Ever had that sinking feeling when you’re checking out domain names for your new project when you see it’s already registered?
You know what I’m talking about:
You’ve been brainstorming ideas, coming with names, and you feel like you have the perfect idea for a domain name – it’s a perfect fit for what you want to do, and so you run to your domain registrar to see if it’s available and…
The next screen pops up and says that it’s not available.
Bummer. Sucks, doesn’t it?
I’ve been there. Happened to me hundreds of times.
But don’t let that stop you.
Getting the right domain is a big piece of any new website project.
I have 7 major steps that I use to build out new website projects.
Today I’m going to outline one of my favorites and show you how you can use it get the perfect domain name for your new project.
You found the perfect domain name but…
Somebody beat you to the punch.
Sometimes the domain name you choose is already registered but that doesn’t have to be the end of the road.
Buying your domain name from someone else is a great way to get that perfect domain you’re searching for, but wasn’t available for registration when you first did your research.
Premium domains are those that sometimes show up with those big price tags when you’re searching or have some sort of “parking” page where the owner may be offering it for sale, or perhaps trying to get a little ad revenue.
Many times you can make an offer right through the parked page. Some registrars have a buying service that they offer for a fee where they help you get your domain.
Premium domain prices run from a couple hundred dollars to hundreds of thousands of dollars, so it really depends on what you’re looking for.
However, it’s worth making an offer that you’re comfortable with.
It could be that the price you’re willing to pay for the domain is what the owner is willing to sell it for just to be rid of it.
It doesn’t hurt to take that first step and make a low offer. Just be prepared to negotiate with the owner, and if in the end, the price is greater than you’re comfortable with, then you can walk away.
When it comes to a premium domain name, think about it as if it’s one of the start-up costs for your business. I’ve purchased premium domains before, and you may be surprised at what kind of deal you can get.
Just make sure to do your homework on the domain name.
You will want to make sure that there are no negative marks associated with it from previous owners. Make sure it’s not been de-indexed by Google.
Make sure that it’s not full of spammy backlinks that will get your site unwanted negative attention from Google.
But even then, even it’s not in very good shape, you can use Google’s disavow tool to clean up your domain once it’s in your possession.
Want more strategies?
I’ve got seven primary strategies and steps I use to build out new website projects, from big sites with custom post types, custom fields and fully bespoke custom themes, to small sites and personal blogs.
If you’d like to learn about how I implement all seven strategies and steps to build a new WordPress site then you will definitely want to download the Ultimate WordPress Start-Up Guide here.
In this guide, I show you the behind-the-scenes things I use every day as a web developer so you can see all the things you need to start a new website project with WordPress right at your fingertips.