What’s the story behind the “WordPress Website Blueprint” book?

Adventures In Digital Marketing Episode 8

Learning styles are different for different people. Some people like words and prose. Some prefer audio. Some are hands-on and the first thing they do when they get a new gadget is throw out the owner’s manual and start to try to figure things out. The goal for this book is to help broaden how I can reach people to help empower them to build their own self-hosted WordPress sites. But there’s always a story right? So in this episode I wanted to dig a little deeper into why I’m creating this book.

Build & Launch With WordPress

Welcome back. My name is Rob Orr and this is The Adventures in Digital Marketing Podcast where I’m going over all the things that I’m doing that’s talking about digital marketing, what’s going on, what I’m working on what’s working what’s not, and documenting the process all along the way.

Today is Friday and I’m excited as I continue to make progress on my WordPress website blueprint book that I’ve been working on. I’ve been working on getting the final pieces of this put together and I’m almost done.

I’m hoping to have this wrapped up for just about everything over the weekend and then have some test copies come in early next week and then have it available for you and for the world and for everybody else shortly thereafter.

The whole idea, I think I may have touched on this before, but the whole idea behind getting this going was to try to prep people for what they need to do and what they need to be able to have the kind of tools they need to have in their toolbox for when they’re getting started with their website. I just think back to when I was getting started, this kind of dawned on me as I’ve been thinking about this book.


When I was getting started, there was nothing like this that was out there. There were some websites and there were some books, but they were all programming books at least as far as I could find.

When I get started, WordPress was either super, super young or wasn’t even out yet. I was trying to get back into hardcore programming like .net programming because that seemed to be the thing that everybody was into, the thing where were the jobs were that kind of stuff.

I would buy these books. They would be its like, when you go into the technical section at your local bookstore, for me it was borders books over on Apalachee Parkway and we had a borders bookstore. I used to go in there all the time. I’m a big reader. I love all kinds of different stuff.

And so my wife and I, we would go there when we were dating before we were married and even early in our marriage. We just go and hang out at the cafe. Buy a book or go find a book and spend some time in the cafe looking through it those kinds of things.

It was great because I was trying to learn how to do development. Web development particularly there really wasn’t a lot that was out there. It was such a huge struggle.

Where Can I Find Reliable Training?

There were so few things that were available out there. So I would buy these big huge programming books. Yeah, I’m the one guy because I know if you’re like me, you go into these bookstores, and you see these giant tomes of programming books.

You say to yourself, “Whoever buys these giant books?” Well, I would be that person. That’s who I was. I would buy these books and I would work through them and use them as references and stuff like that.

And just to try to get to the end of building a simple website. It would drive me absolutely crazy because it was so hard to find information that was practical, that was synced that would just get me from step A to step B for me to be able to do what I want to do.

“Wouldn’t It Be Great If … “

That was kind of my thought I was like, “Wouldn’t it be great if I put together something that kind of encompassed all those various different pieces and the things that I learned and put it in plain language so that people can understand exactly what they need to do to be able to create a WordPress website and do it fast and not get bogged down in the technical details and ultimately, they would be able to focus in on shipping.” That’s the Seth Godin term, right?

That you ship that means that you’re producing and that you’re working in your zone of genius. And that you are cranking stuff out which is the whole reason any of us wanted to have a website to begin with.

Unless you’re like me were you wanted to try to do different kinds of experiments with programming and things like that. My guess is that 99% of you who are listening to this podcast are not going to be those people.

Tell Your Story

You look at your website as a means to an end because you’re trying to achieve something online. Maybe you want to start a blog and start writing and start telling your story. I’ve got lots of customers and clients that’s their thing.

They are focused in on telling their story, what they’ve overcome. They’re trying to help people to overcome those things themselves. They’re trying to share their area of expertise, or whatever it may be.

Maybe you’re trying to start an online business, or maybe you’re a coach, or maybe you’re trying to take your brick and mortar business online for the first time. All these scenarios, kind of go through my head when I think about trying to get started with a website.

This book then is the outgrowth of that. This book is all about trying to help people that don’t have any technical knowhow whatsoever go from zero to a fully configured, fully ready to go rock solid professional looking website from beginning to end. That’s why I wrote it is to empower those people.

Everything You Need To Know To Build & Launch

I’m really excited about it. I’ve got several different sections in it. The book is going to cover how to get started from scratch with doing your installation of WordPress from the very beginning because that’s a big deal.

I mean, some people don’t even know how to get started with it. It’s going to cover how to get started by doing it through your hosting service. It’s going to cover how to do it manually in the event that you want to do it manually.

Because there are those people out there that like a little bit of adventure and want to go ahead and be able to install WordPress more than once, or maybe they want to set it up manually themselves. It’s a good thing to know too, by the way, because when you are installing WordPress, you also will figure out how and where your plugins and things like that.

The extensions that add additional features and functions to your website get stored. I definitely recommend for people to know how to do that part of it as well. We cover everything in this book.

It’s how to find a domain name, how the WordPress dashboard works, how to work with several different plugins and get them installed, what are the basic configurations that you need to have in place just to get started, how to install and work with the theme and how to do MailChimp.

Because one of the things you’re going to want to do in most instances is you’re going to want to be capturing email addresses so that you can work on building your list. I got a section on that, but the biggest section I think that’s going to be the biggest benefit to most people is the section on the new text editor that rolled out with WordPress 5 called Gutenberg.

How To Use The Gutenberg Editor

There’s a whole section on how to use Gutenberg and how it’s different than the classic WordPress editor. I personally am not a fan. We can talk about that at another time.

I’m not a fan of how Gutenberg works. I’m a programmer so I like to do things a certain way. Gutenberg tends to take some of the fun out of that part of it for me. I’m not the target user for the most part. In most cases, WordPress is for creators. Not that I’m not a creator.

Anyway, the whole idea with Gutenberg is to give you this kind of rich editing experience. There’s a whole section in there on what the various different stock features in Gutenberg are and how to use them and how to deploy them and how to add them and remove them and even got a little bit in there on how to switch out from using Gutenberg to go back to the classic editor.

If you’re like me and you want to see that. I mean, they say that the thing is with WordPress, the Gutenberg is the future. We’ll see. We’ll see what happens there.

Gutenberg Isn’t For Everyone

The WordPress community rebelled pretty hard against Gutenberg, some very, very vocal sections in the WordPress community have not been a fan of what the WordPress core team has done with Gutenberg. That really is another story for another day.

Anyway, but that’s the idea behind this book, it’s to get you all the tools that you need to have to build your own self hosted WordPress site and launch it going from scratch to a fully configured website so that you have the tools that I never had at my disposal when I was first getting started so that you don’t have to get stuck on all those road bumps and blocks and obstacles that I got stuck on when I was first getting started.

Wish I Had Something Like This When I Started!

So I encourage you to keep an eye out for that. Take a look and I’ll have this out soon. There’ll be a page. There’ll be a domain name.

I’ll tell you all about that where you can get on the list and that kind of good stuff as well. That’s what I wanted to talk about today.

This I think is going to be something that’s going to be very helpful. It’s very, very closely related to my WordPress course that I created. A matter of fact, it’s the transcript of that course with the screenshots from the course. It works hand in hand with the course as kind of a guide as well.

Anyway, these are the things that I’m working on right now and trying to get done. I hope that you will check it out when you get the chance. That’s all I’ve got for today.

Definitely give me thumbs up on this and let me know what you think. If you have any questions or anything like that, I would love to hear from you.

Just let me know on my blog, if you go to You can find me there. I’m looking forward to catching up with you next time.

This has been Rob and this has been The Adventures in Digital Marketing Podcast.

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