites can I build with ClickFunnels?

Jan

"Here’s the deal: ClickFunnels is the best online sales funnel builder on the market today. There isn’t another that comes close. It’s exceedingly good at what it does. But it’s not right for all kinds of websites. It’s great for building some of the kinds of websites we’ve already talked about – websites for contractors, […]"

Keep Reading...

Introducing The New WordPress Gutenberg Editor | How To Make A WordPress Blog Step-by-Step 2020

Apr

" The new WordPress Gutenberg editor is a completely new content creation experience from the Classic Editor. With the release of WordPress 5 they have rolled out a completely new editor based on a block system. Some love it, many hate it. But it’s here to stay, so we all better get used to it! […]"

Keep Reading...

Creating Pages With WordPress | How To Make A WordPress Blog Step-by-Step 2020

Feb

"How To Create Static Pages With WordPress Welcome to the Mastering Essentials of WordPress series where we’re walking through the various features and functions of your new self-hosted WordPress site so that you are fully up to speed on everything you need to do and every tool that you have at your disposal to make […]"

Keep Reading...

Is Email Marketing Still Effective In 2021?

Aug

"Email marketing is still among the very most effective marketing tactics in 2021, here’s why. Email is still one of the most effective ways to connect and market to your target audience. People question the effectiveness of email marketing because it’s often done wrong or little effort is put into doing it right. According to […]"

Keep Reading...

Join The
Conversation

Leave a Reply

Your email address will not be published.

Name (required)