Do you remember the show LOST?
There’s an interesting storyline that happens in Kate’s backstory.
If you’ve not watched that show you should stop reading this right now and go watch it. It’s that good.
But I digress…
If you’re not familiar with the story, the reason she’s being hunted by law enforcement is because she took out an insurance policy naming her mom as the beneficiary and then killed her step-father (who turned out to be her real father!) who was abusive toward her and her mother.
There’s a scene where she’s talking to her dead step-father > father and she explains why she did it.
“It wasn’t because you drove my father away, or the way you looked at me, or because you beat her. It’s because I hated that you were a part of me… that I would never be good.”
The guy was a real grade-A scumbag of the highest order.
Then, in a bizarre twist of fate, after Kate clues her mom into what’s happened, her mom turns her in and she’s being returned to the U.S. after she was captured by the authorities while on the run when she ends up on that fateful Oceanic Airlines flight 815.
You see, Diane Austen, Kate’s mom, bought into the lies she told herself about her husband, marginalizing and rationalizing his ridiculous behavior by simply saying “she loved him”.
So much so that she even turned on her own daughter!
It’s definitely one of those head-scratching moments because no one understands how she could possibly stay with him.
It’s a heart-breaking and real problem too many people have to endure in real life.
You may even know someone who’s been in a relationship where no one can really understand why they stay with that partner because they treat them poorly, and more often than not, it’s because they’ve bought into a lie.
But we also buy into lies that we tell ourselves that aren’t so obvious.
Doesn’t mean that it has to be a matter of enduring a complicated relationship, or even something as awful as what Diane and Kate went through.
We tell ourselves lies all the time, and sometimes those lies are related to our knowledge, skills and abilities.
So instead of rolling up our sleeves and getting to work on pursuing the freedom and flexibility we want to have by building a business online and starting our website, we get derailed by lies that we tell ourselves that bring our progress to a halt.
Today we’re going to expose six of them.
You have to be a “techie” person
This is one of the biggest lies I’ve heard. Because it has to do with the internet, and you may not know a lot about it, that doesn’t mean that you have to be some kind of tech savant to figure it out.
If you’re planning on doing business online, whether it’s a blog, or a small business website, it’s a good thing to learn about the things that are part of doing business online.
That doesn’t mean that you need to know everything though.
You simply need to be able to articulate what you’re trying to do so you can ask the right kinds of questions so you can find the right kinds of answers.
That’s not being a techie person. That’s just knowing what you want to do and then finding the right resource to help you do it.
You have to know how to code
I’ll admit, when I got started building websites this was the path I choose right from the start. I wanted to be able to do all kinds of things and my thought process was that in order to be able to do those things I needed to have serious coding skills.
While it may have been a little more true for me when I started, that doesn’t mean that it’s actually true.
In fact, you don’t have to know virtually anything about code to start your own website now.
Many content management systems and frameworks behave much more like applications these days.
Even better is that there are several content management systems that are directed toward not having to code at all.
Being able to understand just a little bit of code is nice, but it’s not a requirement. In fact, my course on starting a website with WordPress is specifically geared to those who don’t know how to code and aren’t “techie”.
It costs too much
When it comes to figuring out how much a website costs there are a lot of factors involved. But the truth is you can get started for free.
If you need a fully bespoke custom website design, then it shouldn’t be any surprise that that kind of custom development is going to come with a healthy price tag.
But I’ve found in most instances that most new websites don’t need that kind of website or the budget that comes along with it.
You see, when you’re just getting started, whether you’re a brick and mortar business, or you’re trying to start a blog you have a very clear set of needs that need to be met to get online.
You can do that in a very inexpensive way, and there are a variety of choices available to you to do that.
It’s a waste of money to hire a website developer when you can’t really clearly articulate the needs you’re trying meet.
Instead, get started by getting the basics in place then learning where you want to take your online efforts, and let necessity be the driving force behind your website expansion plans.
I have to do everything myself
It’s admirable isn’t it?
You see someone who’s built their site, and built a big online business, and they’re doing great.
It leaves you thinking, “if only I could do that!”
You dream of what your life could look like if you had that kind of business: the freedom, the income!
Am I right?
I’ve been there myself.
So you catch a spark of inspiration and you’re off to the races. You know what you need to do, you know you need a website, and you’re ready to get going, but then you buy in to the lie that you have to do everything yourself and you get stuck.
The truth is there is a lot of ways to get help to not only keep you moving but accelerate the process for you.
Russell Brunson points out that on many occasions the question that he asks is not “how” but “who?”
Who can he enlist to help him take the next step? Who can he hire to build or design that next project?
The question isn’t always about how he can do it himself, but about who he can lean on to get the help he needs.
When it comes to starting your own website, there is a lot of help available to you, you just have to know where to look.
You can download my WordPress Website Start-Up guide, for instance, and remove all the questions you have about starting a website with WordPress.
Or you can hire a service to launch your website for you.
The bottom line is this:
You aren’t alone. There is a wealth of help available to you that you can use to accelerate your launch.
Starting a website is easy
Allow me to rant for a minute.
One of the things that you will see when you’re researching and reading material about starting a website is how easy it is to just sign up for a specific hosting platform, pay your hosting fees, then click on a button and voila! there you have it – a completed website!
Uh, ok? So, what’s next?
So what do you do now?
The call to action is to sign up for their recommended hosting service and use the provider’s 1-click install to set up the site is only the very beginning of the process.
What are you going to do about your theme?
What are you going to do about your website content?
What plugins do you need?
Do you need to use WordPress?
What are you going to do about marketing and promotion?
What do you need to do about capturing emails and building your list?
Do you really need to use that particular hosting service?
What you have to be aware of is that when you see [insert affiliate promoter’s name here] recommending that particular hosting service it’s at the very least partially because they make a nice affiliate commission for their referrals.
To be clear – there is nothing wrong with referring people to a service that you use and recommend yourself. I just sometimes wonder if the recommendation to that hosting company is more because of the affiliate commission they earn, or if it’s really the best solution to recommend.
Here’s the hard truth:
Building a high-quality website is easy to start, but involves hard work to build into something that makes you money, builds your profile, and generates the kinds of results you’re looking to build.
But don’t let that scare you away!
Remember – if it were easy, everyone would be doing it! it’s worth the time and effort you put into it to build a high-quality website that you’re proud to call your own.
Starting a website is too hard
On the other end of the spectrum, we’ve got this lie that says it’s too hard to start your own website.
Here’s the deal:
My dad used to tell me that anything worth doing is worth doing right.
So yes – there is a good bit of work that goes into creating a quality website.
But it’s not so hard that you shouldn’t do it.
And I’m talking about a quality website.
It’s actually pretty easy to start a website. Anyone can do it.
There can be a lot of guesswork when it comes to starting a WordPress.
Have you ever thought, “wouldn’t it be great if I just had a checklist of everything I need to do to start a WordPress website?”
If you’ve ever wanted to have a look over the shoulder of a web developer who builds a lot of WordPress sites, then you’ll definitely want to check out my guide on starting WordPress websites.
High-quality websites with engaging content, and great features are worth the extra time and effort.
There’s too much competition, so it’s not worth it anyway
One of the things I do when I’m looking into a particular project is to see what kind of competition is already out there in that space.
Because competition is a clear sign that there are successful websites and businesses doing what I’m thinking about doing — it’s a good thing.
When you’re starting your website and you look and see what others are doing in that space, don’t be discouraged because they’re already there.
Be encouraged because someone has already started testing the idea and found at least some success!
Think about it this way:
MySpace beat Facebook to the market.
Napster was around long before Spotify.
Apple was not the original innovator of a lot of their technology.
You can learn from the mistakes of those who are already out there in the market, find where there are gaps that you can fill and a lot more, so don’t let competition scare you away.
Instead, let it motivate you to create something bigger and better.
Don’t give in to the lies that keep you from getting your new website online.
I’ve got seven primary strategies and steps I use to build out new website projects, from big sites with custom post types, custom fields and fully bespoke custom themes, to small sites and personal blogs.
If you’d like to learn about how I implement all seven strategies and steps to build a new WordPress site then you will definitely want to download the Ultimate WordPress Start-Up Guide here.
In this guide, I show you the behind-the-scenes things I use every day as a web developer so you can see all the things you need to start a new website project with WordPress right at your fingertips.