What Is ClickFunnels? Learn How to Amplify Your Online Business Without Spending Tons of Money

The Struggling Business Owner's Secret Weapon

What is ClickFunnels exactly? How does ClickFunnels work? Is ClickFunnels a scam? How much does ClickFunnels cost?

These are questions that I get all the time from my clients – and all of them are fair.

So, what is ClickFunnels?

ClickFunnels is a web-based website building platform designed specifically for building online sales funnels. It’s used by businesses across the spectrum from online businesses to traditional brick & mortar businesses extending their presence online, and can be used by everyone from beginners to seasoned web pros.

Sounds exciting, right?

I thought so too.

So now it’s time to show you the behind-the-scenes, inside scoop from someone who’s NOT on the ClickFunnels staff, and who uses ClickFunnels every day for his own funnels and for his clients – let’s go!

Before we get started there’s a lot of stuff I’m covering in this post, so I created this menu below to hop around to the sections that pique your interest the most if you’re impatient (like me).

Table of Contents

What is ClickFunnels?

ClickFunnels is an all-in-one marketing tool designed specifically to help you market and sell your products online as fast and as easy as it can possibly be done.

So many of the online marketing tools on the market today are confusing and overwhelming. Some are so cumbersome that they’ve earned nicknames like “ConfusionSoft”.

What is ClickFunnels, exactly?Bu the main goal of ClickFunnels is to provide an all-in-one service that’s easy to use and implement so you don’t get tangled up or slowed down by confusing and hard-to-use stuff when you should be focusing on marketing, promoting and selling your stuff online.

Makes sense, right?

ClickFunnels at its core is a page builder platform and a tool that online entrepreneurs can use to build online sales funnels but it’s also so much more.

ClickFunnels makes it fast and easy to create just about any kind of sales funnel you can think of

  • lead magnet funnels
  • unboxing funnels
  • application funnels
  • webinar funnels

You name the funnel, ClickFunnels can do it. And do it easily.

But it’s also a fantastic tool for creating information products and membership sites and can serve as a basic learning management system for more robust course-creation needs.

ClickFunnels is also an email service provider, comparable to other programs like ConvertKit and Mailchimp. The advantage here is that it’s already integrated into your ClickFunnels account making everything more streamlined and easy.

In addition to all that you can also use ClickFunnels to create and manage affiliate programs for your funnels.

All the standard payment gateways are super easy to connect as well – Stripe, PayPal, etc. are already integrated. All you need to do is authenticate your payment gateway with your ClickFunnels and it’s only a couple easy steps and can be done in 5 minutes, max.

So that then begs the question, “what is a sales funnel”?

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What is an online sales funnel?

If all this talk about sales funnels is new to you, then let’s stop talking about ClickFunnels for just a minute so we can cover that.

If you’re in to online business at all I’m sure you’ve heard the term “sales funnel” thrown around by some of the big names in the space – it’s not all that uncommon.

But here’s the deal:

What most people who are trying to start an online business (or even someone trying to take an existing business online) don’t know is that there is a methodology to online sales that’s been tested and proven wildly successful.

What is CickFunnels?

And that methodology is a completely different and new way to use sales funnels than – different than most people what most people are familiar with.

An online sales funnel is a series of sequential web pages where you can walk your dream customers through a series of steps designed to quickly and easily turn website visitors into sales leads, sales leads into customers and to earn more from each sale.

This is a completely different approach than a traditional website which, more times than not, will end up confusing your visitors more than it converts them into paying customers!

The goal with a sales funnel is to eliminate all other distractions and focus in on the one thing that you want your website visitor to do, which is to convert them into leads.

There’s a lot more to say about sales funnels, and I’ll come back to that later.

But for now – I wanted you to have the basic idea so you can understand more about how ClickFunnels as a platform is designed, because it’s designed specifically to implement this kind of framework.

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Is ClickFunnels Legit?

With all the hype surrounding the ClickFunnels platform, it’s a fair question to ask whether or not ClickFunnels is legit or not.

I get it.

One of the reasons you may have this question to begin with is the generosity of their affiliate program.

And when there is an opportunity to earn serious affiliate commissions, you’re going to get a lot of extremely zealous promoters trying to get you to buy through their link.

But that doesn’t actually answer the question.

So is ClickFunnels legit?

Yes – ClickFunnels is 100% legit. Not only is it completely legit, it’s probably the best tool that I, as a web developer, can recommend to you for building your business online, especially if you’re “tech adverse” and want to scale your business online, fast. And that’s the kind of solution that ClickFunnels delivers, and it does it really well.

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Still curious? Click here to learn more on Is ClickFunnels Legit

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Is ClickFunnels safe?

New platforms are sometimes met with skepticism, and ClickFunnels is no different.

But ClickFunnels is an established platform that’s been around for years now, and thousands of online businesses are using it to power their online business.

There are several competitors who’ve shown up over the last couple years who are desperately trying to take some of ClickFunnels’ market share, but the truth is, there really isn’t a better, more robust platform like ClickFunnels on the market today.

ClickFunnels is used by more than 100,000 businesses that cover the full the spectrum, from big businesses to small businesses and it’s built with security in mind and is completely safe to use.

Learn More

Still curious? Click here to learn more about Is ClickFunnels Safe.

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Why do I need a sales funnel for my online business?

Here’s the deal:

An online sales funnels is like having the very best salesman you can imagine working for you online 24/7.

It doesn’t ask for vacations or raises.

It doesn’t call in sick.

It’s simply working around the clock, 24/7 365 days a year to win customers for your business.

And online sales funnels can – and do – work for any kind of business you can think of.

There are construction businesses, dentist offices, financial services businesses, personal trainers, real estate agents and so many more that are currently successfully using online sales funnels for their business.

And they’re using ClickFunnels.

So the important part is to look at your own business and see how you can implement them for yourself.

Seriously – I don’t know why everyone isn’t using online sales funnels in their businesses!

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Who is ClickFunnels for?

You might be wondering:

Should I use ClickFunnels?

The short answer is yes.

ClickFunnels as a marketing tool can be used by any kind of online business.

It’s easy for beginners to use because there are a variety of tools that make it easy to build out your own sales funnels by yourself without need to hire an expensive web developer.

It’s also easy enough to use that the admin staff in your business can quickly build out a funnel for you to use in your brick & mortar business.

And it’s just flexible enough that web developers like me can really get a LOT out of it. I use it for most of my own sales funnels and I’m pretty particular about how things look, so you’ve got extensive customization possibilities available to you.

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Can I use ClickFunnels for clients?

With the widespread adoption of the ClickFunnels platform by so many online businesses these days, a vibrant and thriving done-for-you service industry as grown up around it.

Marketing agencies, web design & development companies, graphic designers and more are all building amazing sales funnels using ClickFunnels.

If you’re a creative who’s looking to expand your services, ClickFunnels is a great option.

All kinds of businesses are serving their clients by building out online sales funnels using ClickFunnels as more and more people learn about the power of generating leads and growing their online businesses using online sales funnels.

Still curious? Click here to learn more about Can I use ClickFunnels for clients.

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How does ClickFunnels Work?

ClickFunnels is a lot more than just a page builder for your funnel pages.

It’s a website builder, but a very specific kind of page builder, designed very specifically to build online sales funnels and handle everything you need from the ability to process payments to building out membership sites.

ClickFunnels is entirely web-based so there’s nothing to download on to your computer.

Everything you need to do can be done right through the ClickFunnels’ account dashboard.

From there you can see your sales, see your new leads, build new funnels, check your affiliate sales and more.

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Want to learn more about how ClickFunnels works? Click here to learn more on How does ClickFunnels work

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How do I use ClickFunnels?

Not quite ready to sign up and want to take a look behind the scenes?

I’ve got you covered, check this out.

In this video I not only introduce what ClickFunnels is as a software platform, but I also introduce you to the concept of online sales funnels as a whole, give you some examples of online sales funnels that you can use in your business, and I show you how it all works together!

BTW – make sure you watch until the end. If you’re interested in giving ClickFunnels a try, I’ve got some resources I want to send you, so watch until the end to check it out.

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Is ClickFunnels Good For SEO?

It’s easy to think that with ClickFunnels being such a robust marketing platform that it solves all your marketing challenges easily, so it’s natural to ask “is ClickFunnel Good for SEO?”

The short answer is no, ClickFunnels isn’t good for SEO.

ClickFunnels does a lot of things very well, but it’s not a platform that’s designed or deep indexing on the search engines because the types of sites you’re trying to build have a completely different intent.

Most of the time though, funnel hackers (members of the ClickFunnels community) aren’t even worried about SEO because they’re running paid ads to highly targeted audiences to generate traffic for their online sales funnels.

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Still curious? Click here to learn more about Is ClickFunnels Good For SEO

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What kinds of websites can I build with ClickFunnels?

Here’s the deal:

ClickFunnels is the best online sales funnel builder on the market today. There isn’t another that comes close. It’s exceedingly good at what it does.

But it’s not right for all kinds of websites.

It’s great for building some of the kinds of websites we’ve already talked about – websites for contractors, dentists, coaches, course creators and more.

But it’s not great if you’ve got more nuanced needs for what you need out of a website, like directories, dynamic content management, fine-grained content management access by writers, and those kinds of things.

So if you’re a more traditional business with a more complex website, can you still use ClickFunnels?

Absolutely, yes.

In fact, it’s what I recommend.

You can integrate ClickFunnels into just about any kind of web project you want.

Here’s the bottom line:

Use ClickFunnels for what ClickFunnels is best at, and use other platforms like WordPress to do what they’re best at.

There’s no reason you can’t have the best of both in one platform.

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Can ClickFunnels replace your website?

There’s been a lot of talk in the digital marketing community about funnels and whether or not you need a separate website.

Some people are adamant that you don’t need a website, all you need is an online sales funnel.

Some people even go so far as to say you don’t even need an online sales funnel – all you need is Facebook Messenger!

But can ClickFunnels really replace your website?

Well, the answer to that question depends on what your goals and marketing plans are.

Here’s the deal: If everything for your online business can be managed using the ClickFunnels platform, then yes.

However, if you’re creating content like a blog, a podcast, or a YouTube channel (which you should be) then the answer is no.

Still curious? Click here to learn more about Can ClickFunnels replace your website

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Is ClickFunnels good for blogging?

So, remember the last part about how ClickFunnels is great at building online sales funnels, but not great at others?

Well, building a blog on ClickFunnels would not be something I’d do.

It’s just not designed to do that.

ClickFunnels is not good for blogging or building a blogging platform. If you try to use ClickFunnels that way, you’re going to end up frustrating yourself really quickly.

But like I said, you can integrate ClickFunnels into other platforms like WordPress.

In fact that’s what I do with mine. I’ve created a seamless integration between my funnels built on ClickFunnels and my platform hub built on WordPress.

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Want to learn more? Click here to learn more about ClickFunnels vs. WordPress: which one do I need?

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Can you pause ClickFunnels?

Sometimes things get rough, and you need to step back and regroup to figure out what step to take next.

First off, it’s important to know that Russell Brunson and the ClickFunnels team legitimately want you to be successful with your online sales funnels.

But they also understand that sometimes you get in a pinch and you need to regroup.

You don’t want to quit and cancel your account, but you can’t afford to keep paying the monthly fee that ClickFunnels charges.

So ClickFunnels offers you the option to pause your account so you don’t lose all the work you’ve done in your account. So instead of cancelling and losing everything, you can put a hold on your ClickFunnels account while you adjust your strategy.

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Still curious? Click here to learn more about Can you pause ClickFunnels

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What’s the best ClickFunnels email integration?

You have options when it comes to the email marketing tool you use when it comes to ClickFunnels.

You can use the native ClickFunnels email service or you can use one of the 3rd party options that are available.

Here’s the deal:

You need something that’s simple and easy to use.

That’s why in my opinion ConvertKit is the best email integration for ClickFunnels. ConvertKit is dead simple to use and easily connects with your ClickFunnels account.

That’s why my absolute favorite email integration for ClickFunnels is ConvertKit.

There’s no need to use yet another service like Mailgun, and it’s a highly reliable service that integrates seamlessly with ClickFunnels.

ConvertKit is designed specifically for creators and you can quickly and easily build out all the automations and sequences you can dream of.

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Still curious? Click here to learn more about What’s the best ClickFunnels email integration?

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ClickFunnels is a page builder

Back in the dark ages of the internet, everything had to be built by hand. That’s actually where I learned web development myself.

Back then, if you wanted to have a specific kind of feature or for your site to look in a certain kind of way, you pretty much had to do it yourself.

And I remember when I was first learning one time I was working on a website project I was so excited about.

I was so new to doing web development but I was determined.

But I got so frustrated because I couldn’t figure out why the page didn’t look the way I wanted it to look and I was so mad that I was ready to throw my old CRT monitor across the room!

Thankfully, I didn’t and I eventually figured it out.

But because I was working in the code, it was really hard and even the smallest mistake in the syntax could cause serious problems.

Here’s the good news:

With ClickFunnels you don’t have to worry about any of that.

One of the great advances over the last several years has been the advent of page builders.

Page builders are drag & drop tools that allow you to create just about any kind of web page you can think of.

And here’s the best part:

You don’t have to be a tech wizard to build amazing pages now!

Not great for job security for web developers, but great for helping people to build their website fast.

But it’s a lot more than just a tool to design and build individual pages.

ClickFunnels has all the different kinds of page templates you need to build out an entire funnel:

  • Opt-in page templates for your lead magnets
  • Sales page templates for your products and services
  • Checkout page templates with order-bumps (these are like getting free money)
  • Membership access page templates for accessing you membership site so you don’t have to build it out
  • Membership area templates where you can have multiple levels of membership access for one course
  • Upsell page templates to present your “one time offers”
  • Downsell page templates to present other offers in your sales funnel

And a lot more.

So when it comes to designing and building any page you need for your sales funnel you’ve got everything you need in ClickFunnels.

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You can build a membership site with ClickFunnels

One of its greatest features is its ability to quickly and easily create membership site – from simple to complex.

Think about it this way:

You want to build a membership site for your program but you’re concerned that you need to create multiple different pages and access levels because you want to offer different access at different prices.

ClickFunnels makes membership sites simple.

You’ve got the ability to control access to each module individually based on the product your customer buys.

You also have the ability to create membership sites that are based on monthly subscriptions or a one-time purchase.

Learn More

Still curious? Click here to learn more about ClickFunnels Membership Sites.

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ClickFunnels is a simple but effective learning management platform

One of the things about ClickFunnels that many don’t know about is that it’s a great platform for providing online learning to your audience.

You can deliver:

  • video training
  • audio training
  • text-based training

…or all three at the same time.

I’ve created all kinds of membership sites with ClickFunnels and use all different kinds of training materials in them.

ClickFunnels has functionality in place that will show your members which modules have been completed and which ones they still need to work on.

This is great for helping your members keep track of what they’re working on.

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Want free help getting started with your ClickFunnels account?

One of the things that’s overwhelming for a lot of people who are new to ClickFunnels and starting an online business is all the stuff you need to do get set up in your account to begin with.

I’ve seen it too many times.

People get excited about all the possibilities of what can be achieved with ClickFunnels, but then once they start the process of actually starting and building out their ClickFunnels account, it quickly becomes overwhelming and all their momentum slams into a wall.

I don’t want that to happen to you.

That’s why I’m offering to set up your ClickFunnels account for you, for free. Only catch is that you need to use my link below to get started. Other than that – I take care of everything.

All you need to do is follow this link to get started and I’ll explain everything there. I’ve even got a couple free bonus add-ons for you, but more on that below.

Get Free ClickFunnels Help Now

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What else do I need to know about ClickFunnels?

And if you want to check out a couple of the highlights about What ClickFunnels is and get a quick overview, I’ve included a couple of the more frequent questions below to get started.

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Related questions: How much does ClickFunnels cost?

One of the great things about ClickFunnels if you just want to get in and test it out for yourself, you can get a 14 day free trial.

You can test out the page building tools, the membership building tools, the email tools — everything.

Then, if you decide it’s a good fit for you and your business you’ve got two main options:

The basic membership is $97 per month and the unlimited version is $297 per month.

ClickFunnels Pricing 2021
Price $97/month $297/month $2497/month
Features ClickFunnels Standard ClickFunnels
ClickFunnels Two Comma Club X
Funnels 20 Unlimited Unlimited
Pages 100 Unlimited Unlimited
Sub-users 1 3 10
Payment Gateways 3 9 27
Domains 3 9 27
Follow-Up Funnels Unlimited Unlimited
Chat Support Priority
Priority Support + VIP Phone Support
FunnelFlix Access
Hours of additional training & courses Hours of additional training & courses +

There are even a couple additional options where you can get a discount on your ClickFunnels account if you decide you’d rather pay your subscription annually – that’s always a good deal if you can afford that.

You can check things out for free by taking advantage of their 14 day free trial and there’s no obligation. Just make sure you watch the video I posted above first, so you have a basic idea of what you’re looking at.

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Related questions: What else comes with my ClickFunnels membership?

Russell Brunson and the ClickFunnels team are very serious about making sure that you get everything you need to be successful online. That’s what I appreciate them probably more than anything else is the sincerity of their desire to see you succeed online.

So one of the things they’ve done to empower you to be successful is to provide you with a treasure trove of resources to help you get there, and it’s called FunnelFlix.

And it’s included as part of your subscription with ClickFunnels.

What is FunnelFlix?

FunnelFlix is a huge library of digital training courses. They really didn’t hold back on what they put in there, and it’s not just Russell Brunson’s stuff – he’s got all kinds of material in there from some of the industry’s leading teachers and trainers and other wildly successful entrepreneurs.

There’s a limited version available to the regular plan, but a lot more available to the Platinum plan.

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What is the best ClickFunnels Bonus?

The best ClickFunnels bonus is that you get full access to FunnelFlix when you sign up to the pro level account at $297 per month. Everything you’ll ever need to learn about online business and sales funnels is taught by Russell and the ClickFunnels team – in addition to many other industry leaders in FunnelFlix. Your FunnelFlix access is the best ClickFunnels bonus you can get.

But there are other valuable tools you can get too, however just a word of caution there.

Here’s the thing about bonuses. They make offers look REALLY sexy sometimes. Virtually irresistible.

But just because you get a bunch of bonuses as part of signing up for your ClickFunnels account, doesn’t mean that those things are going to help. Or that you’ll even end up using them.

In fact, I was having a conversation with my friend Justin about “bonuses” just this morning.

A lot of times when affiliates are trying to put together an offer, they throw in everything they can think of to “add value”, but in too many cases, those things don’t get you closer to your goal, which is to build and launch a successful online sales funnel.

The best ClickFunnels bonus is one that doesn’t distract you from your goal but instead moves you closer to it, and faster.

And those are the kinds of bonuses I offer to those who sign up under my link when they join ClickFunnels.

The biggest question I get all the time is “how can I use ClickFunnels in MY business”?

And I get it – it’s hard to figure that stuff out.

Get Free ClickFunnels Help Now

That’s why i offer a free 30 minute call for everyone who signs up using my link to ClickFunnels so I can help you talk through how you can use ClickFunnels in your specific business and apply it to your specific situation.

I also provide a guide I created for my clients called “The Ultimate ClickFunnels Checklist & Guide”

This checklist is so helpful because it quickly helps you make sure you’ve got everything covered so you can launch your new funnel.

It’s kind of like a pre-flight checklist for a pilot.

They methodically go through their checklists each time before they take off to make sure everything is 100% ready to go.

If they miss something it could have catastrophic results.

Same thing goes for your online sales funnel.

If you miss something like your follow up email sequence, or forget to make sure your payment gateway is set to “live” the ramifications for your business could be serious.

I’m giving you the guide I use for my clients and for my own sales funnels – it’s an absolutely vital part of your launch strategy.

And last, by no means least, I’ve got several custom designed and developed ClickFunnels templates I’ll give you for free.

These are templates for contractors, restaurants, trainers, coaches and several others.

That way you can move FASTER with your ClickFunnels account and skip a couple of the steps where I’ve seen many get stuck (getting your funnel design right can be such a pain).

If you want to grab your own 14 day free trial of ClickFunnels go to funnelhackerstoolbox.com to get started.

If you’d like to get some free help setting things up just click here.

Learn More

Still curious? Click here to learn more about the Best ClickFunnels Bonuses

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Related questions: What is a click funnel?

In my research I kept seeing this phrase come up so I wanted to take a minute to address it.

When you ask “what is a click funnel” you’re not asking an accurate question. There isn’t any such “thing” as a “click funnel” although I guess if you wanted to, you could say that a funnel you build using ClickFunnels is a “click funnel” but that’s really a misnomer.

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Related questions: Is ClickFunnels a scam?

I understand why this would come up. After all, wherever money is being made, there is no doubt that less-than-ethical people are going to flock and try to get in on it by any means they can.

But as a longtime user, I can personally attest that ClickFunnels is most definitely not a scam.

If you’re looking to build an online business, ClickFunnels is one of the most powerful tools you can have in your toolbox.

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Related questions: Can I pay for ClickFunnels with PayPal?

Can I Pay for ClickFunnels with PayPal?
Unfortunately, as of February 2021, PayPal is not among the available payment options when you’re trying to sign up with PayPal. But there’s an exception!

If you use a PayPal MasterCard debit card when you sign up, you can use your PayPal account that way. So while there isn’t a direct integration to PayPal on the ClickFunnels checkout page, you can use your PayPal MasterCard to use your PayPal funds.

Conclusion & next steps

So if you’ve been asking yourself, “what is ClickFunnels?” hopefully you’ve got a better idea now.

That’s the bird’s eye view of everything you need to know about ClickFunnels and more than enough to get you started.

Have any questions about any of this? Just leave me a comment below.


If you’d like some help implementing what you’ve learned here I want to invite you to join my free Facebook group, Digital Marketing Mastery – would love to have you over there.

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Disclaimer: Many of the links you’ll find here are affiliate links and proudly so.

I recommend them because they’ve helped me do what I do and I have great confidence that you will get value out of them as well – hence the recommendation and affiliate links.

It’s my belief that if a product or service can help me in my business then it can help you in yours too. I’m either currently using, or have used these products and services I recommend – I will never support or feature something that I don’t believe in completely!

So by following any of these links and making a purchase, I’ll receive a commission. I always recommend you do your own independent research first before you purchase anything.

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